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The broad object of this study is to analyze the structure, conduct and performance of Okra market in. Abia stale, Nigeria. Specifically, the study has its objectives as to: examine the...
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The study examined the impact of Market Segmentation on the marketing of Weaning Foods in Abia State, Nigeria. Specifically, it assured the socio-economic characteristics of the weaning...
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The general objective of this study was to analyse consumer purchase behaviour on frozen foods: a case of frozen fish in Abia state, Nigeria. Specifically, the study has its objectives as...
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The study was carried Out to examine the impact of product quality in enhancing delivery on customer equity in consumer market. Specifically, the study set to determine the effect of...
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Building and maintaining a good relationship with the customer in the banks has attracted attention of management and scholars. This motivated the research to investigate the effect of...
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Marketing information and its reliance is designing marketing strategy has become important in the companies. It is based on this background that the research investigated "Effect of...
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This study analyzed the effects of pricing strategy on the sales performance of some selected firms in Enugu State Nigeria. The specific objective of the study is to clarify the...
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This study analyzed the effect of advertising media on customer patronage for hotel services. The specific objectives of this study were to analyze the socio economic characteristics of...
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Contrary to what is suggestive of the term, cashless economy does not refer to an outright absence of cash transactions in the economic setting but one which the amount of cash-based...
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This research work studied The Effect of Selected Promotional Mix Element in Services Delivery OF Fast Food Industries In ABIa State. The study basically used Umuahia metropolis which has...
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This research project 'influence of Sales Promotion on Consumer Brand Switching: A study of consumers of Milo of Nestle foods in Aba, Abia State" studied the relationship between Sales...
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In Nigeria Commercial Banking, is a service oriented one. They are non-storable, have direct channels of distribution. highly perishable and the services could not be divorced from (he...
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Promotion is one of the four major elements of a company's 4 marketing mix. The aim of establishing any business as generally believed is to make profit, and profit cannot be made without...
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This research work determined the effects of logistic management practices on marketing performance of selected firms in the food and beverage industry in South South Region, Nigeria with...
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The study was an extensive research on the determinants of marketing efficiency of the Palm oil Market in Abia State. The specific objectives of the enterprise were to analyze the effect...
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This study titled: Application of information technology towards achieving effective distribution of brewery products, the study of Nigerian Brewery Plc, Aba, branch, set out to examine...
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This work examines electronic marketing and business performance in selected retail outlets in Port Harcourt. The purpose of the study is to examine the relationship between electronic...
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The major objective of this study is to access the comparative analysis of cost of cost and returns of wholesalers and retailers marketing vegetable oil in Abia State, Nigeria. However,...
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Product modification has become one of the major marketing innovation strategies adopted to enhance marketing performance in the contemporary firms, It/s based on this rationale that the...
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The topic of this study is the impact of marketing concept application and customer satisfaction in the banking industry with Union Bank Nigeria PLC as a case study whose objectives is to...
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Terms like mobile commerce and mobile marketing have created a huge buzz. If business could use mobile phones to reach consumers anytime, anywhere, it would fundamentally change how they...
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Market segmentation is the process of diving the total heterogeneous market for a good or service into several segments, each of which tends to be homogenous in all significant...
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Generally, price is the amount of money charged for a product or service. Price is one of the controllable variables which refers to the sum of all the values that customers give up in...
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This study seeks to examine the effect of Packaging on Consumer Buying Behavior of selected Cosmetics products in Aba, Abia Sate with particular interest in context of PZ Cussons Plc, in a...
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The study examined outsourcing and marketing performance of selected financial institutions in Abia State, Nigeria. Outsourcing is viewed by organizations as a way of achieving specific...