Marketing

Marketing Research As A Tool For Increased Profitability In Banking Industries In Umuahia, Abia State, Nigeria. (A Study Of Ecobank Plc)

ABSTRACT

Marketing information and its reliance is designing marketing strategy has become important in the companies. It is based on this background that the research investigated "Effect of...

153 pages (23190 words) · Projects · 4 years ago

Effect Of Pricing Strategy On The Sales Performance Of Nigeria Breweries ,A Study Of Nigeria Breweries Depot, Enugu State, Nigeria,

ABSTRACT

 This study analyzed the effects of pricing strategy on the sales performance of some selected firms in Enugu State Nigeria. The specific objective of the study is to clarify the...

60 pages (12948 words) · Projects · 4 years ago

Effect Of Advertising Media On Customer Patronage For Hotel Services In Abia State, Nigeria

ABSTRACT

This study analyzed the effect of advertising media on customer patronage for hotel services. The specific objectives of this study were to analyze the socio economic characteristics of...

49 pages (7870 words) · Projects · 4 years ago

Cashless Policy And Consumers Acceptability (A Case Study Of Umuahia Metropolis)

ABSTRACT

Contrary to what is suggestive of the term, cashless economy does not refer to an outright absence of cash transactions in the economic setting but one which the amount of cash-based...

99 pages (17269 words) · Projects · 4 years ago

Effects Of Selected Promotional Mix Elements On Service Delivery On Fast Food Firms In Abia State

ABSTRACT

This research work studied The Effect of Selected Promotional Mix Element in Services Delivery OF Fast Food Industries In ABIa State. The study basically used Umuahia metropolis which has...

51 pages (6987 words) · Projects · 4 years ago

Influence Of Sales Promotion On Consumer Brand Switching. (A Study Of Consumers Of Milo Of Nestle Foods In Aba, Abia State).

ABSTRACT

This research project 'influence of Sales Promotion on Consumer Brand Switching: A study of consumers of Milo of Nestle foods in Aba, Abia State" studied the relationship between Sales...

49 pages (8144 words) · Projects · 4 years ago

Impact Of Personal Selling On The Bank Performance (A Study Of UBA Plc And FBN, Owerri, Imo State)

ABSTRACT

In Nigeria Commercial Banking, is a service oriented one. They are non-storable, have direct channels of distribution. highly perishable and the services could not be divorced from (he...

64 pages (9886 words) · Projects · 4 years ago

Promotional Strategies And Their Effect F On Sales In Soft Drinks Industry (A Study Of Nigerian Bottling Company Plc, Owerri, Nigeria)

ABSTRACT

Promotion is one of the four major elements of a company's 4 marketing mix. The aim of establishing any business as generally believed is to make profit, and profit cannot be made without...

93 pages (14379 words) · Projects · 4 years ago

Logistic Management Practices And Marketing Performance Of Selected Firms In The Food And Beverage Industry In South-South Region, Nigeria.

ABSTRACT

This research work determined the effects of logistic management practices on marketing performance of selected firms in the food and beverage industry in South South Region, Nigeria with...

119 pages (29330 words) · Theses · 4 years ago

Analysis Of The Determinants Of Marketing Efficiency For Palm Oil In Abia State

ABSTRACT

The study was an extensive research on the determinants of marketing efficiency of the Palm oil Market in Abia State. The specific objectives of the enterprise were to analyze the effect...

74 pages (11272 words) · Projects · 4 years ago

Application Of information Technology Towards Achieving Effective Distribution Of Brewery Products, (The Study Of Nigerian Brewery Plc, Aba, Branch)

ABSTRACT

This study titled: Application of information technology towards achieving effective distribution of brewery products, the study of Nigerian Brewery Plc, Aba, branch, set out to examine...

54 pages (9594 words) · Projects · 4 years ago

Electronic Marketing And Business Performance In Selected Retail Outlets In Port Harcourt

ABSTRACT

This work examines electronic marketing and business performance in selected retail outlets in Port Harcourt. The purpose of the study is to examine the relationship between electronic...

49 pages (7189 words) · Projects · 4 years ago

Comparative Analysis Of Cost And Returns Of Wholesalers And Retailers Marketing Of Vegetable Oil In Abia State

ABSTRACT

The major objective of this study is to access the comparative analysis of cost of cost and returns of wholesalers and retailers marketing vegetable oil in Abia State, Nigeria. However,...

35 pages (6337 words) · Projects · 4 years ago

Effect Of Product Modification In The Marketing Performance Of Marketing Firms (A Study Of 7Up Bottling Company)

ABSTRACT

Product modification has become one of the major marketing innovation strategies adopted to enhance marketing performance in the contemporary firms, It/s based on this rationale that the...

77 pages (13262 words) · Projects · 4 years ago

The Impact Of The Application Of Marketing Concept And Customer Satisfaction In The Banking Sector (A Case Study Of Union Bank Plc)

ABSTRACT

The topic of this study is the impact of marketing concept application and customer satisfaction in the banking industry with Union Bank Nigeria PLC as a case study whose objectives is to...

74 pages (11714 words) · Projects · 4 years ago

Impact Of Mobile Marketing On Online Consumers' Patronage (A Study Of Jumia, Abia State, Nigeria)

ABSTRACT

Terms like mobile commerce and mobile marketing have created a huge buzz. If business could use mobile phones to reach consumers anytime, anywhere, it would fundamentally change how they...

76 pages (11392 words) · Projects · 4 years ago

Effects Of Market Segmentation On The Sales Turnover Of Textile Fashion Industry (A Study Of Ariara International Market Aba, Abia State In Nigeria)

ABSTRACT

 Market segmentation is the process of diving the  total heterogeneous market for a good or service into several segments, each of which tends to be homogenous in all significant...

70 pages (13492 words) · Projects · 4 years ago

Penetration Pricing Strategy As Tool For Effective Marketing Of Pharmaceutical Product (A Study Juhel Pharmaceutical Limited Enugu, Enugu State)

ABSTRACT

Generally, price is the amount of money charged for a product or service. Price is one of the controllable variables which refers to the sum of all the values that customers give up in...

111 pages (15892 words) · Projects · 4 years ago

Effect Of Packaging On Consumer Buying State Nigeria Selected Cosmetics Products In Aba, Abia (A Study Of Pz Industries)

ABSTRACT

This study seeks to examine the effect of Packaging on Consumer Buying Behavior of selected Cosmetics products in Aba, Abia Sate with particular interest in context of PZ Cussons Plc, in a...

57 pages (11152 words) · Projects · 4 years ago

Outsourcing And Marketing Performance Of Selected Deposit Money Banks In Abia State, Nigeria

ABSTRACT

The study examined outsourcing and marketing performance of selected financial institutions in Abia State, Nigeria. Outsourcing is viewed by organizations as a way of achieving specific...

131 pages (25086 words) · Theses · 4 years ago

Effect Of Customer Relationship Marketing On Repurchase Intention Among Customers In Selected Supermarket In Umuahia, Abia State

ABSTRACT

The study examined the effect of customer relationship marketing on repurchase intention among customers of selected supermarket in umuahia, Abia state. The objective of the study are to...

51 pages (8108 words) · Projects · 4 years ago

Integrated Marketing Communication Tools And Marketing Performance Of Champion Breweries Plc, Uyo

ABSTRACT

Marketing communications has become one of the major strategies to achieving marketing performance in the breweries industry. It is on this background that the study investigated the...

100 pages (15293 words) · Theses · 4 years ago

Effect Of Petroleum Product Distribution Strategy On Marketing Efficiency Of Selected Independent Oil Marketers In Abia State

ABSTRACT

The research was carried out on the effect of petroleum product distribution strategy on marketing efficiency of independent oil marketers in Abia state, Nigeria: A study of some selected...

54 pages (8642 words) · Projects · 4 years ago

Effect Of Sales Force Training On The Marketing Performance Of Industrial Product (A Case Study Of Aluminum Company Nigeria Plc Port Harcourt)

ABSTRACT

The study examined "The effect of Sales force training on the marketing performance of industrial products ". The objective of the study were to investigate the effect of training and...

67 pages (11477 words) · Projects · 4 years ago

Effect Of Advertising On Consumer Patronage In The Soft Drink Industry (A Study Of 7up Bottling Company Plc, Aba)

ABSTRACT

This study is conducted with the aim of analyzing the effect of advertising on consumer patronage in the soft drink industry. (A study of 7up Bottling company plc Aba).The specific...

56 pages (9849 words) · Projects · 4 years ago
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