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The study was an extensive research on the effect of marketing research on the sales performance of soft drink in Abia state. Specifically, the study poised to ascertain how marketing...
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Road transportation is the major mode of conveying consumer goods to the markets and premises of wholesalers and retailers in Imo State. But there are some constraints militating against...
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This study was carried out with the Apples fast foods industry as a study. This work examines the impact of personal selling on the sales volume of fast foods industry. The objective of...
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The decision roles of households in the purchasing behaviour with a particular reference to toiletries has been a concern to the marketers. Hence, there is a need to analyses the...
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The research was on Impact of Relationship Marketing on Banks performance in Abia State. The study was guided by the following objectives; examines the Effect of relationship marketing on...
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At various levels of daily transaction, you pay a price. Transaction can never be complete without a decider "price". To the seller, his price is the money which he receives from the buyer...
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This research work dwell on the effectiveness of personal selling strategies in marketing of table water and juice drinks in Aba metropolis, Abia State, Nigeria. The statement of problem...
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This study access the effects of price and pricing decisions on the consumption of Bambara nut in Abia State, Nigeria with the aim to ascertain the effect of price of Bambara nut on its...
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Rural dwellers in Nigeria constitute 70% of the country's population and yet are deprived of access of social and other basic amenities such as quality health facilities necessary for...
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The study was on the impact of information and communication delivery systems on organizational performance. The specific objectives were to; examine if effective information and...
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The study focused on e-marketing. prospects and challenges in Nigeria. The specific objectives of the study were to access the effects of c-marketing on corporate profitability in Nigeria,...
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The purpose of the study was to determine the impact of Advertizing on the purchase of selected consumer products with special reference to toilet soap. Advertizing has a significant...
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Social corporated responsibility invokes an organization giving hack some of its profit by way of project execution in the 1ost community. This study was carried out to examine the impact...
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The study was designed to examine the effect of motivation on sales force performance in PZ Cussons Nigeria Plc Aba, specifically the personal characteristics of the respondent were...
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In light of the intense competition facing providers of Tonimas Product, some managers are constantly engaged in the creation of new products that would hopefully win consumers...
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Effect of advertising appeals on marketing performance of telecommunication firms has been studied in this research work. Organization like telecommunication firms are operating in a...
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The study investigated on the effect of pricing policy on marketing performance in beverage industry. The objectives of the study are; to examine the relationship between penetration...
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This work ascertained the effect of new product development on the growth of brewery firms in Nigeria with a special reference to Guinness Nigerian PLC. There has been a perennial argument...
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In new product planning, the interest of the marketer is on considering the existing products as well as thinking of the new products to be developed it is important to note that the...
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The American Marketing Association, an international professional association in marketing discipline tried to standardize marketing terminology by defining marketing as 'the performance...
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This is an explanatory research which sought to determine packaging as an influencing factors in the purchase of Beer which has robbed firm of higher profitability, which can be achieved...
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The study examines the effect of advertising on Nigerian consumers with a special focus on the fast moving consumer goods in Nigeria. The major objective of this study is to...
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The work considers the place of conventional marketing memories and techniques in the operations of small scale enterprises in Nigeria, it thrust is pricing, distribution and promotion...
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The study investigated on green marketing as a pro-active policy for competitiveness (study of firms in the beverage industry in Nigeria). The objectives of the study are; determine the...
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The adverse economic environment of Nigeria has brought about devastating effect on consumers of manufactured products with heavy consequences on producers of consumer products. Producers...