Marketing

Effect Of Marketing Research On The Sales Performance Of Soft Drink, A Study Of 7-Up Plc. Aba, Abia State

ABSTRACT

The study was an extensive research on the effect of marketing research on the sales performance of soft drink in Abia state. Specifically, the study poised to ascertain how marketing...

72 pages (7879 words) · Projects · 4 years ago

Role Of Transportation System On Consumer Goods Marketing (A Study Of Orlu Market)

ABSTRACT

Road transportation is the major mode of conveying consumer goods to the markets and premises of wholesalers and retailers in Imo State. But there are some constraints militating against...

80 pages (11950 words) · Projects · 4 years ago

The Impact Of Personal Selling On Sales In The Fast Foods Industry

ABSTRACT

This study was carried out with the Apples fast foods industry as a study. This work examines the impact of personal selling on the sales volume of fast foods industry. The objective of...

68 pages (9541 words) · Projects · 4 years ago

Determinants Of Purchasing Behaviour Among Households.

ABSTRACT

 The decision roles of households in the purchasing behaviour with a particular reference to toiletries has been a concern to the marketers. Hence, there is a need to analyses the...

60 pages (9277 words) · Projects · 4 years ago

Impact Of Relationship Marketing On Bank Performance In Abia State (A Study Of Eco Bank And Access Bank Plc)

ABSTRACT

The research was on Impact of Relationship Marketing on Banks performance in Abia State. The study was guided by the following objectives; examines the Effect of relationship marketing on...

57 pages (6967 words) · Projects · 4 years ago

Pricing Strategy And Product Performance In The Brewing Industry (A Study Of Nigerian Breweries Plc)

ABSTRACT

At various levels of daily transaction, you pay a price. Transaction can never be complete without a decider "price". To the seller, his price is the money which he receives from the buyer...

54 pages (7392 words) · Projects · 4 years ago

Effectiveness Of Personal Selling Strategy In Marketing Of Table Water And Juice Drinks In Aba Metropolis Abia State, Nigeria.

ABSTRACT

This research work dwell on the effectiveness of personal selling strategies in marketing of table water and juice drinks in Aba metropolis, Abia State, Nigeria. The statement of problem...

53 pages (8510 words) · Projects · 4 years ago

Effects Of Price And Pricing Decisions On The Consumption Of Bambara Nut (A Study Of Selected Major Towns In Abia State, Nigeria)

ABSTRACT

This study access the effects of price and pricing decisions on the consumption of Bambara nut in Abia State, Nigeria with the aim to ascertain the effect of price of Bambara nut on its...

73 pages (15806 words) · Projects · 4 years ago

Perception On Marketing Of Healthcare Insurance Policy In The Rural Areas Of Abia State, Nigeria

ABSTRACT

Rural dwellers in Nigeria constitute 70% of the country's population and yet are deprived of access of social and other basic amenities such as quality health facilities necessary for...

67 pages (11076 words) · Projects · 4 years ago

Impact Of Information And Communication Delivery System On Organisational Performance; A Study Of Selected Financial Firms In Umuahia Abla State

ABSTRACT

The study was on the impact of information and communication delivery systems on organizational performance. The specific objectives were to; examine if effective information and...

64 pages (8678 words) · Projects · 4 years ago

E-Marketing, Prospect And Challenges In Nigeria: A Case Study Of Selected Rural Communities In Imo State

ABSTRACT

The study focused on e-marketing. prospects and challenges in Nigeria. The specific objectives of the study were to access the effects of c-marketing on corporate profitability in Nigeria,...

55 pages (10626 words) · Projects · 4 years ago

Impact Of Advertising On Selected Consumer Goods (Toilet Soap) A Study Of Pz Cuzzon Nigeria Plc Aba, Abia State.

ABSTRACT

The purpose of the study was to determine the impact of Advertizing on the purchase of selected consumer products with special reference to toilet soap. Advertizing has a significant...

107 pages (16581 words) · Projects · 4 years ago

The Impact Of Corporate Social Responsibility On The Growth Of An Organization. (A Study Of Unilever Plc Aba)

ABSTRACT

Social corporated responsibility invokes an organization giving hack some of its profit by way of project execution in the 1ost community. This study was carried out to examine the impact...

68 pages (13712 words) · Projects · 4 years ago

The Effect Of Motivation On Sales Force Performance: (A Case Study Of Pz Cusson Nigeria Plc, Aba)

ABSTRACT

The study was designed to examine the effect of motivation on sales force performance in PZ Cussons Nigeria Plc Aba, specifically the personal characteristics of the respondent were...

63 pages (8499 words) · Projects · 4 years ago

Impact Of Marketing Research On The Adoption Of New Product (A Study Of Tonimas Nigeria Ltd, Aba Abia State)

ABSTRACT

 In light of the intense competition facing providers of Tonimas Product, some managers are constantly engaged in the creation of new products that would hopefully win consumers...

68 pages (10143 words) · Projects · 4 years ago

Effects Of Advertising Appeals On The Marketing Performance Of Selected Telecommunication Firms In Abia State Nigeria

ABSTRACT

Effect of advertising appeals on marketing performance of telecommunication firms has been studied in this research work. Organization like telecommunication firms are operating in a...

66 pages (15906 words) · Projects · 4 years ago

Effect Of Pricing Policies On Marketing Performance In The Beverage Industry (A Study Of Unilever Nigeria Plc, Aba)

ABSTRACT

The study investigated on the effect of pricing policy on marketing performance in beverage industry. The objectives of the study are; to examine the relationship between penetration...

58 pages (7128 words) · Projects · 4 years ago

Effect Of New Product Planning And Development On The Growth Of Firms In Brewery Industry In Nigeria (A Case Study Of Guinness Nigeria Plc)

ABSTRACT

This work ascertained the effect of new product development on the growth of brewery firms in Nigeria with a special reference to Guinness Nigerian PLC. There has been a perennial argument...

65 pages (9996 words) · Projects · 4 years ago

Impact Of New Product Development On The Survival Of Guinness Nigeria Plc

ABSTRACT

 In new product planning, the interest of the marketer is on considering the existing products as well as thinking of the new products to be developed it is important to note that the...

73 pages (11337 words) · Projects · 4 years ago

Assessment Of Advertising As A Major Determinant Factor For Customer's Patronage (A Study Of Coca Cola Boiling Company, Umuahia Metropolis)

ABSTRACT

The American Marketing Association, an international professional association in marketing discipline tried to standardize marketing terminology by defining marketing as 'the performance...

64 pages (9092 words) · Projects · 4 years ago

Effect Of Packaging On The Purchase Of Beer

ABSTRACT

This is an explanatory research which sought to determine packaging as an influencing factors in the purchase of Beer which has robbed firm of higher profitability, which can be achieved...

72 pages (14187 words) · Projects · 4 years ago

Effects Of Television Advertisement On The Consumption Of Selected Fast Moving Consumer Goods In Imo State, Nigeria

ABSTRACT

 The study examines the effect of advertising on Nigerian consumers with a special focus on the fast moving consumer goods in Nigeria. The major objective of this study is to...

92 pages (14977 words) · Projects · 4 years ago

Place Of Conventional Marketing Theories And Techniques In Terms Of Pricing, Distribution And Advertising, In The Management Of Small Scale Enterprises In Nigeria

ABSTRACT

The work considers the place of conventional marketing memories and techniques in the operations of small scale enterprises in Nigeria, it thrust is pricing, distribution and promotion...

82 pages (18933 words) · Projects · 4 years ago

Green Marketing As A Pro-Active Policy For Competitiveness Study Of Firms In The Beverage Industry In Nigeria

ABSTRACT

The study investigated on green marketing as a pro-active policy for competitiveness (study of firms in the beverage industry in Nigeria). The objectives of the study are; determine the...

57 pages (8778 words) · Projects · 4 years ago

The Influence Of Sales Promotion On Consumer Buying Behaviour With Reference To Coca-Cola Products (A Case Study Of Consumers In Aba Metropolis)

ABSTRACT

The adverse economic environment of Nigeria has brought about devastating effect on consumers of manufactured products with heavy consequences on producers of consumer products. Producers...

52 pages (10578 words) · Projects · 4 years ago
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