ABSTRACT

This study will examine the analysis of customer satisfaction among consumers of non alcoholic beverage firm in Umuahia  metropolis in Abia state, Nigeria. There is an increase in the...

ABSTRACT.

This study investigated the effect of critical incident on brand switching. Customer satisfaction which is based on incident that surrounds a particular brand. This study also ascertains...

ABSTRACT

This research work is centered on the effect of Sales promotion on consumer patronage in Nigeria with particular reference to Hardis & Dromedas Nigeria, Enugu State. The research is...

ABSTRACT

This study was on the “Effect of Sales Promotion on Consumer’s Loyalty to the Brewery Product in Nigeria”. The study looked at evaluated the role and significance of sales promotion...

ABSTRACT

Logistic problems constrain the optimal utilization of human and capital resources of manufacturing industry for the maximization of profit. This study was undertaken to isolate the...

ABSTRACT

Employee motivation has become one of the major concerns of the present day banks. This is to increase the employee performance in the bank. It was based on this background that the...

ABSTRACT

A field Study was conducted to assess consumer preference pattern in the patronage of mobile telecommunication service provider in Umuahia,Abia state. The study sought to examine the...

ASTRACT

This research on Evaluation of Distribution Channel on Consumer Goods (A case study of Nestle Food Plc), is a very critical study for the food industry. This study focused on the task of...

INTRODUCTION

One of the most crucial operating decisions management must make is establishing a setting price for its products but this is quiet unfortunate that many firms are still mismanaging...