Marketing

EFFECT OF PRODUCT BRANDING ON CONSUMER PREFERENCE IN THE COSMETIC INDUSTRY (A STUDY OF PZ CUSSONS NIGERIA PLC ABA, ABIA STATE)

ABSTRACT

This work looks into the effects of products branding in consumer preference on cosmetics industry.  The objective of the study is to know what products branding. Its importance to the...

75 pages (9098 words) · Projects · 5 years ago

DETERMINANTS OF PURCHASE BEHAVIOUR AND CONSUMPTION PATTERNS FOR TOILETRIES AMONG HOUSEHOLDS IN RIVERS STATE NIGERIA

ABSTRACT

This study focused on the determinants of purchasing behavior and consumption pattern of toiletries among household in River state. One of the major objectives of the study among others was...

79 pages (10740 words) · Projects · 5 years ago

CUSTOMER RELATIONSHIP MARKETING AND MARKETING PERFORMANCE IN SUPER MARKET IN PORT HARCOURT

ABSTRACT

The study examined Customer Relationship Marketing and Marketing Performance of Supermarkets in Port Harcourt. The purpose  of this research work is to  examine  the ...

67 pages (7675 words) · Projects · 5 years ago

APPRAISAL OF THE MARKETING AND DEVELOPMENT OF LAUNDRY AND DRY CLEANING INDUSTRY (A STUDY OF SELECTED FIRMS IN ENUGU, ENUGU STATE)

ABSTRACT

The study is the marketing and the development of laundry and dry cleaning industry, a case study of selected firms.  The specific objectives include to determine level of customer...

52 pages (7810 words) · Projects · 5 years ago

SOCIO-ECONOMIC DETERMINANT OF CONSUMER CHOICE ON FOREIGN MADE LEATHER AMONG HOUSEHOLD IN URBAN AREAS OF ABIA STATE, NIGERIA

ABSTRACT 

The study analyzed the socio-economic determinant of consumer choice on foreign made leather among household in urban areas of Abia state, Nigeria.  Four (4) research questions...

75 pages (12157 words) · Projects · 5 years ago

ANALYSIS OF COSTS AND RETURNS OF BEEF MARKETING IN UMUAHIA METROPOLIS – ABIA STATE.

ABSTRACT

The main objectives of the study analysed the costs and returns of beef marketing in Umuahia metropolis of Abia state, Nigeria. Specifically, the study examined the socio-economic...

45 pages (8637 words) · Projects · 5 years ago

IMPLICATIONS OF CUSTOMER SERVICE ON CUSTOMER LOYALTY IN THE NIGERIAN BANKING INDUSTRY. (A CASE OF FIRST BANK NIGERIA PLC, UMUAHIA, ABIA STATE)

Abstrtact

This research “Implication of Customer Service on Customer Loyalty” A study of First Bank Plc, Umuahia. The general objective of the study was to determine the Implication of Customer...

58 pages (10141 words) · Projects · 5 years ago

EFFECTS OF PROMOTIONAL STRATEGY ON THE CONSUMER PURCHASE DECISION MAKING PROCESS IN THE SOFT DRINK INDUSTRY. ( A STUDY OF 7UP BOTTLING PLC ABA, ABIA STATE

ABSTRACT

The study investigated on the Effect of Promotional Strategy on the Consumer Purchasing Decision Making Process in the Soft Drinks Industry. The objectives of the study are to examine the...

65 pages (10692 words) · Projects · 5 years ago

ANALYSIS OF POULTRY AND POULTRY PRODUCTS MARKETING CHAIN IN ABIA STATE NIGERIA

ABSTRACT

The study evaluated poultry and poultry product marketing chain in Abia state, Nigeria. A major objective of this study among others is to analyze the factors affecting poultry product...

58 pages (11011 words) · Projects · 5 years ago

EFFECT OF PROMOTION MIX STRATEGY ON THE PERFORMANCE OF MOBILE TELECOMMUNICATION NETWORK UMUAHIA ABIA STATE

ABSTRACT

The study analyzed the effect of promotion mix strategy on the performance of Mobile telecommunication network Umuahia Abia State. The specific objectives were as follows: to determine the...

1 page (15461 words) · Projects · 5 years ago

EFFECT AND SOCIO- ECONOMIC CHARACTERISTICS OF THE PURCHASE OF SENSODYNE TOOTHPASTE IN ABA METROPOLIS OF ABIA – STATE NIGERIA.

ABSTRACT

The study analyzed the consumer willingness to purchase sensodyne toothpaste product in Aba metropolis of Abia State, Nigeria. Four (4) research question were formulated to guide the study....

48 pages (7579 words) · Projects · 5 years ago

EVALUATION OF THE EFFECT OF MULTI-DISTRIBUTION CHANNEL ON MARKET PENETRATION STRATEGY OF FIRMS (A STUDY OF COWBELL MILK, A PRODUCT OF PROMASIDOR FOODS NIGERIA LTD).

ABSTRACT                                                     ...

77 pages (11060 words) · Projects · 5 years ago

THE CONSTRAINT OF PERFORMANCE, EVALUATION, AND CONTROL OF SALES FORCE IN NIGERIA (A CASE STUDY OF DANA PHARMACEUTICAL PRIVATE LIMITED COMPANY)

ABSTRACT

The study focus on the Constraints of Performance Evaluation and Control of Sales force in Nigeria (a case study of Dana Pharmaceutical Private Ltd Company). Sales force refers to group of...

73 pages (11632 words) · Projects · 5 years ago

SALES PROMOTION AS A DETERMINANT OF MARKET PERFORMANCE (A CASE OF EMILY MILLIONAIRE COSMETICS INDUSTRY) IN ABA, ABIA STATE.

ABSTRACT

Sales promotion is a promotional mix element or incentive used by an organization in communicating to the target audience, it is used to communicate both factual and persuasive message to...

82 pages (11081 words) · Projects · 5 years ago

EFFECT OF ADVERTISING ON THE SELECTION OF GSM SERVICE PROVIDER IN ABIA STATE, NIGERIA

ABSTRACT

This study analyzed the effects of socio-economic characteristics of advertising on the selection of GSM service provider in Abia State, Nigeria. The population of the study will adopt a...

48 pages (7737 words) · Projects · 5 years ago

ELECTRONIC MARKETING AND BUSINESS PERFORMANCE IN SELECTED RETAIL OUTLETS IN PORT HARCOURT

ABSTRACT

This work examines the electronic marketing and business performance in selected retail outlets in Port Harcourt.

The purpose of the study is to examine the relationship between electronic...

54 pages (7443 words) · Projects · 5 years ago

THE EFFECTS OF ADVERTISING ON CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ABIA STATE NIGERIA

ABSTRACT

This study focuses on the effects of advertising on consumer brand preference for beverages in Abia state.      A purposive and random technique was adopted for the study....

46 pages (8888 words) · Projects · 5 years ago

ANALYSIS OF MARKETING RESEARCH, PLANNING AND CONTROL FOR COMPANY GROWTH IN A COMPETITIVE ECONOMY

ABSTRACT

Analysis of Marketing Research, Planning and Control for Company Growth in a Competitive Economy.  In this research process a probability sampling plan was adopted to get the sample...

81 pages (13544 words) · Projects · 5 years ago

EFFECT OF MARKETING PLANNING AND CONTROL ON A COMPANY’S PRODUCTIVITY IN A COMPETITIVE MARKET (A STUDY OF 7’ UP BOTTLING COMPANY, ABA, PLANT)

ABSTRACT

Business organizations operate in an environment characterized with competition and change.  This research therefore, is the study of the effect of marketing planning and control on a...

70 pages (10361 words) · Projects · 5 years ago

AN EMPIRICAL STUDY OF THE EFFECTS OF RELATIONSHIP MARKETING ON BANKS PERFORMANCE IN ABA, ABIA STATE NIGERIA

ABSTRACT

Banking today has become more innovative, competitive and attractive. The competition has driven strategies to be developed day in and day out, ideas become archaic and management of Banks...

85 pages (12163 words) · Projects · 5 years ago

DETERMINANTS OF CONSUMER PREFERENCE FOR PROTEIN SOURCES IN ABIA STATE, NIGERIA

ABSTRACT

This work sought to examine the determinants of consumer preference for protein sources in Abia State, Nigeria. The objectives were to describe the socio-economic characteristics of the...

62 pages (12971 words) · Projects · 5 years ago

ANALYSIS OF CONSUMER PURCHASE BEHAVIOR ON SELECTED BRANDS OF TABLE WATER IN ABIA STATE NIGERIA

ABSTRACT

The study analyzed the consumer purchase behaviour of selected water in Abia State, Nigeria. In the process of the research, the population of the study consisted of respondents selected...

53 pages (11284 words) · Projects · 5 years ago

ANALYSIS OF MARKET ACCESS, VALUE CHAIN AND MARKETING OF BEEF IN ABIA STATE, NIGERIA.

ABSTRACT

This study analyzed the market access, value chain and marketing of beef in Abia State, Nigeria. The study examined the socio-economic characteristics of beef marketers, determined the...

61 pages (8574 words) · Projects · 5 years ago

THE EFFECT OF BRANDING AND TRADEMARK ON SALES VOLUME OF COCA-COLA DRINKS (A STUDY OF NIGERIA BOTTLING COMPANY, OWERRI)

ABSTRACT

Product branding and trademark has become one of the major tools for enhancing efficient marketing in the present competitive market.  This study, therefore delved into the...

71 pages (10370 words) · Projects · 5 years ago

DETERMINANT OF CONSUMER PATRONAGE BEHAVIOUR ON FAST FOOD JOINTS IN OWERRI METROPOLIS AREA.

ABSTRACT

The main purpose of this research is to identify factors that determine the patronage behaviour of consumers on fast food product, when they visit a fast food joint by using independent...

49 pages (10002 words) · Projects · 5 years ago
Please wait...