ABSTRACT
This study focuses on the effects of advertising on consumer brand preference for beverages in Abia state. A purposive and random technique was adopted for the study....
ABSTRACT
Analysis of Marketing Research, Planning and Control for Company Growth in a Competitive Economy. In this research process a probability sampling plan was adopted to get the sample...
ABSTRACT
Business organizations operate in an environment characterized with competition and change. This research therefore, is the study of the effect of marketing planning and control on a...
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Banking today has become more innovative, competitive and attractive. The competition has driven strategies to be developed day in and day out, ideas become archaic and management of Banks...
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This work sought to examine the determinants of consumer preference for protein sources in Abia State, Nigeria. The objectives were to describe the socio-economic characteristics of the...
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The study analyzed the consumer purchase behaviour of selected water in Abia State, Nigeria. In the process of the research, the population of the study consisted of respondents selected...
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This study analyzed the market access, value chain and marketing of beef in Abia State, Nigeria. The study examined the socio-economic characteristics of beef marketers, determined the...
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Product branding and trademark has become one of the major tools for enhancing efficient marketing in the present competitive market. This study, therefore delved into the...
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The main purpose of this research is to identify factors that determine the patronage behaviour of consumers on fast food product, when they visit a fast food joint by using independent...
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This study will examine the analysis of customer satisfaction among consumers of non alcoholic beverage firm in Umuahia metropolis in Abia state, Nigeria. There is an increase in the...
ABSTRACT.
This study investigated the effect of critical incident on brand switching. Customer satisfaction which is based on incident that surrounds a particular brand. This study also ascertains...
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This research work is centered on the effect of Sales promotion on consumer patronage in Nigeria with particular reference to Hardis & Dromedas Nigeria, Enugu State. The research is...
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This study was on the “Effect of Sales Promotion on Consumer’s Loyalty to the Brewery Product in Nigeria”. The study looked at evaluated the role and significance of sales promotion...
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Logistic problems constrain the optimal utilization of human and capital resources of manufacturing industry for the maximization of profit. This study was undertaken to isolate the...
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Employee motivation has become one of the major concerns of the present day banks. This is to increase the employee performance in the bank. It was based on this background that the...
ABSTRACT
A field Study was conducted to assess consumer preference pattern in the patronage of mobile telecommunication service provider in Umuahia,Abia state. The study sought to examine the...
ASTRACT
This research on Evaluation of Distribution Channel on Consumer Goods (A case study of Nestle Food Plc), is a very critical study for the food industry. This study focused on the task of...
INTRODUCTION
One of the most crucial operating decisions management must make is establishing a setting price for its products but this is quiet unfortunate that many firms are still mismanaging...