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This work looks into the effects of products branding in consumer preference on cosmetics industry. The objective of the study is to know what products branding. Its importance to the...
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This study focused on the determinants of purchasing behavior and consumption pattern of toiletries among household in River state. One of the major objectives of the study among others was...
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The study examined Customer Relationship Marketing and Marketing Performance of Supermarkets in Port Harcourt. The purpose of this research work is to examine the ...
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The study is the marketing and the development of laundry and dry cleaning industry, a case study of selected firms. The specific objectives include to determine level of customer...
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The study analyzed the socio-economic determinant of consumer choice on foreign made leather among household in urban areas of Abia state, Nigeria. Four (4) research questions...
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The main objectives of the study analysed the costs and returns of beef marketing in Umuahia metropolis of Abia state, Nigeria. Specifically, the study examined the socio-economic...
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This research “Implication of Customer Service on Customer Loyalty” A study of First Bank Plc, Umuahia. The general objective of the study was to determine the Implication of Customer...
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The study investigated on the Effect of Promotional Strategy on the Consumer Purchasing Decision Making Process in the Soft Drinks Industry. The objectives of the study are to examine the...
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The study evaluated poultry and poultry product marketing chain in Abia state, Nigeria. A major objective of this study among others is to analyze the factors affecting poultry product...
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The study analyzed the effect of promotion mix strategy on the performance of Mobile telecommunication network Umuahia Abia State. The specific objectives were as follows: to determine the...
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The study analyzed the consumer willingness to purchase sensodyne toothpaste product in Aba metropolis of Abia State, Nigeria. Four (4) research question were formulated to guide the study....
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The study focus on the Constraints of Performance Evaluation and Control of Sales force in Nigeria (a case study of Dana Pharmaceutical Private Ltd Company). Sales force refers to group of...
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Sales promotion is a promotional mix element or incentive used by an organization in communicating to the target audience, it is used to communicate both factual and persuasive message to...
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This study analyzed the effects of socio-economic characteristics of advertising on the selection of GSM service provider in Abia State, Nigeria. The population of the study will adopt a...
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This work examines the electronic marketing and business performance in selected retail outlets in Port Harcourt.
The purpose of the study is to examine the relationship between electronic...
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This study focuses on the effects of advertising on consumer brand preference for beverages in Abia state. A purposive and random technique was adopted for the study....
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Analysis of Marketing Research, Planning and Control for Company Growth in a Competitive Economy. In this research process a probability sampling plan was adopted to get the sample...
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Business organizations operate in an environment characterized with competition and change. This research therefore, is the study of the effect of marketing planning and control on a...
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Banking today has become more innovative, competitive and attractive. The competition has driven strategies to be developed day in and day out, ideas become archaic and management of Banks...
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This work sought to examine the determinants of consumer preference for protein sources in Abia State, Nigeria. The objectives were to describe the socio-economic characteristics of the...
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The study analyzed the consumer purchase behaviour of selected water in Abia State, Nigeria. In the process of the research, the population of the study consisted of respondents selected...
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This study analyzed the market access, value chain and marketing of beef in Abia State, Nigeria. The study examined the socio-economic characteristics of beef marketers, determined the...
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Product branding and trademark has become one of the major tools for enhancing efficient marketing in the present competitive market. This study, therefore delved into the...
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The main purpose of this research is to identify factors that determine the patronage behaviour of consumers on fast food product, when they visit a fast food joint by using independent...