ABSTRACT
The
main focus of this work has been an x-ray on the use of public relations
strategies to fight the scourge HIV/AIDS in Abia state. A study of ABSACA. The
work shows the need of public relation strategies to be employed in the fight
against HIV/AIDS scourge and the bodies in-charge of fighting the disease in Abia
state. This work located the various ways one can be infected with the disease
and examine how it can be prevented. To solve the research problem both primary
and secondary data were collected. The research instrument used in collecting
the data was questionnaires while the respondents comprised of both the senior
staff of ABSACA and the public in the state (Umuahia, Umudike and inhabitants
of MOUAU). In organizing and presenting data collected, tables, frequencies and
percentages were used. The various hypothesis were tested using the chi-square
as the statistical tool. A major finding is that public relation strategies
were employed in the fight against the scourge HIV/AIDS in Abia State and that
the bodies in charge of the fight are equipped with information on AIDS but
lacks the ability to transfer information to the people due to lack of
training, inability to convey the message in the dialect and inadequate funds,
it is therefore recommended that public relations officers should be trained in
the dialect of the people or an educated translator should be sought, for
effective communication, also, the public relations officers should adopt
method which are more practical oriented. Additionally government should
sponsor a proper funding and that they should provide public relations offices
with instrument to visual display in all they would have communicated in words.
TABLE
OF CONTENTS
Title page i-ii
Certification iii
Dedication iv
Acknowledgements v
Abstract vi
Table
of contents vii
List
of tables x
CHAPTER ONE: INTRODUCTION
1.1
Background of Study 1
1.2
Problem of the Study 2
1.3
Objectives of the Study 4
1.4
Research Hypothesis 4
1.5
Limitation of the Study 5
1.6
Scope of Study 6
1.7
Significance of the Study 6
CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.0
Introduction 8
2.1
Definition of the Term Public Relation 8
2.2
Meaning of HIV/AIDS 9
2.3
HIV/AIDS Mode of Operation 10
2.4
Prevention of the HIV/AIDS Scourge in
Abia State 11
2.5 Public
Relation Strategies and Programmes in the Fight Against
HIV and AIDS Scourge 15
2.6 Public Relation Practice of Relevant Bodies
Involved in
the
Fight Against HIV/AIDS Scourge 16
CHAPTER THREE: METHODOLOGY
3.0
Introduction 19
3.1
Research Design 19
3.2
Area of the Study 20
3.3
Population of the Study 20
3.4
Sample and Sampling Techniques 20
3.5
Sources of Data 21
3.5.1.
Primary Sources 21
3.5.2. Secondary Sources 21
3.6
Determination of Sample Size 22
3.7
Validity of Instruments 22
3.8 Reliability of Instruments 22
3.9
Administration of Instrument 23
3.10 Method of Data Presentation and Analysis 23
CHAPTER FOUR: DATA PRESENTATION,
INTERPRETATION AND ANALYSIS
4.0
Introduction 24
4.1
Data Presentation 24
4.2
Test of Hypothesis 34
CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSION
AND RECOMMENDATION
5.0
Introduction 47
5.1
Summary of Findings 47
5.2
Conclusion 48
5.3
Recommendation 49
REFERENCES 50
APPENDIX
I 52
APPENDIX II 55
OKOROAFOR, M (2020). USE OF PUBLIC RELATION STRATEGIES TO FIGHT AGAINST THE SCOURGE HIV/AIDS (A STUDY OF ABIA STATE ACTION COMMITTEE ON AIDS; ABSACA). Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/use-of-public-relation-strategies-to-fight-against-the-scourge-hiv-aids-a-study-of-abia-state-action-committee-on-aids-absaca
MOUAU/11/19449, OKOROAFOR. "USE OF PUBLIC RELATION STRATEGIES TO FIGHT AGAINST THE SCOURGE HIV/AIDS (A STUDY OF ABIA STATE ACTION COMMITTEE ON AIDS; ABSACA)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 30 Apr. 2020, https://repository.mouau.edu.ng/work/view/use-of-public-relation-strategies-to-fight-against-the-scourge-hiv-aids-a-study-of-abia-state-action-committee-on-aids-absaca. Accessed 23 Dec. 2024.
MOUAU/11/19449, OKOROAFOR. "USE OF PUBLIC RELATION STRATEGIES TO FIGHT AGAINST THE SCOURGE HIV/AIDS (A STUDY OF ABIA STATE ACTION COMMITTEE ON AIDS; ABSACA)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 30 Apr. 2020. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/use-of-public-relation-strategies-to-fight-against-the-scourge-hiv-aids-a-study-of-abia-state-action-committee-on-aids-absaca >.
MOUAU/11/19449, OKOROAFOR. "USE OF PUBLIC RELATION STRATEGIES TO FIGHT AGAINST THE SCOURGE HIV/AIDS (A STUDY OF ABIA STATE ACTION COMMITTEE ON AIDS; ABSACA)" Repository.mouau.edu.ng (2020). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/use-of-public-relation-strategies-to-fight-against-the-scourge-hiv-aids-a-study-of-abia-state-action-committee-on-aids-absaca