Effects of Social Media And Electronic Marketing on the Marketing Performance of MTN Nigeria:- Uche Inya O
ABSTRACT
Social media marketing is the use
ofsocial media platforms and websites to promote a product or service. Most of
these social media platforms have their own built-in data analytics tools,
which enable companies to track the progress, success, and engagement of ad
campaigns. Companies address a range of stakeholders through social media
marketing including current and potential customers, current and potential
employees, journalists, bloggers, and the general public (Bampo. Michael and
Dineli, 2008).
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MICHAEL, U (2026). Effects of Social Media And Electronic Marketing on the Marketing Performance of MTN Nigeria:- Uche Inya O. Repository.mouau.edu.ng: Retrieved Apr 22, 2026, from https://repository.mouau.edu.ng/work/view/effects-of-social-media-and-electronic-marketing-on-the-marketing-performance-of-mtn-nigeria-uche-inya-o-7-2
UNIVERSITY, MICHAEL. "Effects of Social Media And Electronic Marketing on the Marketing Performance of MTN Nigeria:- Uche Inya O" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 22 Apr. 2026, https://repository.mouau.edu.ng/work/view/effects-of-social-media-and-electronic-marketing-on-the-marketing-performance-of-mtn-nigeria-uche-inya-o-7-2. Accessed 22 Apr. 2026.
UNIVERSITY, MICHAEL. "Effects of Social Media And Electronic Marketing on the Marketing Performance of MTN Nigeria:- Uche Inya O". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 22 Apr. 2026. Web. 22 Apr. 2026. < https://repository.mouau.edu.ng/work/view/effects-of-social-media-and-electronic-marketing-on-the-marketing-performance-of-mtn-nigeria-uche-inya-o-7-2 >.
UNIVERSITY, MICHAEL. "Effects of Social Media And Electronic Marketing on the Marketing Performance of MTN Nigeria:- Uche Inya O" Repository.mouau.edu.ng (2026). Accessed 22 Apr. 2026. https://repository.mouau.edu.ng/work/view/effects-of-social-media-and-electronic-marketing-on-the-marketing-performance-of-mtn-nigeria-uche-inya-o-7-2