Evaluation Of Advertising As Determinant Of Customer Patronage In Selected Banks In Umuahia, Abia State. :- Okoroafor Victor
ABSTRACT
This research was carried out to examine the
evaluation of advertising as determinant customer's patronage in selected banks
in umuahia, Abia state. The major objective of the study was to study the
appropriate advertising techniques that attract patronage. It was observed that
banks do not pay much attention to mapping out techniques that will in turn
either attract new customers or to retain the old ones. The other objectives of
the research includes: Determine the influence of advertising on customer
perception of service value. Ascertain the relationship between advertising and
level of patronage. This research study was carried out using primary data.
Questionnaire were also distributed and used to gather information relevant on
the research study from the customers, management and staff of the selected
banks in Ihmtnhia, Abia slate. The questionnaire only has one section total
number of I 10 questionnaires were distributed and 1 10 were returned. The
major finding based on hypothesis, the researcher concluded that advertising
contributes majorly in customers’ patronage and includes customers’ perception
of service value in banking sector.
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OKOROAFOR, V (2026). Evaluation Of Advertising As Determinant Of Customer Patronage In Selected Banks In Umuahia, Abia State. :- Okoroafor Victor. Repository.mouau.edu.ng: Retrieved Apr 01, 2026, from https://repository.mouau.edu.ng/work/view/evaluation-of-advertising-as-determinant-of-customer-patronage-in-selected-banks-in-umuahia-abia-state-okoroafor-victor-7-2
VICTOR, OKOROAFOR. "Evaluation Of Advertising As Determinant Of Customer Patronage In Selected Banks In Umuahia, Abia State. :- Okoroafor Victor" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 01 Apr. 2026, https://repository.mouau.edu.ng/work/view/evaluation-of-advertising-as-determinant-of-customer-patronage-in-selected-banks-in-umuahia-abia-state-okoroafor-victor-7-2. Accessed 01 Apr. 2026.
VICTOR, OKOROAFOR. "Evaluation Of Advertising As Determinant Of Customer Patronage In Selected Banks In Umuahia, Abia State. :- Okoroafor Victor". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 01 Apr. 2026. Web. 01 Apr. 2026. < https://repository.mouau.edu.ng/work/view/evaluation-of-advertising-as-determinant-of-customer-patronage-in-selected-banks-in-umuahia-abia-state-okoroafor-victor-7-2 >.
VICTOR, OKOROAFOR. "Evaluation Of Advertising As Determinant Of Customer Patronage In Selected Banks In Umuahia, Abia State. :- Okoroafor Victor" Repository.mouau.edu.ng (2026). Accessed 01 Apr. 2026. https://repository.mouau.edu.ng/work/view/evaluation-of-advertising-as-determinant-of-customer-patronage-in-selected-banks-in-umuahia-abia-state-okoroafor-victor-7-2