Marketing

EFFECT OF PRICING STRATEGIES ON MARKETING PERFORMANCE (A STUDY MTN

INTRODUCTION One of the most crucial operating decisions management must make is

EVALUATION OF DISTRIBUTION CHANNEL OF CONSUMER GOODS (CASE STUDY OF NESTLE PLC, PORT HARCOURT)

ASTRACT This research on Evaluation of Distribution Channel on Consumer Goods (A

ASSESSING CONSUMER PREFERENCE PATTERN IN THE PATRONAGE OF MOBILE TELECOMMUNICATION SERVICE PROVIDER IN UMUAHIA, ABIA STATE.

ABSTRACT A field Study was conducted to assess consumer preference pattern in the

EFFECT OF MOTIVATION ON STAFF PERFORMANCE IN THE BANKING INDUSTRY

ABSTRACT Employee motivation has become one of the major concerns of the present

ANALYSIS OF LOGISTIC PROBLEMS IN A MANUFACTURING INDUSTRY, A CASE STUDY OF CHAMPION BREWERY, UYO

ABSTRACT Logistic problems constrain the optimal utilization of human and capital

EFFECT OF SALES PROMOTION ON CONSUMERS LOYALTY TO THE BREWERY PRODUCT IN NIGERIA (A CASE STUDY OF STAR PRODUCT OF NIGERIA BREWERY) ENUGU STATE

ABSTRACT This study was on the “Effect of Sales Promotion on Consumer’s Loyalty t

EFFECTS OF SALES PROMOTION ON CONSUMER PATRONAGE (A CASE STUDY OF HARDIS AND DROMEDAS NIGERIA, EMENE, ENUGU STATE.)

ABSTRACT This research work is centered on the effect of Sales promotion on consu

EFFECT OF CRITICAL INCIDENT ON BRAND SWITCHING: BANKING SECTOR REVIEW

ABSTRACT. This study investigated the effect of critical incident on brand switch

ANALYSIS OF CUSTOMER SATISFACTION AMONG CONSUMERS OF NON ALCOHOLIC BEVERAGE FIRM IN UMUAHIA METROPOLIS IN ABIA STATE, NIGERIA

ABSTRACT This study will examine the analysis of customer satisfaction among cons

DETERMINANT OF CONSUMER PATRONAGE BEHAVIOUR ON FAST FOOD JOINTS IN OWERRI METROPOLIS AREA.

ABSTRACT The main purpose of this research is to identify factors that determine

THE EFFECT OF BRANDING AND TRADEMARK ON SALES VOLUME OF COCA-COLA DRINKS (A STUDY OF NIGERIA BOTTLING COMPANY, OWERRI)

ABSTRACT Product branding and trademark has become one of the major tools for enh

ANALYSIS OF MARKET ACCESS, VALUE CHAIN AND MARKETING OF BEEF IN ABIA STATE, NIGERIA.

ABSTRACT This study analyzed the market access, value chain and marketing of beef

ANALYSIS OF CONSUMER PURCHASE BEHAVIOR ON SELECTED BRANDS OF TABLE WATER IN ABIA STATE NIGERIA

ABSTRACT The study analyzed the consumer purchase behaviour of selected water in

DETERMINANTS OF CONSUMER PREFERENCE FOR PROTEIN SOURCES IN ABIA STATE, NIGERIA

ABSTRACT This work sought to examine the determinants of consumer preference for

AN EMPIRICAL STUDY OF THE EFFECTS OF RELATIONSHIP MARKETING ON BANKS PERFORMANCE IN ABA, ABIA STATE NIGERIA

ABSTRACT Banking today has become more innovative, competitive and attractive. Th

EFFECT OF MARKETING PLANNING AND CONTROL ON A COMPANY’S PRODUCTIVITY IN A COMPETITIVE MARKET (A STUDY OF 7’ UP BOTTLING COMPANY, ABA, PLANT)

ABSTRACT Business organizations operate in an environment characterized with comp

ANALYSIS OF MARKETING RESEARCH, PLANNING AND CONTROL FOR COMPANY GROWTH IN A COMPETITIVE ECONOMY

ABSTRACT Analysis of Marketing Research, Planning and Control for Company Growth

THE EFFECTS OF ADVERTISING ON CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ABIA STATE NIGERIA

ABSTRACT This study focuses on the effects of advertising on consumer brand prefe

ELECTRONIC MARKETING AND BUSINESS PERFORMANCE IN SELECTED RETAIL OUTLETS IN PORT HARCOURT

ABSTRACT This work examines the electronic marketing and business performance in

EFFECT OF ADVERTISING ON THE SELECTION OF GSM SERVICE PROVIDER IN ABIA STATE, NIGERIA

ABSTRACT This study analyzed the effects of socio-economic characteristics of adv

SALES PROMOTION AS A DETERMINANT OF MARKET PERFORMANCE (A CASE OF EMILY MILLIONAIRE COSMETICS INDUSTRY) IN ABA, ABIA STATE.

ABSTRACT Sales promotion is a promotional mix element or incentive used by an org

THE CONSTRAINT OF PERFORMANCE, EVALUATION, AND CONTROL OF SALES FORCE IN NIGERIA (A CASE STUDY OF DANA PHARMACEUTICAL PRIVATE LIMITED COMPANY)

ABSTRACT The study focus on the Constraints of Performance Evaluation and Control

EVALUATION OF THE EFFECT OF MULTI-DISTRIBUTION CHANNEL ON MARKET PENETRATION STRATEGY OF FIRMS (A STUDY OF COWBELL MILK, A PRODUCT OF PROMASIDOR FOODS NIGERIA LTD).

ABSTRACT                    &nb

EFFECT AND SOCIO- ECONOMIC CHARACTERISTICS OF THE PURCHASE OF SENSODYNE TOOTHPASTE IN ABA METROPOLIS OF ABIA – STATE NIGERIA.

ABSTRACT The study analyzed the consumer willingness to purchase sensodyne toothp

EFFECT OF PROMOTION MIX STRATEGY ON THE PERFORMANCE OF MOBILE TELECOMMUNICATION NETWORK UMUAHIA ABIA STATE

ABSTRACT The study analyzed the effect of promotion mix strategy on the performan

ANALYSIS OF POULTRY AND POULTRY PRODUCTS MARKETING CHAIN IN ABIA STATE NIGERIA

ABSTRACT The study evaluated poultry and poultry product marketing chain in Abia

EFFECTS OF PROMOTIONAL STRATEGY ON THE CONSUMER PURCHASE DECISION MAKING PROCESS IN THE SOFT DRINK INDUSTRY. ( A STUDY OF 7UP BOTTLING PLC ABA, ABIA STATE

ABSTRACT The study investigated on the Effect of Promotional Strategy on the Cons

IMPLICATIONS OF CUSTOMER SERVICE ON CUSTOMER LOYALTY IN THE NIGERIAN BANKING INDUSTRY. (A CASE OF FIRST BANK NIGERIA PLC, UMUAHIA, ABIA STATE)

Abstrtact This research “Implication of Customer Service on Customer Loyalty” A s

ANALYSIS OF COSTS AND RETURNS OF BEEF MARKETING IN UMUAHIA METROPOLIS – ABIA STATE.

ABSTRACT The main objectives of the study analysed the costs and returns of beef

SOCIO-ECONOMIC DETERMINANT OF CONSUMER CHOICE ON FOREIGN MADE LEATHER AMONG HOUSEHOLD IN URBAN AREAS OF ABIA STATE, NIGERIA

ABSTRACT  The study analyzed the socio-economic determinant of consumer choi