ABSTRACT

Tourist satisfaction is assumed as one ofthe crucial elementsfor a superior advantage, distinctive image and market destinations successfully, as it influences the choice ofdestination, consumption ofproducts and services, decide to return, maintain long term relationship and improve destination reputation. The objectives of this study; customers' satisfaction on tourism are to 1.Examine the relationship betweenfacilities offered at destination with that of the overall satisfaction of tourists 2.Examine the relationship between accessibility of destination with that of the overall satisfaction of tourists. 3 Examine the relationship between destination attractions with that ofthe overall. The target population of this study included all tourists visiting the Awhum Waterfall, in Enugu State. In this study the statistical analysis was conducted using Statistical package for social science (SPSS) 21.0 computer package. Descriptive statistics, Correlation analysis, simple and multiple regression analysis were employed to find association between dependent and independent variable(s), while ANOVA was used to obtain the research findings. Based on the findings of this study, the following recommendations were made; 1. Tourism industries should ensure that customers are satisfied in order to increase their purchase intention. 2. Tourism industries should provide the essential facilities such as internet facility, recreational facility e.t.c in order to ensure that customer satisfaction is achieved.3.Tourism industries should endeavor to provide conducive environment for their customers to avoid customer dissatisfaction. Since the findings revealed that the presence ofpornfacilitiesfor customers has a positive effect on purchase intention, hotel industries should endeavor to make provision for pornfacilitiesfor effective customer satisfaction.