Comparative Analysis Of Consumer Preference For Different Beer Brands In Umuahia :- Segun Fagbenja
ABSTRACT
This study aimed at highlighten
the "comparative analysis of consumer preference for different beer
brands. The problem identified the variable that excerts the greatest influence
on the consumer preferences for one brand of beer over the other. Therefore,
the major objective was to find out the identify brand of beer that would be
preferred when comparing “ store and "33" layer beer. The methodology
used in the collection of data were both, primary and secondary data.
Interviews, observations, and questionnaire that were used as instrument of
data collection. A sample size of three hundred and ten-(310). The researcher
stronly recommends that brewers should stress high quality standard in all
their offering to consumers.They should also monitor the effects of other
productvcharacteristics that will help consumers distinguish their brand from
other competing brands. Brewers are therefore, advised to always monitor the
activities of their competitors, especially their major competitors in order to
be informed about' their latest strategy on price.the result of this study
shows that majority of beer consumer's in the four section of Nigeria know
about the availability of beer brands through advertisement on nthe television.
0.0
MICHAEL, U (2026). Comparative Analysis Of Consumer Preference For Different Beer Brands In Umuahia :- Segun Fagbenja. Repository.mouau.edu.ng: Retrieved Apr 22, 2026, from https://repository.mouau.edu.ng/work/view/comparative-analysis-of-consumer-preference-for-different-beer-brands-in-umuahia-segun-fagbenja-7-2
UNIVERSITY, MICHAEL. "Comparative Analysis Of Consumer Preference For Different Beer Brands In Umuahia :- Segun Fagbenja" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 22 Apr. 2026, https://repository.mouau.edu.ng/work/view/comparative-analysis-of-consumer-preference-for-different-beer-brands-in-umuahia-segun-fagbenja-7-2. Accessed 22 Apr. 2026.
UNIVERSITY, MICHAEL. "Comparative Analysis Of Consumer Preference For Different Beer Brands In Umuahia :- Segun Fagbenja". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 22 Apr. 2026. Web. 22 Apr. 2026. < https://repository.mouau.edu.ng/work/view/comparative-analysis-of-consumer-preference-for-different-beer-brands-in-umuahia-segun-fagbenja-7-2 >.
UNIVERSITY, MICHAEL. "Comparative Analysis Of Consumer Preference For Different Beer Brands In Umuahia :- Segun Fagbenja" Repository.mouau.edu.ng (2026). Accessed 22 Apr. 2026. https://repository.mouau.edu.ng/work/view/comparative-analysis-of-consumer-preference-for-different-beer-brands-in-umuahia-segun-fagbenja-7-2