The Impact Of Advertising On The Marketing Of Consumer Goods (A Study Of Uzondu Table Water) :- Nwigbo Okechukwu .C
ABSTRACT
The purpose ofthe study was to find out the
impact of advertising on the marketing of consumers goods and also was
undertaken to investigate the impact of organizations with special reference to
Uzondu Table Water. The main instrument used for data collection was
questionnaire, interview and personal observation. Also considered our
statement ofproblem, purpose ofthe study, research question, research
hypothesis, and the limitation of the study, significance of the study,
assumption of the study and definition of terms. Perhaps the research review,
the various views of scholars/writers in management related textbooks newspaper
planning, objectives of advertising and effective marketing strategies.
Research methodology was into consideration and discussed issues on research
design, areas of study, population and sample size, instruments for data
collection, validation of the instruments, reliability of the instruments,
methods of data collection and methods of data analysis. More so, this research
focused on presentation of analysis and interpretation of data and testing of
hypothesis, conclusion was also drawn from the entire work, the research
further recommended to the management of Uzondu table water the measures to
follow in order to ensure an effective advertising oftheir products. Finally,
the references and appendix of this research work.
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NWIGBO, . (2026). The Impact Of Advertising On The Marketing Of Consumer Goods (A Study Of Uzondu Table Water) :- Nwigbo Okechukwu .C. Repository.mouau.edu.ng: Retrieved Apr 01, 2026, from https://repository.mouau.edu.ng/work/view/the-impact-of-advertising-on-the-marketing-of-consumer-goods-a-study-of-uzondu-table-water-nwigbo-okechukwu-c-7-2
.C, NWIGBO. "The Impact Of Advertising On The Marketing Of Consumer Goods (A Study Of Uzondu Table Water) :- Nwigbo Okechukwu .C" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 01 Apr. 2026, https://repository.mouau.edu.ng/work/view/the-impact-of-advertising-on-the-marketing-of-consumer-goods-a-study-of-uzondu-table-water-nwigbo-okechukwu-c-7-2. Accessed 01 Apr. 2026.
.C, NWIGBO. "The Impact Of Advertising On The Marketing Of Consumer Goods (A Study Of Uzondu Table Water) :- Nwigbo Okechukwu .C". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 01 Apr. 2026. Web. 01 Apr. 2026. < https://repository.mouau.edu.ng/work/view/the-impact-of-advertising-on-the-marketing-of-consumer-goods-a-study-of-uzondu-table-water-nwigbo-okechukwu-c-7-2 >.
.C, NWIGBO. "The Impact Of Advertising On The Marketing Of Consumer Goods (A Study Of Uzondu Table Water) :- Nwigbo Okechukwu .C" Repository.mouau.edu.ng (2026). Accessed 01 Apr. 2026. https://repository.mouau.edu.ng/work/view/the-impact-of-advertising-on-the-marketing-of-consumer-goods-a-study-of-uzondu-table-water-nwigbo-okechukwu-c-7-2