ABSTRACT
This study is on the Factors Affecting the Use of <3SM Technologies on the Marketing of Food Crops among Farming Households in Abia State, Nigeria. The objectives were to; examine...
ABSTRACT
The research involves an extensive investigation into the effect of market segmentation on customer satisfaction in the soft drink industry. The concept of market segmentation is...
ABSTRACT
The study analyzed risk and its management strategies among bakery entrepreneurs in Anambra State. A total of 40 bakery enterprises were purposively selected for the study. Data were...
ABSTRACT
The study examines the effect of motivation of sales force on company's sales performance in PZ Cussons Nigeria Pic Aba. The role ofsales force in the face of unfavorable economic...
ABSTRACT
This research work is on the effect of road transportation system on distribution of agricultural products in Ohaji Egbema Local Government Area of Imo state as a whole. The...
ABSTRACT
The study analyzed the determinants of market access to LPG use among urban households in Abia State, Nigeria. The objectives is to: Measure the effect of income on market access of LPG,...
ABSTRACT
The study examined the effect of branding on performance of engine oil, in Aba. It specifically focused to examine the effect of branding product and to find out if branding assisted...
ABSTRACT
The research work examined customer service efficiency among mobile telecommunication user in umuahia. Four mobile telecommunication companies were selected for the study using convenience...
ABSTRACT
This research project examines the effective pricing strategy for new products a study of Nigerian Breweries. The population for this study consisted of members ofstaff of Nigerian...
ABSTRACT
The project examined impact of road transportation mode on the marketing of consumer goods in Nigeria. Transportation is an integral part of any nations production, marketing system,...
ABSTRACT
The study instigated the evaluation of public relations strategies in shell development company. To successfully carry out the research work, the research problems were stated and they were...
ABSTRACT
Marketing determinants refer the variables that affect actions ol consumers in achieving the desired objectives of high sales turnover. It involves simulations of market wants and...
ABSTRACT
The study analyzed the effect of price changes in the product life cycles of fast moving consumer goods, a study of selected products of Starline Nigeria Ltd, Aba, Abia State, Nigeria. The...
ABSTRACT
This study is aimed at highlighting the effect ofjob satisfaction on employees performance: A study of Nigerian Breweries Pic, Aba. The problems identified showed that lack of motivation...
ABSTRACT
Financial service marketing is one of the ways of enhancing customer satisfaction in the banking sector. It was in this background that the researcher investigated the effect of...
ABSTRACT
This Researcher was designed to identify the effect ofmarket segmentation on firms’ performance (A Study of Global com Communication). Theoretically, the primary motive of a firm carrying...
ABSTRACT
This study was on the analysis of constraints by smallholder farmers in the agribusiness value chain in Abia State, Nigeria. The specific objectives were to: (i) describe the...
ABSTRACT
This project is a study of sales force motivation on some selected business establishment. In Umuahia metropolis of Abia State. The establishment selected for the study is as follow,...
ABSTRACT
The study examined the effect of product packaging on consumer’s preference of Cadbury Nigeria products. It specifically examined the effect of package graphics (colour and artwork design)...
ABSTRACT
Sales promotions have become one ofthe preferred methods ofmarketing communication. The purpose ofthis study is to establish the impact ofdifferent types ofmonetary and nonmonetary...
ABSTRACT
Of all the marketing weapons, advertising has leading impacts on the viewer’s mind, as its exposure is much more effective Katke (2007): Marketing mix has four elements which are product,...
Abstract
The study focused on the effect ofprice on consumer patronage ofsoft drinks (A study of 7up bottling company Aba Abia State). The specific objectives are to ascertain the effect ofprice on...
ABSTRACT
This study was carried out to analyze consumer satisfaction management as marketing performance dash board. A study ofAbia State shopping mall. A set ofstructural questionnaire was used as...
ABSTRACT
This study examined the determinants of consumer purchase decision making for selected pharmaceutical products in Umuahia, Abia State. However, the specific objectives are; to: examine the...
ABSTRACT
'his study is curried out to determine the effect ojservice marketing research on the performance
•fselected small scale enterprise in Abia State. The specific objectives are to: ascertain...