Marketing

Effect Of Advertisement On Consumer Purchasing Decision Behaviour Towards Toyota Brands In Umuahia Metropolis:- Uche, Onyedekachi K

ABSTRACT

Of all the marketing weapons, advertising has leading impacts on the viewer’s mind, as its exposure is much more effective Katke (2007): Marketing mix has four elements which are product,...

Projects · 2 days ago

Effect Of Price On Consumer Patronage Of Soft Drinks: (A Study Of 7up Bottling Company Aba Abia State):- Livinus Chidera S

Abstract

The study focused on the effect ofprice on consumer patronage ofsoft drinks (A study of 7up bottling company Aba Abia State). The specific objectives are to ascertain the effect ofprice on...

68 pages (16333 words) · Books / Book Chapters / Reviews · 8 days ago

Consumers Satisfaction Management As Marketing Performance Dash Board :- Agwu Cecelia E

ABSTRACT

This study was carried out to analyze consumer satisfaction management as marketing performance dash board. A study ofAbia State shopping mall. A set ofstructural questionnaire was used as...

51 pages (9129 words) · Projects · 8 days ago

Determinants Of Consumer Purchase Decision Making For Selected Pharmaceutical Products;- Olunkwa Emmanuel C

ABSTRACT

This study examined the determinants of consumer purchase decision making for selected pharmaceutical products in Umuahia, Abia State. However, the specific objectives are; to: examine the...

55 pages (12330 words) · Projects · 9 days ago

Effects Of Service Marketing Research On The Performance Of Selected Small Scale Enterprise In Abia State :- Ukpong, Ubong J

ABSTRACT

'his study is curried out to determine the effect ojservice marketing research on the performance

•fselected small scale enterprise in Abia State. The specific objectives are to: ascertain...

58 pages (10431 words) · Projects · 9 days ago

Response ofCustomers to Sales Promotion: A Study of Selected Deposit Money Banks in Imo State, Nigeria:- Chukwuemeka, Chinaza D

ABSTRACT

The study investigated the response ofcustomers to sales promotion ofselected commercial banks in Imo State, Nigeria. The specific objectives were to; ascertain the influence ofentry...

65 pages (14013 words) · Projects · 17 days ago

Effect Of Product Packaging On Consumer Patronage Of Toothpaste In Ikwuano Local Government Area, Abia State, Nigeria:- Okoye Ifeanyi E

ABSTRACT

 This research work is centered on Effect of Product Packaging on Consumer Patronage of Toothpaste in Ikwuano Local Government Area, Abia state, Nigeria. The specific objective of the...

61 pages (12743 words) · Projects · 17 days ago

Effects of Advertising on Marketing Performance (a Study of Telecommunication Firms Airtel and 9moblie Umuahia Abia State):- Okwara Chioma E

ABSTRACT

The major aim ofthis workwas to demonstrate the effect ofadvertising on the marketing performance of selected telecommunication firms in Abia State taking Airtel and 9MOBILE, Pic. as a...

58 pages (11574 words) · Projects · 17 days ago

Effect of Sales Promotion on the Marketing of Consumer Goods (a Study of Unilever Nig. PLC Aba, Abia State):- Okorie Chika P

ABSTRACT

 The study investigated on the effect of sales promotion on the marketing of consumer goods. The objective of this study is to ascertain the effect of sales promotion on marketing of...

75 pages (13166 words) · Projects · 17 days ago

Effect Of Environmental Factors On Marketing Performance Of Small And Medium Enterprise (Smes) In Aba, Abia State:-Ajayi Ojo A

ABSTRACT

The research was designed to analyze the environmental factors and the performance ofsmall and medium enterprise, in Aba. Abia State. Size of 100 was used in tire course oftire study....

67 pages (13251 words) · Projects · 17 days ago

Effect Of Relationship Marketing As A Strategy For Customer Retention In Globacom Nigeria Limited:- Ugwuzor Miracle S

ABSTRACT

 This study examined the effect ofrelationship marketing as a strategyfor customer retention in Globacom Nigeria Limited. The specific objectives however includes, to: examine the...

Projects · 1 month ago

“Customer Services and Customer Patronage in First Bank of Nigeria Pic in Abia State, Nigeria:- Onyeonoro, Monica C

ABSTRACT

 The study examined how customers service affect customer patronage in First Bank of Nigeria Pic, Abia State. The researcher adopted the causal research design. All customers of the...

Theses · 1 month ago

Social Media On Hedonic Consumption Among Students Of Michael Okpara University Of Agriculture, Umudike (MOUAU):- Nwigbo Chidinma C

ABSTRACT

 The study examined the effect ofsocial media on hedonic consumption among students of Michael Okpara University ofAgriculture, Umudike (MOUAU). The specific objectives were to:...

Projects · 2 months ago

Effect Of Cultural Beliefs And Ethical Norms On The Marketing Of Healthcare Products In Abia State:- Opara Obinna J

ABSTRACT

This work examines the effect of cultural beliefs and ethical norms on the marketing of healthcare products in Abia State. The objectives of the study were to; determine the socioeconomics...

Projects · 2 months ago

Effect of the Level of Consumer Protection on the Activities of Drug Market in Nigeria (A Case Study of Imo State Drug Market):- Madukwe Arthur O

ABSTRACT

 The study investigated Customer Service as a Determinant to Customer Satisfaction of any Selected Commercial Bank. The statement ofproblem ofthis study states that Nigeria Banks have...

Projects · 2 months ago

Customer Service As A Determinant To Customer Satisfaction Of Selected Commercial Bank (A Study Of First Bank, Access Bank And Eco Bank):- Uguru Ugochi I

ABSTRACT

 The study investigated Customer Service as a Determinant to Customer Satisfaction of any Selected Commercial Bank. The statement ofproblem ofthis study states that Nigeria Banks have...

Projects · 2 months ago

Determinants Of Consumer Preference For Mobile Ph ones In Umuahia:- Edeh Ogochukwu E

ABSTRACT

One ofthe critical challenges in the Nigeria’s economic developmentprocess in the past decades has been the effects oftrade and exchange rate policies on economic growth in Nigeria. The...

Projects · 2 months ago

“Effect Of Sales Target On Marketing Performance Of Animal Feed Distributors In Abia State, Nigeria;- Ahamefula, Chinwe J

ABSTRACT

 This study analysed the effect ofsales target on marketing performance of animal feed distributors in Abia State, Nigeria. To achieve this, the specific objectives were to; examine...

Theses · 4 months ago

“Green logistics practices and marketing performance !of selected transport firms in south-south, Nigeria:- Aniekwe Ifeanyi L

ABSTRACT

The broad aim ofthe study was to ascertain the effect ofgreen logistics practices on the marketing performance ofselected transport firms in South-South, Nigeria. Specifically, the...

Dissertations · 4 months ago

Sales Target And Marketing Performance Of Animal Feed Distributors In Abia State, Nigeria:-Ahamefula, Chinwe J

ABSTRACT

This study analysed the effect ofsales target on marketing performance of animal feed distributors in Abia State, Nigeria. To achieve this, the specific objectives were to; examine the...

Theses · 4 months ago

Store Layout And Consumer Buying Behaviour Of Selected Supermarkets In Uyo Metropolis:- Affiah, Eno A

ABSTRACT

The study examined the influence of store layout on Consumer Buying Behaviour in Selected Supermarkets -within Uyo Metropolis. Specifically, the objectives were to examined the the...

Theses · 4 months ago

Product Attributes and Consumer Patronage of Milo and Ovaltine Beverage Drinks in Akwa Ibom State:- Umoetuk, Polycarp E

ABSTRACT

Product orientation companies may often trust that their engineers may design exceptional products. Features may have little or no customer input and very often they may not even examine...

57 pages (20335 words) · Theses · 1 year ago

Effect of Logistics Management System on Marketing Performance of Dairy Products Distributors in Abia State, Nigeria:- Okuu, Precious E

ABSRACT

The study examined the effect of logistics management system on marketing performance of dairy products distributors in Abia State, Nigeria. Specifically, the study ascertained the effect of...

93 pages (23337 words) · Theses · 1 year ago

Product Differentiation Strategies And Customers’ Patronage Of Selected Fast Food Restaurants In Abia State, Nigeria:- Ndubueze Jacinta O

ABSTRACT

Building strong differentiation strategy to attain competitive advantage is a top priority. Amongst many firms but it is not always an easy task to accomplish. Due to the increased...

66 pages (21497 words) · Theses · 1 year ago

Ethical Marketing and Stakeholders Responses in the Telecommunication Industry in Nigeria:- Nwakwue, Oluchi A

ABSTRACT

The study examined how ethical marketing affect stakeholders’ responses in telecommunication industry in Nigeria. Specifically, the study examined how product-related ethics directed at...

83 pages (32508 words) · Theses · 1 year ago
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