Marketing

Analysis Of Consumer Purchase Behaviour Towards Selected Beverages (Soft Drinks) Pepsi Brand In Port-Harcourt Metropolis Of Rivers State, Nigeria.:- Obaji ifeoma .j.

ABSTRACT

The study examines consumers’ purchase behaviour towards selected beverages (soft drinks) Pepsi brand in the metropolis of Port-Harcourt City, Rivers State.10 areas were selected for the...

30 pages (9409 words) · Projects · 15 days ago

Entrepreneurial Orientation and Performance of Small Medium Scale Enterprises in South East Geopolitical Zone, Nigeria :- Macaulay, Ijeoma J

ABSTRACT

The study examined the effect of entrepreneurial orientation on business performance of small and medium scale enterprises in South East, Nigeria. Specifically, the study ascertained the...

158 pages (39738 words) · Dissertations · 21 days ago

Influence of product innovation on customers purchase intention for beverage products in Abia State, Nigeria:- Okocha, Margaret O

 

ABSTRACT

The study examined the influence of product innovation on customers purchase intention for beverage products in Abia State, Nigeria. A study of Friesland Peak Choco and Cadbury hot...

95 pages (25254 words) · Theses · 23 days ago

Advertising Media and Marketing Performance of Confectionery Enterprise in Abia State:- Kalu, Okwun L

ABSTRACT

The study was designed to analyze advertising and marketing performance of confectionery enterprises in Abia State. Primary data were used for the study. Data collected were done by the...

123 pages (31590 words) · Theses · 24 days ago

Message Characteristic and Consumers’ Preferences for Selected Noodles in Umuahia South Local Government Area, Abia State:- Nwosu, Grace Erinma

ABSTRACT

 

This study examined how message characteristics affect consumers’ preferences for selected noodles in Umuahia South Local Government Area, Abia State. The specific objectives were to:...

81 pages (23935 words) · Theses · 28 days ago

International Market Entry Strategy and Export Performance of Quoted Agricultural Firms in Nigeria:- Benson, Anietie U

ABSTRACT

This study examines the effect of international marketing entry strategies using (exporting, franchising, joint venture and partnership) as dimensions and export performance (export sales...

165 pages (30399 words) · Dissertations · 1 month ago

The Influence Of Culture On Consumer Buying Behaviour (A Study Of Umuahia)

ABSTRACT

 The purpose of this study was to throw more light on the influence of culture on consumer buying behaviour. This study was conducted in Umuahia. This study has been divided into five...

103 pages (13568 words) · Projects · 7 months ago

The Impact Of Product Packaging On The Growth Of Companies. A Study Of Paterson Zochonis (PZ) PLC

that lack of creativity partly responsible for the low patronage being experience by the company in review. Recommendation were made on how best to package product which include designing packages...

93 pages (12909 words) · Projects · 7 months ago

Evaluation Of Challenges Of Marketing Petroleum Products In Abia State By Independent Oil Marketers (A Study Of Selected Outlets IN Umuahia)

ABSTRACT

The study is designed to Evaluate the Challenges of Marketing Petroleum Product in Abia State by Independent Oil Market ( a study ofselected outlets in Umuahia), the study was meant to...

96 pages (13944 words) · Projects · 7 months ago

The Effect Of Corporate Advertising On Commerical Banks A Study Of Skye Bank Umuahia Branch Abia State

ABSTRACT

 Customer satisfaction is the prime focus of business activities and marketing. In this view, the research involved an extensive investigation into the impact of corporate...

64 pages (9822 words) · Projects · 8 months ago

Risk And Risk Management Strategies In Pig Production In Abia State

ABSTRACT

In a study conducted in the pig production area of Abia State in determining the Risk and Risk management strategics in pig farming (using frequency distribution, importance indices) of...

61 pages (10535 words) · Projects · 9 months ago

Marketing Performance Of Deposit Money Banks In The Pre And Post Cashless Policy Periods In Nigeria (2004 – 2019)

ABSTRACT

Before the introduction of the cashless policy by the Central Bank of Nigeria in on1st January, 2012, the economy of Nigeria was heavily based on cash transactions with its problems. This...

140 pages (34760 words) · Dissertations · 10 months ago

Analysis Op Determinants Of Brand Preference For Cosmetics In Asia State, Nigeria

ABSTRACT

 This research focused on analyzing the determinants of brand preference for Cosmetics in Abia State of Nigeria. Factors examined are intrinsic and extrinsic factors which include Sex,...

95 pages (23511 words) · Theses · 10 months ago

Application Of Marketing Concept In The Insurance Industry. (A Case Study Of Igi Industrial & General Insurance)

                                                       ...

73 pages (11375 words) · Projects · 10 months ago

Physical Evidence Strategies And Consumer Patronage Of Filling Stations In Uyo Metropolis, Akwa Ibom State

ABSTRACT 

The study examined the influence of physical evidence strategies on consumer patronage of filling stations in Uyo Metropolis, Akwa Ibom State. Specifically, the study examine the...

105 pages (32580 words) · Theses · 10 months ago

Brand Equity And Marketing Performance Of Selected Cosmetics Firms In Lagos State, Nigeria

ABSTRACT

The main objective of this study was to examine the effect of brand equity on the marketing performance of selected cosmetics firms in Nigeria. The specific objectives were to; examine the...

80 pages (28411 words) · Dissertations · 10 months ago

Social Media Tools And Consumer Buying Behaviour Of Selected University Students In The South East Region Of Nigeria

ABSTRACT

The broad objective of the study was to examine the relationship between social media and consumer buying behaviour of selected university students in the South East Region of Nigeria. The...

102 pages (25983 words) · Theses · 11 months ago

Determinants Of Impulse Buying Behaviour Of Female Lecturers In South Eastern Nigeria

ABSTRACT

The study centered on the determinants of impulse buying behaviour among female lecturers in South Eastern, Nigeria. The broad objective of the study was to investigate those factors that...

83 pages (33237 words) · Dissertations · 11 months ago

Impact Of Petroleum Product Prices On Sale, Performance Of Companies In The Oil And Gas Sector In Nigeria

ABSTRACT

The aim of this study was to investigate the impact of petroleum product prices on sale performance of companies in the Nigerian oil and gas industry using the panel data framework. While...

16 pages (37788 words) · Dissertations · 11 months ago

Analysis Of Factors Affecting Export Performance Of Selected Non-Oil Product In Nigeria From 1980-2018

ABSTRACT

Export is an economy boaster. Analysis of factors affecting performance is aimed at understanding more fully the degree of effects and with a view to proffering solutions. In many...

18 pages (46579 words) · Dissertations · 1 year ago

Drivers Of Cubed Seasoning Consumption In Abia State Nigeria

ABSTRACT

The study focused on the drivers of cubed seasoning consumption in Abia State, Nigeria. The specific objectives were to; determine the influence of consumer income on the purchase of cubed...

88 pages (18324 words) · Theses · 1 year ago

Marketing Of Biofortified Cassava Products And Household Food Security In Abia State, Nigeria

ABSTRACT

The narrative of this study is centered on scaling up a nutritious food system by looking at demand and supply while marketing capabilities serve as a mediator. It is of interest to note...

1 page (47929 words) · Dissertations · 1 year ago

MKT 313 E-Marketing I

First Semester Examination 2018/2019

1 page (249 words) · Exam Question Papers · 1 year ago

MKT 313- E-Marketing/Business

First semester 2020/2021 Examination

1 page (204 words) · Exam Question Papers · 1 year ago

MKT121 B (Element of Marketing)

SECOND SEMESTER 2017/2018 ACADEMIC SESSION  

4 pages (1726 words) · Exam Question Papers · 1 year ago
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