ABSTRACT
Tourist satisfaction is assumed as one ofthe crucial elementsfor a superior advantage, distinctive image and market destinations successfully, as it influences the choice ofdestination,...
ABSTRACT
Social media marketing is the use ofsocial media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools,...
ABSTRACT
This study aimed at highlighten the "comparative analysis of consumer preference for different beer brands. The problem identified the variable that excerts the greatest influence on the...
ABSTRACT
The subject matter of tins research was chosen because of the importance of petroleum products to the Nigerian economy at large. Hence, the topic *Analysis of the marketing and...
ABSTRACT
The practice of marketing, presently, is no longer confined to profit-oriented organizations, but in the public sector where profitability is de-emphasized. This led the researcher to...
ABSTRACT
The study investigated the response ofcustomers to salespromotion ofselected commercial banks in Imo Slate, Nigeria. The specific objectiveswere to; ascertain the influence ofentry...
ABSTRACT
To ensure organizational stability in a high volatile region such as the Niger Delta requires a company to have a well-defined and designed corporate social responsibility policy....
ABSTRACT
This research was carried out to examine the evaluation of advertising as determinant customer's patronage in selected banks in umuahia, Abia state. The major objective of the study was to...
ABSTRACT
The purpose ofthe study was to find out the impact of advertising on the marketing of consumers goods and also was undertaken to investigate the impact of organizations with special...
ABSTRACT
This study analyzed the role of international business policies on the international business of Nigeria. This study is imperative because of the growing call for international partnership...
ABSTRACT
First bank Pic, a bank, knows that public support and goodwill as well as good corporate image are very important for business success which tends to be influenced by the public...
ABSTRACT
This study examined the Corporate Profitability Enhancement Based on E - Marketing rlatform. E — market space enlargement, marketing main-stream based product and elimination ofinternet...
ABSTRACT
Market segmentation is often a requirement for effective and efficient customer satisfaction in the philosophy and practice of marketing concept. Market segmentation has been...
Abstract
This study investigated the effects of promotional strategies on penetration of life insurance products in south- east Nigeria. Specifically, the study examined the influence of four...
ABSTRACT
The general objective of the study was to analyse the demographic factors that affect loan repayment among agribusiness operators in Abia state, Nigeria. The specific objectives are...
Abstract
This research work has been design for the study of the impact advertising on the marketing of detergent product a case study of elephant extra a product of the PZ industries Enugu....
ABSTRACT
In recent years, organizations and particularly business organizations have undergone rapid and significant change. Not least of those changes have been the range of influence and the...
ABSTRACT
The study set out to analyse the poultry input market performance in Abia state, Nigeria. The specific objectives were to, describe the socio- economic characteristics ofthe operators in...
ABSTRACT
The study was an extensive analysis of the problem and prospects of Agricultural products and marketing among rural farmers in Umuahia, Abia State. Specifically, the study investigated the...
ABSTRACT
Sales force constitutes one of the major sources of enhancing sales performance in the corporate organizations. It is based on this that the researcher seeks to analyze the effect of sales...
ABSTRACT
The study assessed the incidence of brand switching among customers of cosmetic products in Abia State. The Specific objectives of the study includes; to determine the effects of...
ABSTRACT
The study was on the investigation of store brand patronage using multinomial logit : The case of Olive Oils and Soft-drinks on the Abia Market. The specific objective of the study...
ABSTRACT
The study examined the determinants of marketing productivity among marketers of consumer goods in Abia State, Nigeria. Productivity of the marketers was measured in terms of their...
ABSTRACT
This research work was designed to examine the importance of trademarks in the marketing of consumer packaged goods and to know what branding is all about or entails. The problem...
ABSTRACT
This study investigates the marketing of health insurance policies with special focus on Umuahia South Local Government Area in Abia State. The study seeks to: determine current knowledge,...