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The study was on the investigation of store brand patronage using multinomial logit : The case of Olive Oils and Soft-drinks on the Abia Market. The specific objective of the study...
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The study examined the determinants of marketing productivity among marketers of consumer goods in Abia State, Nigeria. Productivity of the marketers was measured in terms of their...
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This research work was designed to examine the importance of trademarks in the marketing of consumer packaged goods and to know what branding is all about or entails. The problem...
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This study investigates the marketing of health insurance policies with special focus on Umuahia South Local Government Area in Abia State. The study seeks to: determine current knowledge,...
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This study aimed at analyzing consumer behaviour towards the purchase of counterfeit textile product in Abia state. The study focuses on the Does a socio-economic characteristic affects...
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The study examined the effect ofprivatization ofgovernment owned Transport Company on service delivery in Abia State, with specific purpose to investigate effect ofprivatization of...
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This study focused on the determinants of consumer behaviour towards multi-brand retail stores in Umuahia metropolis, Abia state, Nigeria. The study was carried out in Umuahia metropolis...
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This study was carried out to find out the effect of management of industrial liquid waste on environment in 7-Up Bottling company Pic Aba. Three study objectives were set, and three...
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The purpose of this research work is basically investigating the marketing strategies of food manufacturing companies. Having in mind the sole profit, but yielding strategies, which...
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The general objective ofthis study is to assess the determinants of efficiency among women in food crop marketing in Abia state, Nigeria. The specific objectives are to; describe the...
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This research work was designed for the study of “An effect of product planning strategies on the profitability of small-scale enterprises in Nigeria, using Abia State”. The research...
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The topic of the research is Analysis of Corporate Social Responsibility in Nigeria’s Telecommunication Sector (A case study of Globacom Nigeria Limited, Enugu). The researcher used...
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This study assessed the structure, conduct and performance of tomato market in Abia State, Nigeria. This study was articulated based on the believe that indigenous marketing systems,...
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The research work titled "The effect of bad network in marketing of agricultural product in Abia State: a case study of Umuahia North L.G.A., was undertaken basically as an academic...
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This Research work focused 011 the pricing strategies and marketing performance of MTN in
l /muahia, Ahia State. Pricing strategies is how a firm plans to xet to where ii waJl/s tow>
...
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The study examined the effect of online advertisement on consumer buying behaviour; using Konga Online Shop as a case study. The project was carried out in Ikwuano Local Government Area...
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Physical distribution and logistics management primarily focuses on making jroducts available to the buyers. It is on this background that the study investigate he evaluation of...
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The study was set out to analyse the determinants of food security among the cocoa producing households in Abia state, Nigeria. The specific objectives are: examine the socioeconomic...
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This study, ‘The Effect of Improving the efficiency of the Nigerian banks through the application of the marketing concept’, is aimed at determining the extent to which Nigerian community...
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The work uses the hypothesis. The hypothesis tested proved that assessment ofthe effect ofmarketing research is significant on new product development. This is to say that the inability of...
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Finance is an essential feature of every organization necessary for its growth and survival. Hence, people refer to it as "the lifeblood of every business" However, the effective...
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This study analyzed the role of international trade polices on the international trade of Nigeria. This study is imperative because of the growing call for international partnership and...
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l The critical examination of the effect of market segmentation and positioning in publishing firms has shown a mixed impact. Both positive and negative impacts/results were found out...
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Consumer decision for buying yam vanes among different consumers. One consumer might prefer white yam to yellow, water yam to other species. Several studies has produced little or no clear...
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This research studies the effect of product differentiation in Achieving Sustained Growth in a Competitive Marketing Environment. It's focused on the cosmetics industry using Starline...