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The study analyzed the determinants of market access to LPG use among urban households in Abia State, Nigeria. The objectives is to: Measure the effect of income on market access of LPG,...
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The study examined the effect of branding on performance of engine oil, in Aba. It specifically focused to examine the effect of branding product and to find out if branding assisted...
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The research work examined customer service efficiency among mobile telecommunication user in umuahia. Four mobile telecommunication companies were selected for the study using convenience...
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This research project examines the effective pricing strategy for new products a study of Nigerian Breweries. The population for this study consisted of members ofstaff of Nigerian...
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The project examined impact of road transportation mode on the marketing of consumer goods in Nigeria. Transportation is an integral part of any nations production, marketing system,...
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The study instigated the evaluation of public relations strategies in shell development company. To successfully carry out the research work, the research problems were stated and they were...
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Marketing determinants refer the variables that affect actions ol consumers in achieving the desired objectives of high sales turnover. It involves simulations of market wants and...
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The study analyzed the effect of price changes in the product life cycles of fast moving consumer goods, a study of selected products of Starline Nigeria Ltd, Aba, Abia State, Nigeria. The...
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This study is aimed at highlighting the effect ofjob satisfaction on employees performance: A study of Nigerian Breweries Pic, Aba. The problems identified showed that lack of motivation...
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Financial service marketing is one of the ways of enhancing customer satisfaction in the banking sector. It was in this background that the researcher investigated the effect of...
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This Researcher was designed to identify the effect ofmarket segmentation on firms’ performance (A Study of Global com Communication). Theoretically, the primary motive of a firm carrying...
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This study was on the analysis of constraints by smallholder farmers in the agribusiness value chain in Abia State, Nigeria. The specific objectives were to: (i) describe the...
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This project is a study of sales force motivation on some selected business establishment. In Umuahia metropolis of Abia State. The establishment selected for the study is as follow,...
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The study examined the effect of product packaging on consumer’s preference of Cadbury Nigeria products. It specifically examined the effect of package graphics (colour and artwork design)...
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Sales promotions have become one ofthe preferred methods ofmarketing communication. The purpose ofthis study is to establish the impact ofdifferent types ofmonetary and nonmonetary...
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Of all the marketing weapons, advertising has leading impacts on the viewer’s mind, as its exposure is much more effective Katke (2007): Marketing mix has four elements which are product,...
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The study focused on the effect ofprice on consumer patronage ofsoft drinks (A study of 7up bottling company Aba Abia State). The specific objectives are to ascertain the effect ofprice on...
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This study was carried out to analyze consumer satisfaction management as marketing performance dash board. A study ofAbia State shopping mall. A set ofstructural questionnaire was used as...
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This study examined the determinants of consumer purchase decision making for selected pharmaceutical products in Umuahia, Abia State. However, the specific objectives are; to: examine the...
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'his study is curried out to determine the effect ojservice marketing research on the performance
•fselected small scale enterprise in Abia State. The specific objectives are to: ascertain...
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The study investigated the response ofcustomers to sales promotion ofselected commercial banks in Imo State, Nigeria. The specific objectives were to; ascertain the influence ofentry...
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This research work is centered on Effect of Product Packaging on Consumer Patronage of Toothpaste in Ikwuano Local Government Area, Abia state, Nigeria. The specific objective of the...
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The major aim ofthis workwas to demonstrate the effect ofadvertising on the marketing performance of selected telecommunication firms in Abia State taking Airtel and 9MOBILE, Pic. as a...
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The study investigated on the effect of sales promotion on the marketing of consumer goods. The objective of this study is to ascertain the effect of sales promotion on marketing of...
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The research was designed to analyze the environmental factors and the performance ofsmall and medium enterprise, in Aba. Abia State. Size of 100 was used in tire course oftire study....