Marketing

The Impact Of Motivation Of Employees On Sales Performance (A Study Of Tonimas Nigeria Limited)

ABSTRACT

This study focused on the impact of motivation of employees on sales performance. The study was carried out in Osisioma L GA, Abia State using Tonimas Nigeria Limited, Osisioma .About 154...

99 pages (14251 words) · Projects / Dissertations · 3 days ago

Effects Of Small-Scale Business On Consumers Welfare In Arochukwu, Abia State

ABSTRACT

This research work was carried out with the aim of bringing out the impacts of Arochukwu Local Government Area of Ahia State in this research work anothers has been placed on the positive...

54 pages (7444 words) · Projects / Dissertations · 3 days ago

Marketing Of Communication Services Among Public Televisions In Nigeria (A Case Study Of NTA Channel 9 Calabar)

ABSTRACT

This research work is mainly on the marketing of communication services in 'Public Televisions in Nigeria with special emphasis to Nigeria television Authority ! Channel 9 Calabar. The...

66 pages (12082 words) · Projects / Dissertations · 3 days ago

The Role Of Product Innovation As An Effective Strategy In A Competitive Market (A Study Of Unilever Nigeria Plc, Aba)

ABSTRACT

 The topic of this study is the role of product innovation as an effective strategy in a competitive market. The source of the data were use are primary and secondary sources. Primary...

75 pages (11379 words) · Projects / Dissertations · 3 days ago

Impact Of Physical Distribution On Customer Satisfaction: Study Of Seven-Up Bottling Company Aba, Abia State.

ABSTRACT

 This study is a research work on the Impact of Physical Distribution in Customer satisfaction. It is aimed at understanding how physical distribution contributes to customer...

60 pages (13307 words) · Projects / Dissertations · 3 days ago

Effect Of Packaging On Consumer Preference For Noodles In Umuahia, Abia State

ABSTRACT

The study investigated the effect of packaging on consumer preference for noodles in Umuahia. The objectives of the study are; to examine the effect of packaging name on consumer...

65 pages (12366 words) · Projects / Dissertations · 3 days ago

Effects Of Advertising Media On Customers Patronage Of Banking Services In Abia State, Nigeria (A Study Of First City Mounment Bank Plc)

ABSTRACT

The continuous reliance on advertising by financial institutions, suggests an appreciable level of trust as a communication tool. Advertising media which uses electronic energy to transmit...

64 pages (11677 words) · Projects / Dissertations · 3 days ago

Impact Of Corporate Social Responsibility On Organizational Image A Study Of Access Bank Plc

ABSTRACT

The study examined the impact of corporate social responsibility on organizational image in Access Bank Aba, Ahia State. In addition to other objectives, the study focused on determines...

84 pages (12904 words) · Projects / Dissertations · 3 days ago

Cardinal Issues In Product Package Research And Their Impact On Consumer Loyalty ( A Study Of Nigeria Breweries Plc)

ABSTRACT

The general objective of this study is to determine the effect of product packaging of selected companies in the food and beverage industry in Nigeria. On this objective, a survey method...

41 pages (6388 words) · Projects / Dissertations · 3 days ago

Effect Of Customer Relationship Marketing On The Practice Of Abc Transport Plc, Enugu State In Nigeria

ABSTRACT

 This research work titled the Effect of Customer Relationship in Marketing on the Practice of ABC Transport Pie, Enugu State in Nigeria (A study of ABC Transport Limited Enugu) was...

80 pages (8828 words) · Projects / Dissertations · 4 days ago

Effect Of Road Transportation On The Marketing Of Agricultural Product In Abia State, Nigeria

ABSTRACT

 Road transport plays an important role in agricultural development. This is because it is the major means of transporting agricultural produce from the farms to the markets as well...

51 pages (7159 words) · Projects / Dissertations · 4 days ago

Effect Of Service Delivery On The Performance Of Selected Banks In Umuahia, Abia State (A Study Of Guarantee Trust Bank Plc And Eco-Bank)

ABSTRACT

The study was on effect of service delivery on the performance of selected banks in Umuahia (a study of guaranty trust bank Pie. and Eco-bank}. The objectives of the study were (1) to...

82 pages (15906 words) · Projects / Dissertations · 7 days ago

Effect Of Sales Promotion On The Performance Of Champion Brewery Uyo, Akwa Ibom State, Nigeria

ABSTRACT

The study investigated on the effect of sales promotion on the performance of Champion brewery. The objective of the study are to ascertain the effect of sales promotion on shareholders...

72 pages (11536 words) · Projects / Dissertations · 7 days ago

Advertising And Consumer Purchase Behaviour Of Locally Made Footwears In Port-Harcourt, Rivers State

ABSTRACT

The study is on advertising and consumer purchase behavior on locally made foot wears. The objective of the study is to examine the relationship between advertising and consumer behavior...

76 pages (10653 words) · Projects / Dissertations · 7 days ago

Effect Of Sales Force Motivational Techniques On Sales Force Performance In A Manufacturing Company (A Study Of Pz Industry Plc)

ABSTRACT

This research work the effects of sales force motivation techniques on sales force performance in the manufacturing company. A study of PZ Nigeria PLC. The objective of the company is to...

68 pages (10909 words) · Projects / Dissertations · 7 days ago

Customer Relationship Marketing And Customer Loyalty In Diamond And First Bank Plc South East Nigeria

ABSTRACT

The study examined the effect of customer relationship marketing on customer loyalty in Diamond and First Banks domiciled in South East Nigeria. The objectives of the study were to...

67 pages (13586 words) · Thesis · 10 days ago

Effect Of Promotion On Customer Patronage Of Selected Electronic Products In Abia State, Nigeria

ABSTRACT

This study examined the “Effect of promotion on customer patronage of selected electronics product among households in Abia State”.The possibilities of the dealers/distributors of...

16 pages (22055 words) · Thesis · 10 days ago

Packaging In Product Concept Development And Positioning: A Study Of Selected Firms In The Food And Beverage Industry In Nigeria

ABSTRACT

This study examined the role of packaging in product concept development and product positioning in the Food and Beverage industry in Nigeria. It explicitly assessed the effect of package...

14 pages (20004 words) · Thesis · 11 days ago

Effects Of Service Quality On Customer Satisfaction (A Study Of First Bank And Access Bank Plc) In Umuahia Metropolis Abia State, Nigeria

ABSTRACT

This research work concentrated on the effect of service quality on customer satisfaction in first bank and access bank plc, Nigeria. The study examined the effects of service...

87 pages (23181 words) · Thesis · 11 days ago

Export Positioning Strategies And Marketing Performance Of Selected Agro-Allied Firms In South – South, Nigeria

ABSTRACT

This study examined the influence of export positioning strategies on marketing performance of agro-allied firms in South-South, Nigeria. The study also examined the moderating influence...

36 pages (67092 words) · Thesis · 11 days ago

Logistics Management Practices And Marketing Performance Of Rice Distributors In Abia State, Nigeria

 

ABSTRACT

The rice industry in Abia state is growing exponentially, it is yet to fully maximize it potentials in terms of logistics management practices (warehousing, storage facilities,...

14 pages (17166 words) · Thesis · 11 days ago

Effect Of Relationship Marketing On Customers’ Retention In Nigeria Bottling Company, Owerri, Imo State, Nigeria

ABSTRACT

 

The purpose of this study was to investigate the effect of relationship marketing on customers’ retention in Nigeria Bottlling Company, Owerri. In a bid to achieve this, the...

68 pages (14413 words) · Thesis · 11 days ago

Effects Of Promotional Strategies On Penetration Of Life Insurance Products In South East, Nigeria

Abstract

This study investigated the effects of promotional strategies on penetration of life insurance products in south- east Nigeria. Specifically, the study examined the influence of four...

171 pages (45385 words) · Thesis · 11 days ago

Service Brand Communications And Consumer Responses In The Telecommunications Industry In The South-South Geopolitical Zone Of Nigeria

ABSTRACT

The main thrust of this study was to examine the effect of service brand communications on consumer responses in the telecommunications industry in the South-South Geopolitical Zone of...

163 pages (38640 words) · Thesis · 11 days ago

Impact Of Segmentation On Consumer Sa Tis Faction In The Soft Drinks Industry (A Study Of 7up Bottling Company Plc)

ABSTRACT

Segmentation has become part of the policies companies employ in order to attain set objectives of the company. The study looks at the impact of segmentation on consumer satisfaction in the...

87 pages (13116 words) · Projects / Dissertations · 17 days ago
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