The impact of sales promotion on sales volume of a company
Sales promotion
plays an important role everywhere in today’s business environment. Many
dwindling business are revived by sales promotional activities. This work
investigates the effect of sales promotion on marketing performance. The
research specifically measures the effect of gift offer, price packs, contest offer,
sweepstakes on customers’ level of patronage and purchase behavior. A
structured questionnaire was used in collecting data and was analyzed using
descriptive statistics and multiple regression analysis. The result shows that
there is a positive and significant relationship between sales promotional
tools and consumer purchase behaviour. This research would help managers to
understand the impact of sales promotion on sales volume of a company and how
sales promotion can help to achieve a promotional objective.
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19182, 1 (2020). The impact of sales promotion on sales volume of a company. Repository.mouau.edu.ng: Retrieved Oct 18, 2024, from https://repository.mouau.edu.ng/work/view/the-impact-of-sales-promotion-on-sales-volume-of-a-company
19182, 19182. "The impact of sales promotion on sales volume of a company" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 30 Apr. 2020, https://repository.mouau.edu.ng/work/view/the-impact-of-sales-promotion-on-sales-volume-of-a-company. Accessed 18 Oct. 2024.
19182, 19182. "The impact of sales promotion on sales volume of a company". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 30 Apr. 2020. Web. 18 Oct. 2024. < https://repository.mouau.edu.ng/work/view/the-impact-of-sales-promotion-on-sales-volume-of-a-company >.
19182, 19182. "The impact of sales promotion on sales volume of a company" Repository.mouau.edu.ng (2020). Accessed 18 Oct. 2024. https://repository.mouau.edu.ng/work/view/the-impact-of-sales-promotion-on-sales-volume-of-a-company