ABSTRACT

This study evaluates the logistics challenges of manufacturers of consumer goods (A study of 7up bottling company plc Aba). The main  objective of this study is to determine the logistics challenges being faced by the manufacturers of consumer goods, while the specific objectives includes to find out whether the customers are satisfied with the customer service delivered by  7up company, to ascertain the effect of logistics on quality service delivery and also, to determine the ways of improving logistics performance in 7up company. The population of this study was made up of the company’s staff and 90 respondents were selected randomly as the sample size for the study. Primary and secondary data were collected to aid this research and the data were analyzed based on information derived from the returned questionnaire used for the study which amounted to 65copies out of the 90copies that was distributed. The researcher adopted survey design and from the findings, the researcher recommended that 7up bottling company should as a matter of urgency, convert all customer’s complaint into useful tool for customer delight and design a process whereby the firm’s product delivery system can be monitored/controlled for efficient customer satisfaction.

                                                TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION

1.1       BACKGROUND OF THE STUDY-----------------------------------------------1-3

1.2       STATEMENT OF THE PROBLEM-----------------------------------------------3

1.3       OBJECTIVES OF THE STUDY----------------------------------------------------4

1.4       RESEARCH QUESTIONS------------------------------------------------------------4

1.5       RESEARCH HYPOTHESIS----------------------------------------------------------5

1.6       SIGNIFICANCE OF THE STUDY-------------------------------------------------5

1.7       SCOPE OF THE STUDY--------------------------------------------------------------6

1.8       LIMITATIONS OF THE STUDY---------------------------------------------------6

CHAPTER TWO: REVIEW OF RELATED LITERATURE

2.1       BRIEF OVERVIEW OF THE INDUSTRIAL SETTING OF 7UP BOTTLING COMPANY-------------------------------------------------------------------------------7

2.2       BRIEF PROFILE OF 7UP BOTTLING COMPANY AND ITS PHYSICAL DISTRIBUTION SYSTEM-----------------------------------------------------------8-9

2.3       NATURE OF PHYSICAL DISTRIBUTION-----------------------------------9-13

2.3.1    GOALS OF PHYSICAL DISTRIBUTION AND LOGISTICS----------13-14

2.3.2    IMPORTANCE OF DISTRIBUTION AND LOGISTICS---------------14-15

2.4       ELEMENTS OF PHYSICAL DISTRUBUTION-----------------------------15

2.4.1    TRANSPORTATION---------------------------------------------------------------16-17

2.4.2    WAREHOUSING--------------------------------------------------------------------18-20

2.4.3    INVENTORY MANAGEMENT AND CONTROL--------------------------22

CHAPTER THREE: RESEARCH METHODOLOGY

3.1       RESEARCH DESIGN------------------------------------------------------------------22

3.2       AREA OF THE STUDY----------------------------------------------------------------22

3.3       POPULATION OF THE STUDY----------------------------------------------------22

3.4       DETERMINATION OF SAMPLE SIZE---------------------------------------22-23

3.5       SOURCES OF DATA COLLECTION---------------------------------------------23

3.5.1    PRIMARY SOURCES------------------------------------------------------------------23

3.5.2   SECONDARY SOURCES--------------------------------------------------------------24

3.6       INSTRUMENT FOR DATA PRESENTATION--------------------------------24

3.7       VALIDITY AND RELIABILITY OF INSTRUMENT------------------------24

3.8       METHOD OF DATA PRESENTATION AND ANALYSIS-----------------25

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1       DATA PRESENTATION--------------------------------------------------------------26-33

4.2       TEST HYPOTHESIS-------------------------------------------------------------------33-38

CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS

5.1       SUMMARY OF FINDINGS----------------------------------------------------------39-40

5.2       CONCLUSION----------------------------------------------------------------------------40

5.3       RECOMMENDATIONS-------------------------------------------------------------40-41