IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN THE MARKETING OF AGRICULTURAL PRODUCTS IN OBOWO L.G.A, IMO STATE

EMERENINI BLESSING CHIOMA MOUAU/11/19705 | 69 pages (11703 words) | Projects

ABSTRACT

Physical distribution channels have created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Obowo local government area. The main objective of the study is to find how best to market agricultural products in the area. Primary and secondary data were collected through the use of questionnaire and documented materials respectively. The population of the study was 200 while the sample size was 133.Chi-square test statistics was used to test the hypotheses. Among the findings of the study; ineffective and high cost of transportation, lack of storage and basic infrastructure, delay in the distribution process hindered the marketing of agricultural products in the area. The researcher thus recommended the provision of basic infrastructure like accessible road, storage facilities and improved transport system among others to assist in improving the marketing of agricultural products in the area.                


TABLE OF CONTENT

Title page                                                                                                                  i 

Declaration                                                                                                               ii

Certification                                                                                                             iii

Dedication                                                                                                                iv

Acknowledgement                                                                                                    v

Table of content                                                                                                        vi

List of table                                                                                                              vii

Abstract                                                                                                                  viii


CHAPTER ONE: INTRODUCTION  

1.1 Background of the study 1-2    

1.2 Statement of the problem 3

1.3 Objectives of the study    4

1.4 Research Question           5

1.5 Research Hypotheses           5

1.6 Significance of the study           6

1.7 Scope of the study           6

1.8 Limitation of the study           7

                                                              

 SECTION TWO: REVIEW OF RELATED LITERATURE

2.1     Conceptual Framework                                                                        8-10

2.2     Review of related literature                                                                    11

2.2.1 Effect of lack of physical distribution facilities on agricultural products.11-12                                                                                                                         

2.2.2   How Delay in the Distribution Process Affects Distribution of Agricultural Products.                                                                           

2.2.3   How Poor Road Transportation System Affects Distribution of Agricultural Products.                                                         

2.2.4   Nature and Importance of Physical Distribution.                                16-17

2.2.5   Distribution Channel for consumer products.                                        18

2.2.6   Distribution of agricultural products in Nigeria.                                    19

2.2.7   Impact of Channel of Distribution on Agricultural Products.             20-25

2.2.8   Relevance of Agricultural Marketing in Nigeria.                             26-27

2.2.9   Factors  affecting agricultural marketing in Nigeria                            28-31

2.2.10   Addressing problems that relates to agricultural marketing          32-34


CHAPTER THREE: RESEARCH METHODOLOGY

3.1     Research Design                                                                                                       35

3.2     Area of Study                                                                                                            35

3.3     Method of Data Collection                                                                                     36

3.3.1  Primary Data                                                                                                            36 

3.3.2  Secondary Data                                                                                                        36

3.4      Population of the study                                                                                         36 

3.5      Sample Size Determination                                                                             36-37

3.6      Validity of the Study                                                                                               37 

3.7      Reliability of the Study                                                                                           37

3.8      Method of Data Analysis                                                                                       38


CHAPTER FOUR: DATA PRESENTATION, ANALYSIS AND DISCUSSION ON FIND

4.1      Data Presentation                                                                                             39-44

4.2      Test of Hypotheses                                                                                           45-47

4.3       Discussion of Finding                                                                                             48 

CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION

5.1      Summary of Findings                                                                                              49

5.2      Conclusion                                                                                                                50

5.3      Recommendation                                                                                             50-51

            Bibliography                                                                                                      52-54

             Appendix II


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APA

EMERENINI, M (2020). IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN THE MARKETING OF AGRICULTURAL PRODUCTS IN OBOWO L.G.A, IMO STATE. Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/impact-of-physical-distribution-channels-in-the-marketing-of-agricultural-products-in-obowo-l-g-a-imo-state

MLA 8th

MOUAU/11/19705, EMERENINI. "IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN THE MARKETING OF AGRICULTURAL PRODUCTS IN OBOWO L.G.A, IMO STATE" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 04 May. 2020, https://repository.mouau.edu.ng/work/view/impact-of-physical-distribution-channels-in-the-marketing-of-agricultural-products-in-obowo-l-g-a-imo-state. Accessed 23 Dec. 2024.

MLA7

MOUAU/11/19705, EMERENINI. "IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN THE MARKETING OF AGRICULTURAL PRODUCTS IN OBOWO L.G.A, IMO STATE". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 04 May. 2020. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/impact-of-physical-distribution-channels-in-the-marketing-of-agricultural-products-in-obowo-l-g-a-imo-state >.

Chicago

MOUAU/11/19705, EMERENINI. "IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN THE MARKETING OF AGRICULTURAL PRODUCTS IN OBOWO L.G.A, IMO STATE" Repository.mouau.edu.ng (2020). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/impact-of-physical-distribution-channels-in-the-marketing-of-agricultural-products-in-obowo-l-g-a-imo-state

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