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This project work is done to know the effects of corporate Social responsibilities on profit performance by PZ and Unilever Nigeria Plc and how the provision of these social...
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The main purpose of this study is to analyze the pricing strategy and its effect on sales performance in Abia State, with special emphasis on resin product made by Chemlap Nigeria Limited....
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This research, on causes of product failure in Nigerian market: A study of Gulder max is a very crucial study for the Nigerian Breweries Plc. To solve the research problem both primary and...
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Customer satisfaction and profitable business practices has become a prime focus in the domain multinational. Firms and small scale enterprises. This motivated the researcher to carry out...
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Product innovation has contributed immensely in the performance of many corporate organizations in Nigeria. It is based on this that the study was designed to investigate the effect...
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This research work examined The Effect of Branding on Consumer Patronage of Toilet Soaps. The problem addressed in this research is sales decline which is encountered by manufacturing...
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This work looks into the effects of products branding in consumer preference on cosmetics industry. The objective of the study is to know what products branding. Its importance to the...
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This study focused on the determinants of purchasing behavior and consumption pattern of toiletries among household in River state. One of the major objectives of the study among others was...
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The study examined Customer Relationship Marketing and Marketing Performance of Supermarkets in Port Harcourt. The purpose of this research work is to examine the ...
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The study is the marketing and the development of laundry and dry cleaning industry, a case study of selected firms. The specific objectives include to determine level of customer...
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The study analyzed the socio-economic determinant of consumer choice on foreign made leather among household in urban areas of Abia state, Nigeria. Four (4) research questions...
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The main objectives of the study analysed the costs and returns of beef marketing in Umuahia metropolis of Abia state, Nigeria. Specifically, the study examined the socio-economic...
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This research “Implication of Customer Service on Customer Loyalty” A study of First Bank Plc, Umuahia. The general objective of the study was to determine the Implication of Customer...
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The study investigated on the Effect of Promotional Strategy on the Consumer Purchasing Decision Making Process in the Soft Drinks Industry. The objectives of the study are to examine the...
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The study evaluated poultry and poultry product marketing chain in Abia state, Nigeria. A major objective of this study among others is to analyze the factors affecting poultry product...
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The study analyzed the effect of promotion mix strategy on the performance of Mobile telecommunication network Umuahia Abia State. The specific objectives were as follows: to determine the...
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The study analyzed the consumer willingness to purchase sensodyne toothpaste product in Aba metropolis of Abia State, Nigeria. Four (4) research question were formulated to guide the study....
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The study focus on the Constraints of Performance Evaluation and Control of Sales force in Nigeria (a case study of Dana Pharmaceutical Private Ltd Company). Sales force refers to group of...
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Sales promotion is a promotional mix element or incentive used by an organization in communicating to the target audience, it is used to communicate both factual and persuasive message to...
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This study analyzed the effects of socio-economic characteristics of advertising on the selection of GSM service provider in Abia State, Nigeria. The population of the study will adopt a...
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This work examines the electronic marketing and business performance in selected retail outlets in Port Harcourt.
The purpose of the study is to examine the relationship between electronic...
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This study focuses on the effects of advertising on consumer brand preference for beverages in Abia state. A purposive and random technique was adopted for the study....
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Analysis of Marketing Research, Planning and Control for Company Growth in a Competitive Economy. In this research process a probability sampling plan was adopted to get the sample...
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Business organizations operate in an environment characterized with competition and change. This research therefore, is the study of the effect of marketing planning and control on a...