ABSTRACT
The study examined the effect of quality service delivery in enhancing customers’ satisfaction among MTN users in Abia State. The objective of the study was to evaluate the effect of...
ABSTRACT
The study examined the effect of branding on consumer patronage in the beer market: a study of Nigeria breweries, Enugu State The objectives of the study to determine the impact of...
ABSTRACT
This study focused on the Effect of Marketing Concept on Customer Satisfaction in Nigeria Financial Institution, A study of Diamond bank Nigeria Ltd. High Profiteering and target-based...
ABSTRACT
This study is centered on the place of marketing in financial intermediation. Marketing plays an important role in the mobilization of financial resources for long and short term investment...
ABSTRACT
This study critically analyzed the relationship marketing and its effect on the performance of the leather based manufacturing enterprise in Abia State, Nigeria. The study has five specific...
ABSTRACT
The study examines the effect of sales promotion on consumer purchase behaviour (a study of Nigerian Bottling Company, Aba-Abia State). However, the general objective of this study is to...
ABSTRACT
Consumers are regarded as king who have the power to determine the success or otherwise of a product The major problem is whether the consumer is still exercising the power or not. The...
ABSTRACT
This research work was carried out as a result of researcher’s desire to research the impact of packaging on product patronage in consumer goods market. The work examined two populations...
ABSTRACT
This research on the role of electronic media in the promotion of new product in the Telecommunications market: A study of selected MTN product is a very important study for the...
ABSTRACT
This research work investigated packaging as a tool for competitive marketing: A Comparative Study of selected Nigerian and foreign consumer product (A case study of Uniliver Nigerian Plc...
ABSTRACT
Nigeria marketing managers do not need more information but better information in providing superior value and satisfying consumers. Marketing research could be conceived as the planned...
ABSTRACT
The study set out to explore the effect of promotional mix on marketing performance of manufacturing firms in Nigeria (a case of PZ Cussons Plc). The problem stems from the consistent...
ABSTRACT
This project is written to ascertain and evaluate the efficacy of marketing research in the development of the new product. The project encompasses a brief account of the search area as...
ABSTRACT
The aim of this research project was to appraise the effects of sales promotion on customer patronage telecommunication services. This was done under the following specific objectives:...
ABSTRACT
This study was carried out to ascertain product disposition alternatives in a distressed economy- Nigeria in focus. The specific objectives included to: determine the effect of keeping an...
ABSTRACT
This study examined the Corporate Profitability Enhancement Based on E - Marketing Platform. E – market space enlargement, marketing main-stream based product and elimination of internet...
ABSTRACT
The study examined the effect of packaging on consumer patronage of Saclux Paint Nigeria Limited Umuahia, Abia State. The specific objectives are to determine the influence of colour as a...
ABSTRACT
The study was carried out to examine the comparative analysis of consumer perception of advertised and non-advertised brands in Abia State, Nigeria. The objectives of the study were to...
Background of Study
Consumer protection is more and more becoming a topical issue in the country. Consumers in Nigeria are constantly abused and have permanently remained unresponsive to various...
ABSTRACT
Road Transportation was viewed by the researcher as a sine qua non in the economy whether developed or developing. Road transportation is seen as the engine of an economy. It links...
TABLE OF CONTENTS
Title page i
Declaration
Certification
Dedication iv
Acknowledgement v
Table of content vi
List of Tables vii
Abstract vii
CHAPTER ONE
Introduction
1.1 Background Of The Study 1
1.2 Brief...
ABSTRACT
The study examined the determinants of performance (profitability) an the bakery industries in Aba Metropolis of Abia State, Nigeria primary data were collected from 108 randomly selected...
ABSTRACT
The study, relevance of pricing decision on achieving retail market growth in Owerri metropols Imo state, Nigeria. the research seeks to investigate the extent of relationship between...
ABSTRACT
This study was envisaged to assess the determinants of marketing efficiency among restaurant operators in Abia State, Nigeria. With the objectives to analyse the socio-economic profile of...