ABSTRACT

The study focuses on the effect of product innovation on the performance of selected Small Scale Enterprises in Aba, Abia State. The main objective of the study is to examine the effect of product innovation on the performance of selected Small Scale enterprises. Review of related literature was carried out in chapter two of the study. In chapter three, a qualitative measure was used in data collections; different analytical tools were employed in analyzing the data such as; Pearson Product Moment Correlation, and Multiple regression. After the results were produced, it was discovered that some factors such as price, change in product’s colors, restructuring and introduction of new products were significantly different in the performance of a Small Scale enterprise.

CHAPTER ONE: INTRODUCTION 

1.1 Background to the Study 1

1.2 Statement of the Problem 2

1.3 Objective of the Study 3

1.4 Research Questions 3

1.5 Research Hypothesis 3

1.6 Significance of the Study 4

1.7 Scope of the Study 4

1.8 Limitation of the Study 5

CHAPTER TWO: REVIEW OF RELATED LITERATURE

2.1 Conceptual Framework 6

2.1.1 Innovation 6

2.1.2 Product Innovation 8

2.2 Theoretical Framework 10

2.2.1  Product Innovation Supporting Theories 14

2.2.2 Dynamic Capability Innovation Theory 14

2.3 Empirical Framework 15

CHAPTER THREE: RESEARCH METHODOLOGY 

3.1 Research Design 17

3.2 Area of Study 17

3.3 Sample Size and Sampling Procedure 17

3.4 Method of Data Collection 19

3.5 Method of Data Analysis 19

3.6 Model Specification 19

3.7 Validity 20

3.8 Reliability 20

CHAPTER FOUR:

PRESENTATION OF DATA AND ANALYSIS 21

CHAPTER FIVE:

SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

5.1 Summary of Findings 32

5.2 Conclusion 33

5.3 Recommendation 33

References 35

Appendix 1 39