ABSTRACT
This research work focuses on effect of market segmentation in enhancing the market performance of an organization – A study of Cadbury Plc Nigeria. It address the problem of...
ABSTRACT
The objective of the study is to investigate the determinants of customer satisfaction and loyalty among telecom users in Abia state. Primary data was obtained through a questionnaire. 220...
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Product pricing has attracted the interest of scholars and managers in recent times. It is based on this that the research investigated the effect of pricing strategies on the...
ABSTRACTS
The research work is aimed at examining the effects of subsidy removal on road transport fare in umuahia. The objective includes, To examine the effects of subsidy removal on cost of...
Abstract
The study examined the effect of market segment6ation on the sales turnover of made in Nigeria goods in Abia State. The objective of the study were to determine socio-economic...
1.1 Background of the Study
Over a century ago, the American marketing association (AMA), an international professional association in marketing discipline tries to standardize marketing as “the...
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This research work was undertaken to assess the effects of advertising on changing consumer behavior. One of the specific objectives among others was to analyze the effect of advertising on...
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The study is on the impact of sales promotion on organization effectiveness in Nigeria manufacturing industry a study of NESTLE Nigeria Plc. The specific objectives of this study are to;...
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The study was on the consumer’s perception and preference on locally made ladies leather bags in Abia State. A multistage random sampling technique was used in selecting 80 consumers/users...
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This study assesses the evaluation of consumer attitudes towards Nigerian and foreign made food supplement in the food supplement market, a case study of Enugu metropolis. Three hundred and...
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Today’s widespread markets make advertising an important part of business, and now businesses have realized the tremendous potential of this form of promotion. It was a result of this that...
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Marketing is a concept adopted by most business organization to increase the quality and efficiency of the service they render to their target market. It upholds the principle of profit...
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The reserch is aimed at evaluating the rate of acceptance and its adoption in Nigeria especially in the rural area. The study look into the relationship between e – marketing components, e...
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The basic objective was to empirically evaluate marketing concept and the impact on the profitability of selected financial firms in Aba, Abia state. The study made use of primary data...
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Promotions are very significant elements of marketing activities. All over the world, the large multinational corporations to medium and even small firms recognize that there is no best...
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This research work was carried out on “ Appraisal of Product Performance in the Brewery Industry”. The scope of the study is within Enugu State Metropolis. This project will be carried out...
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This research work is aimed at an analysis of consumers’ attitude towards made in Nigeria furniture. It also delved into importance of country of origin, social class on purchase decision...
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This project is focused on the role of advertising in supermarket business performance in Umuahia metropolis with special reference to Capital supermarket The topic was necessitated by the...
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The study examines the impact of marketing on the sales of agricultural produce (rice) in Enugu metropolis. The research measures the profit and profitability ratio of rice, identify types...
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This study titled influence of cooperate social responsibility on brand preference in the telecommunication industry- Case of MTN Nigeria, set out to determine if MTN' s corporate social...
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This research work examined the packaging influence on consumer purchase of automobile oil brands in Aba Metropolis. Data were collected from both primary and secondary sources and were...
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The unfavourable economic environment of Nigeria has brought about devastating effect on consumers of manufactured products with heavy consequences on producers of consumers products....
1.1 Background of the Study
The history of mobile telecommunication dates back to 1886, when Adegboyega (2008), noted that a cable connection was established between Lagos and London,...
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Poultry business is lucrative and economically vibrant. This study ascertained the effects of diversification strategy on marketing performance of poultry enterprises in Abia State,...
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Advertising is a prominent feature of modern business operations. One could encounter advertising messages, while watching TV, reading magazines, listening to the radio, surfing the...