Advertising is as old as civilization and has been used as the means of communication to buy and sell the goods and services to the society. Advertising is an important tool of promotion that can...
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This research on consumer brand preference and the purchase of beverage, the study of Milo is a very crucial study for the consumer's in Umuahia north in Abia State. The general objective...
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This study attempted to examine the determinants of satisfaction and loyalty of these products (bread biscuits and snacks). The main objective of this study is to investigate the...
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This work tries to analyze the effect of marketing on tourism development in Abia State with particular interest in selected tourism potentials in the State. The objectives of this...
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The basic concern of conducting this project work was to examine the application of public relations for corporate growth in Nigeria bottling company 9th mile Enugu. Data was collected from...
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This study analyzed energy consumption expenditure and consumers adoption of energy saving bulbs.the study examined the socio- economic factors that influence energy consumption...
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The aim of embarking on this study was to provide a well detailed account on the Influence of Advertisement on Consumer Behavior of Ovaltine beverage using Umuahia Metropolis as the case...
INTRODUCTION
Marketing communication which is the focus of the study is the information flow between the sellers and potential buyers in the channels of influence, attitudes and behaviours in the...
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Physical distribution channels have created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance...
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A market focused organization first determines the potential customer’s desire, and then builds the products or services. Marketing theory and practice are justified in the belief...
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This research work investigates strategic marketing as an instrument to enhance organizational performance. Organization has been noted for its strategic marketing, but the effort has not...
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The study examined the significant effect of storage technique on post harvest loss. The research measured the factor that influenced post-harvest lost and effect of different storage...
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Internet is the primary component of digital media. It helps in creating the connection between the computers which helps in the information processes. Due to the growth in internet the way...
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This Research work focused on effect of pricing strategies and marketing performance of GLO in Umuahia, Abia State. Pricing strategies is how a firm plans to get to where it want to go...
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The main focus of this work has been an x-ray on the use of public relations strategies to fight the scourge HIV/AIDS in Abia state. A study of ABSACA. The work shows the need of public...
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This study was focused on marketing research as a tool for increased profitability in soft drink industry, a case study of Nigerian bottling company plc Owerri. The main objective of any...
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This study evaluates the logistics challenges of manufacturers of consumer goods (A study of 7up bottling company plc Aba). The main objective of this study is to determine the...
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This study focused on the impact of information and communication as a strategy for enhancing organizational The study was to specifically, to examine if effective information and...
Sales promotion plays an important role everywhere in today’s business environment. Many dwindling business are revived by sales promotional activities. This work investigates the...
1.0 Background of the study
The customer is the main focus of any successful business (Rosemond and Gloria, 2001). Business success depends on a firm’s understanding and meeting customer’s needs and...
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The study was designed to examine the effect of sales promotion on market performance in PZ Cussons Nigeria Plc Aba, specifically the personal characteristics of the respondent were...
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Tourist satisfaction is assumed as one of the crucial elements for a superior advantage, dis-tinctive image and market destinations successfully, as it influences the choice of destination,...
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This research work focuses on effect of market segmentation in enhancing the market performance of an organization – A study of Cadbury Plc Nigeria. It address the problem of...
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The objective of the study is to investigate the determinants of customer satisfaction and loyalty among telecom users in Abia state. Primary data was obtained through a questionnaire. 220...
ABSTRAT
Product pricing has attracted the interest of scholars and managers in recent times. It is based on this that the research investigated the effect of pricing strategies on the...