ABSTRACT

This research work is talking about the influence of packaging on the purchase of cosmetic product in Aba metropolis. We try to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of cosmetic packaging and how it influence consumer to buy more. This work covers five chapters, chapter one deals with the introduction, background of the study, statement of problem, objectives of the study, research question, statement of hypotheses, delimitation, limitation, the importance of the study etc. chapter two originated with a literature review which talks about various approaches to the definition of packaging, the role of packaging in marketing, an overview of packaging, global trend inn packaging, packaging of cosmetic etc. chapter three deals with the research design, area of study, population of study, determination of sample size, sample technique, method of collecting data, source of data, analysis of data etc. chapter four explained the presentation, interpretation and analysis of data while chapter five is all about summary of findings, conclusion and recommendation and bibliography.

TABLE OF CONTENTS

Title page i

Declaration ii

Certification iii

Dedication iv

Acknowledgments v

Table of contents vi

List of Tables ix

Abstract xi

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study 1

1.2 Statement of the Problem 2

 1.3 Objective of the Study 3

1.4 Research Question 3

1.5 Hypothesis of the Study 4

1.6 Significance of the Study 4

1.7 Scope of the Study 5

1.8 Limitation of the Study 5

1.9 Definition of Terms 6

CHAPTER TWO

REVIEW OF RELATED LITERATURE

2.1 Definition and meaning of packaging 7

2.2. The Role of Packaging in Marketing 12

2.3 An Overview of Packaging 14

2.4 Consideration in Packaging Designs 15

2.5 Global Trends in Packaging 18

2.6 Packaging of Cosmetics 19

2.6.1 Prestige Makes Glass 21

2.6.2 Large side imply value 21

2.6.3 The Decoration’s The Things 22

2.6.4 Metal in Beauty 23

2.7 Summary of Literature Review 24 

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 Research Design 26

3.2 Area of Study (i.e Location of the Study) 26

3.3 Population of the Study 27

3.4 Determination of Sample Size 27 

3.4 Sample Technique 28

3.5 Method of Data Collection 28

3.6 Source of Data 28

3.8 Validity and Reliability of Instrument 28

3.9 Analysis of Data 29

CHAPTER FOUR

DATA PRESENTATION, INTERPRETATION AND ANALYSIS

4.0 Introduction 30

4.1 Allocation and Rate of Returns of Questionnaire 30

4.2 Analysis of Data From Consumer’s Questionnaire 31

CHAPTER FIVE

SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION

5.1 SUMMARY OF FINDINGS 48

5.2 Discussion of Results 48

5.3 Conclusion 49

5.4 Recommendation 49

REFERENCES 51

QUESTIONNAIRE 53