ABSTRACT
This study assesses the effectiveness of the usages of mobile phones-based innovation in the e-wallet programme-powered by the Growth Enhancement Support Scheme which was designed by the...
ABSTRACT
The study examined the effect of online advertisement on consumer buying behaviour; using Konga Online Shop as a case study. This project was carried out in Abia State, Nigeria. The sample...
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This study is on the impact of pricing strategies on consumer behavior. Primary data was employed in this study using a sample size of 100 despondence drawn from 50 Etisalat subscribers and...
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This research work is centered on Effect of Product Packaging on Consumer Patronage of Toothpaste in lkwuano Local Government Area, Abia state, Nigeria. The specific objective of the study...
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Rapid changes in technology, over production, shortened product life cycles, increased competition owing to reduced barriers to domestic and international trade, mass communication and...
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Advertising is a very powerful mental tool for creating consumers’ awareness about a product and in the process influence their buying behaviour. This study was carried out to empirically...
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The business organization or marketing activity can work effectively and profitably in an unhealthy and polluted environment. This means that for oil marketing industry to achieve their...
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This study examines the effect of test marketing on new product development (a study of 7up bottling company plc). The work further investigate the effect of test marketing on new product...
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The study analyzed the determinants of market access to LPG use among urban households in Abia State, Nigeria. The objectives is to: Measure the effect of income on market access of LPG,...
Advertising is as old as civilization and has been used as the means of communication to buy and sell the goods and services to the society. Advertising is an important tool of promotion that can...
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This research on consumer brand preference and the purchase of beverage, the study of Milo is a very crucial study for the consumer's in Umuahia north in Abia State. The general objective...
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This study attempted to examine the determinants of satisfaction and loyalty of these products (bread biscuits and snacks). The main objective of this study is to investigate the...
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This work tries to analyze the effect of marketing on tourism development in Abia State with particular interest in selected tourism potentials in the State. The objectives of this...
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The basic concern of conducting this project work was to examine the application of public relations for corporate growth in Nigeria bottling company 9th mile Enugu. Data was collected from...
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This study analyzed energy consumption expenditure and consumers adoption of energy saving bulbs.the study examined the socio- economic factors that influence energy consumption...
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The aim of embarking on this study was to provide a well detailed account on the Influence of Advertisement on Consumer Behavior of Ovaltine beverage using Umuahia Metropolis as the case...
INTRODUCTION
Marketing communication which is the focus of the study is the information flow between the sellers and potential buyers in the channels of influence, attitudes and behaviours in the...
ABSTRACT
Physical distribution channels have created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance...
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A market focused organization first determines the potential customer’s desire, and then builds the products or services. Marketing theory and practice are justified in the belief...
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This research work investigates strategic marketing as an instrument to enhance organizational performance. Organization has been noted for its strategic marketing, but the effort has not...
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The study examined the significant effect of storage technique on post harvest loss. The research measured the factor that influenced post-harvest lost and effect of different storage...
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Internet is the primary component of digital media. It helps in creating the connection between the computers which helps in the information processes. Due to the growth in internet the way...
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This Research work focused on effect of pricing strategies and marketing performance of GLO in Umuahia, Abia State. Pricing strategies is how a firm plans to get to where it want to go...
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The main focus of this work has been an x-ray on the use of public relations strategies to fight the scourge HIV/AIDS in Abia state. A study of ABSACA. The work shows the need of public...
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This study was focused on marketing research as a tool for increased profitability in soft drink industry, a case study of Nigerian bottling company plc Owerri. The main objective of any...