Background of the study
Diversification has become a popular strategy among Nigerian firms. The term “diversification ” coined by Ansoff (2012) in his famous study “A model fordiversification” which...
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The study investigated Customer Service as a Determinant to Customer Satisfaction of any Selected Commercial Bank. The statement of problem of this study states that Nigeria Banks have...
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This study investigated the effect of product packaging on consumer patronage, studying toothpaste users in Abia State. Its objectives were to ascertain the degree, to which package colour,...
Background of the Study
Marketing Performance is a construct that helps to determine the status of an organization as compared to its competitors. Performance is defined as the act of performing; of...
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Brands are very important to the brands owner in order to build a strong foothold in the marketplace. This study was carried out to analyze the effect of brand equity and marketing...
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This study focuses on marketing research as a strategic tool for achieving organizational sales objective in the manufacturing industry. The study was carried out in Unilever Nig. Plc...
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The study investigated the Impact of Mobile Marketing on Online Consumers’ Patronage, a study of Jumia in Abia state, Nigeria. The general objective of the study was to investigate the...
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Transportation is popularly referred to as an engine to every nation’s economy. But, in spite of the importance of transportation, the request for a good transport system remains an...
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In light of the intense competition facing providers of Tonimas Product, some managers are constantly engaged in the creation of new products that would hopefully win consumers acceptance....
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Information technology has contributed significantly to the marketing strategies adopted banks in Nigeria. Information technology is applied by banks in their product, pricing, promotion...
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This research is on the investigation of cashless policy and consumer acceptability in umuaiah metropolis abia state. The general objective of this study was to investigate the cashless...
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This research work examined the impact of advertisement on Sales volume of a competitive product. The study measures the relationship between advertisement and market share and the effect...
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These research project examine the impact of salesforce welfare on marketing productivity of selected private firms, using Udeagbala Industries and Roses Garment, both in Aba as a...
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This study investigated the Effect of Advertising on the Purchase of Noodles in Abia State. The objectives of the study are to examine how advertising affects consumption of indomie...
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In this paper, the performance of pork in Umuahia (Nigeria) is evaluated and the opportunities and challenges highlighted. Pork Industry has not experienced significant growth since its...
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The study examines sales force motivation as a panacea for improved performance in manufacturing industry in PZ Cussons Nigeria Plc Aba. The relevance of sales force in the face of...
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This study assesses the effectiveness of the usages of mobile phones-based innovation in the e-wallet programme-powered by the Growth Enhancement Support Scheme which was designed by the...
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The study examined the effect of online advertisement on consumer buying behaviour; using Konga Online Shop as a case study. This project was carried out in Abia State, Nigeria. The sample...
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This study is on the impact of pricing strategies on consumer behavior. Primary data was employed in this study using a sample size of 100 despondence drawn from 50 Etisalat subscribers and...
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This research work is centered on Effect of Product Packaging on Consumer Patronage of Toothpaste in lkwuano Local Government Area, Abia state, Nigeria. The specific objective of the study...
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Rapid changes in technology, over production, shortened product life cycles, increased competition owing to reduced barriers to domestic and international trade, mass communication and...
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Advertising is a very powerful mental tool for creating consumers’ awareness about a product and in the process influence their buying behaviour. This study was carried out to empirically...
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The business organization or marketing activity can work effectively and profitably in an unhealthy and polluted environment. This means that for oil marketing industry to achieve their...
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This study examines the effect of test marketing on new product development (a study of 7up bottling company plc). The work further investigate the effect of test marketing on new product...
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The study analyzed the determinants of market access to LPG use among urban households in Abia State, Nigeria. The objectives is to: Measure the effect of income on market access of LPG,...