ABSTRACT
The study was on the effect of branding on the marketing performance of selected pharmaceutical products in Abia State. The objectives of the study were to identify the effect of branding...
Abstract
Marketing is the study of human activities directed at satisfying needs and wants through a profitable exchange. Strategy is borrowed from military literature which refers to a plan of...
ABSTRACT
The study focuses on the effect of product innovation on the performance of selected Small Scale Enterprises in Aba, Abia State. The main objective of the study is to examine the effect of...
ABSTRACT
The study focuses on efforts of physical distribution management on marketing performance of Nigeria breweries plc. In the course of the study, three objectives formulated were to: examine...
ABSTRACT
The study examined the effect of sales promotion on customer brand loyalty among GSM users in Umuahia. The study examined the relationship between (free megabyte incentive, free air...
ABSTRACT
This study examined “Effect of Advertising on sale Performance of B-Lux Paint in Umuahia, Abia State”. The study examined the various variable for sales performance (sales volume,...
ABSTRACT
The study examined the acceptability rate of e-marketing and environmental problem in rural areas in Abia State. The study ascertain the relationship between e-purchase, e-price,...
Customer’s satisfaction has been identified as a core factor that determines the profitability, market share and sales volume of every business organization operating in Nigeria, irrespective of...
ABSTRACT
This research focused on Effectiveness of Sales Promotion on Consumer Decision Making. The specific objectives of the study include determining the effect of sales promotion on customer...
ABSTRACT
The continuous reliance on advertising by financial institutions, suggests an appreciable level of trust as a communication tool. Advertising media which uses electronic energy to transmit...
ABSTRACT
In nowadays competitive environment, the role of packaging has changed due to increasing self-service and changing consumers’ lifestyle. Packaging has become an ultimate selling...
ABSTRACT
This research work is mainly on the use of World Wide Web in the practice or marketing, it challenge for Nigeria in the 21st century. The research study used 3 selected firms in Umuahia,...
TABLE OF CONTENTS
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ABSTRACT
The work considers the place of conventional marketing memories and techniques in the operations of small scale enterprises in Nigeria, it thrust is pricing, distribution and promotion with...
ABSTRACT
Advertising is a prominent feature of modern business operations. One could encounter advertising messages, while watching TV, reading magazines, listening to the radio, surfing the...
ABSTRACT
Prior to the advent of internet, business organizations operating in Nigeria spend exorbitantly to source for and move desired raw materials from their points of location to the...
ABSTRACT
The study examined packaging as a determinant for consumer patronage of perfumes in Aba Metropolis. The specific objectives were to; determine the effect of product size on consumer...
ABSTRACT
This research study was focused on consumer protection in the service industry in Abia State study of United Bank for Africa (UBA) was sampled to know, among other banks, how consumer...
ABSTRACT
Companies marketing their product and/or services are forced with the decision of which to standardize their product offerings or not. This decision concerns firm commencing to market their...
ABSTRACT
This study seeks to examine the effect of Packaging on Consumer Buying Behavior of selected Cosmetics products in Aba, Abia State with particular interest in context of PZ Cussons...
ASTRACT
Generally, price is the amount of money charged for a product or service. Price is one of the controllable variables which refers to the sum of all the values that customers give up in order...
ABSTRACT
As key components of livestock products, feedstuff products have long been a pathway for income generation for the poor. Rapidly growing and changing markets in the developing world provide...
ABSTRACT
The study examined the effect of price differential towards made in Nigeria textile products in relation to foreign made textile products on consumer preference in Abia state, Nigeria. The...
ABSTRACT
The study examined the impact of consumer preference for consumption of locally produced rice in Abia State. The study examined that price, quality, availability, packaging influence the...