ABSTRACT

This research work is the Effect of Product Innovation on Marketing Performance. A Study of Indomie Noodles. This focuses on the product innovation on marketing performance. This study is limited to indomie noodles. Due to the fact that the population is high the same number is adopted as the sample size for the research work. Yaro Yamen`s Statistical Distribution was employed to select four hundred (400). One of the hypotheses of this research work is H0: There is no significant relationship between product flavor innovation and sales volume. H1. There is significant relationship between product sizes innovation and sales volume. After the analysis, it was discovered that there is a significant relationship between product innovation and the marketing performance. Therefore, it was recommended the product innovation should focus more on people within the age bracket of 15-45. This group includes student and young families that buys more and influence more and also product innovation should be blend with other innovation tools to yield the best results.

TABLE OF CONTENTS

Title Page i

Certification ii

Declaration          iii

Dedication iv

Acknowledge v

Table of Content vi

List of Tables ix

Abstract x

CHAPTER ONE

INTRODUCTION 1

1.1 Background of the Study 1

1.2 Statement of the Problem              2

1.3 Objective of the Study 3

1.4 Research Question 3

1.5 Hypothesis of the Study 3

1.6 Significance of the Study 3

1.7 Scope of the Study 4

1.8 Limitation of the Study 4

1.9 Definition of Term    4

CHAPTER TWO

2.1 LITERATURE REVIEW                                                                    5

2.1 Definition and Meaning of Product                5

2.2 Meaning of Product Innovation       6

2.2.1 Examples of Product Innovation       6

2.3 The New Product Development Process       6

2.3.1 Indomie Design       8

2.4 The Product Life Cycle       9

2.4.1 Product Life Cycle Examples       10

2.4.2 The Goals of Product Life Cycle       11

2.4.3 Characteristics of PLC Stages       11

2.5 Stages of the Life Cycle       14

2.6 The Concept of Market Share       16

2.6.1 Purpose       17

2.6.2 Construction       17

2.6.3 Revenue Market Share       18

2.6.4 The Important of Market Share       19

2.6.5 Example of Market Share       19

2.7 Customer Service and Improvement Scheme in Indomie Noodles                 20

2.8 Analysis of Innovation Product Among Noodles       20

CHAPTER THREE

RESEARCH METHODOLOGY       21

3.1 Research Design       21

3.2 Area of the Study       21

3.4 Population of the Study       21

3.5 Sample Size Determination       21

3.5 Sources of Data Collection       22

3.5.1 Primary Source of Data       22

3.5.2 Secondary Information       22

3.6 Sampling Technique       23

3.6 Validity of the Research Instrument       23

3.7 Reliability of the Research Instrument       23

3.8 Method of Data Analysis       23

CHAPTER FOUR

RESULT AND DISCUSSION      24

4.1 Return Rate of Questionnaire      24

4.2 Characteristics of Respondent      24

4.3 Age of Respondent      24

4.4 Occupation      25

4.6 Product Flavor Influence on Buying Behavior      25

4.7 Effect of Product Size on Purchase of New Brand      26

4.8 Effect of Package Color Innovation on Making Choice (patronage)      26

4.2 Test of Hypotheses      26

4.9 Correlations Analysis 1      27

4.10 Correlations Analysis 2      27

4.11 Correlations Analysis 3      28

CHAPTER FIVE

SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION

5.1 Summary of Findings     29

5.2 Conclusion     29

5.3 Recommendation     29

REFERENCES     30

QUESTIONNAIRES     31