Effects Of Electronic Marketing On The Performance Of Selected Commercial Banks In Umuahia, Abia State, Nigeria:- Igbojiekwe Chidiebere
ABSTRACT
The study investigated “Effect ofElectronic
Marketing-on the performance'ofselected commercial banks in Umuahia, Abia
state, Nigeria. ” The major objectives ofthe study are to determine the effect
ofE-Marketing on commercial banks performance, to examine the effect ofinternet
marketing on buyer behavior towards bank product or services. To achieve the
objective ofthe study, survey research design was adopted. The researcher
adopted primary data in getting the required information. In testing the
hypothesis, multiple regression analysis and correlation model was used. The
findings in chapter four reviewed that E-Marketing enhances marketperformance,
customer satisfaction and profitability. Researcher recommends that the
management ofE-Transaction should try and identify problems that users
encounter when trying to e-marketing services; they should try to adopt
measures like conducting seminars, conferences e. t. c.
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MICHAEL, U (2026). Effects Of Electronic Marketing On The Performance Of Selected Commercial Banks In Umuahia, Abia State, Nigeria:- Igbojiekwe Chidiebere. Repository.mouau.edu.ng: Retrieved May 29, 2026, from https://repository.mouau.edu.ng/work/view/effects-of-electronic-marketing-on-the-performance-of-selected-commercial-banks-in-umuahia-abia-state-nigeria-igbojiekwe-chidiebere-7-2
UNIVERSITY, MICHAEL. "Effects Of Electronic Marketing On The Performance Of Selected Commercial Banks In Umuahia, Abia State, Nigeria:- Igbojiekwe Chidiebere" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 29 May. 2026, https://repository.mouau.edu.ng/work/view/effects-of-electronic-marketing-on-the-performance-of-selected-commercial-banks-in-umuahia-abia-state-nigeria-igbojiekwe-chidiebere-7-2. Accessed 29 May. 2026.
UNIVERSITY, MICHAEL. "Effects Of Electronic Marketing On The Performance Of Selected Commercial Banks In Umuahia, Abia State, Nigeria:- Igbojiekwe Chidiebere". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 29 May. 2026. Web. 29 May. 2026. < https://repository.mouau.edu.ng/work/view/effects-of-electronic-marketing-on-the-performance-of-selected-commercial-banks-in-umuahia-abia-state-nigeria-igbojiekwe-chidiebere-7-2 >.
UNIVERSITY, MICHAEL. "Effects Of Electronic Marketing On The Performance Of Selected Commercial Banks In Umuahia, Abia State, Nigeria:- Igbojiekwe Chidiebere" Repository.mouau.edu.ng (2026). Accessed 29 May. 2026. https://repository.mouau.edu.ng/work/view/effects-of-electronic-marketing-on-the-performance-of-selected-commercial-banks-in-umuahia-abia-state-nigeria-igbojiekwe-chidiebere-7-2