Analysis Of Extrinsic Factors Influence On Purchase Decision Among Buyers Of Laptops In Abia State, Nigeria:- Kingsley Cypril C
ABSTRACT
The study investigated the
influence of extrinsic factors on purchase decision among buyers of Laptops in
Abia State, Nigeria. The specific objectives includes to; examine the effect
ofprice on purchase decision; ascertain the influence of brand name oflaptop on
the purchase decision; ascertain the influence ofcountry oforigin image on
purchase decision; investigate packaging effect onpurchase decision; examine
influence of marketing communication onpurchase decision and determine the
effect ofwarranty on purchase decision.. To achieve the objectives ofthe study,
survey research design was adopted. The researcher adoptedprimary data and used
questionnaire as a tool in getting the required information. In testing the
hypotheses, multiple regression model was used. The researchfound that price,
brand name, marketing communication, packaging and warranty significantly
influence purchase decisions among buyers oflaptops in Abia state, Nigeria. The
researcher recommended that marketers should through continuous innovation
seekfor price that meet customers expectation and economic convenience as well
as match competition; marketers should effectively manage their brands though
continuous brand reinforcement and brand revitalization; andMarketers
shouldseek customer-centredwarranty and ensure on a continuous basis that the
warranty keepspace with the dynamic nature ofthe customer.
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MICHAEL, U (2026). Analysis Of Extrinsic Factors Influence On Purchase Decision Among Buyers Of Laptops In Abia State, Nigeria:- Kingsley Cypril C. Repository.mouau.edu.ng: Retrieved May 29, 2026, from https://repository.mouau.edu.ng/work/view/analysis-of-extrinsic-factors-influence-on-purchase-decision-among-buyers-of-laptops-in-abia-state-nigeria-kingsley-cypril-c-7-2
UNIVERSITY, MICHAEL. "Analysis Of Extrinsic Factors Influence On Purchase Decision Among Buyers Of Laptops In Abia State, Nigeria:- Kingsley Cypril C" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 29 May. 2026, https://repository.mouau.edu.ng/work/view/analysis-of-extrinsic-factors-influence-on-purchase-decision-among-buyers-of-laptops-in-abia-state-nigeria-kingsley-cypril-c-7-2. Accessed 29 May. 2026.
UNIVERSITY, MICHAEL. "Analysis Of Extrinsic Factors Influence On Purchase Decision Among Buyers Of Laptops In Abia State, Nigeria:- Kingsley Cypril C". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 29 May. 2026. Web. 29 May. 2026. < https://repository.mouau.edu.ng/work/view/analysis-of-extrinsic-factors-influence-on-purchase-decision-among-buyers-of-laptops-in-abia-state-nigeria-kingsley-cypril-c-7-2 >.
UNIVERSITY, MICHAEL. "Analysis Of Extrinsic Factors Influence On Purchase Decision Among Buyers Of Laptops In Abia State, Nigeria:- Kingsley Cypril C" Repository.mouau.edu.ng (2026). Accessed 29 May. 2026. https://repository.mouau.edu.ng/work/view/analysis-of-extrinsic-factors-influence-on-purchase-decision-among-buyers-of-laptops-in-abia-state-nigeria-kingsley-cypril-c-7-2