ABSTRACT
The study examined the Analysis of Marketing Activities of Small Scale Business Enterprises in Abia State, Nigeria. It determine the effect of sales volume on the market performance of the...
Sales promotion has become an effective marketing tool that assists organizations to wax stronger in a global competitive environment. Oyedapo(2012) identified sales promotion as a key ingredient...
ABSTRACT
This research study was focused on the evaluation of the effect of waste material recycling in green marketing activities in the soft drink industry in Nigeria. 7up bottling company, Ogbor...
ABSTRACT
This research study was focused on the evaluation of the effect of waste material recycling in green marketing activities in the soft drink industry in Nigeria. 7up bottling company, Ogbor...
Today, access to improved water supply is a major challenge in the world. Although significant progress has been recorded in terms of number but practically more than 780 million people globally...
ABSTRACT
This research project examines the factors that militate against introduction of a new product in the market on Enugu metropolises and possible solutions. Taking cognizance on the ever...
ABSTRACT
The study was an extension research on analysis of purchase behavior of advertised and non advertised products among consumers in the non alcoholic drinks market in Abia state. The...
Public Relation is the art and science of analyzing trends, predicting their consequences, counseling organization, leadership and implementing planned programme of action which will serve both an...
ABSTRACT
This study was on the effect of physical environment on the service purchase behavior in the banking sector. The study was guided by the following objectives:to evaluate the effect of the...
ABSTRACT
The study was on the effect of branding on the marketing performance of selected pharmaceutical products in Abia State. The objectives of the study were to identify the effect of branding...
Abstract
Marketing is the study of human activities directed at satisfying needs and wants through a profitable exchange. Strategy is borrowed from military literature which refers to a plan of...
ABSTRACT
The study focuses on the effect of product innovation on the performance of selected Small Scale Enterprises in Aba, Abia State. The main objective of the study is to examine the effect of...
ABSTRACT
The study focuses on efforts of physical distribution management on marketing performance of Nigeria breweries plc. In the course of the study, three objectives formulated were to: examine...
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The study examined the effect of sales promotion on customer brand loyalty among GSM users in Umuahia. The study examined the relationship between (free megabyte incentive, free air...
ABSTRACT
This study examined “Effect of Advertising on sale Performance of B-Lux Paint in Umuahia, Abia State”. The study examined the various variable for sales performance (sales volume,...
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The study examined the acceptability rate of e-marketing and environmental problem in rural areas in Abia State. The study ascertain the relationship between e-purchase, e-price,...
Customer’s satisfaction has been identified as a core factor that determines the profitability, market share and sales volume of every business organization operating in Nigeria, irrespective of...
ABSTRACT
This research focused on Effectiveness of Sales Promotion on Consumer Decision Making. The specific objectives of the study include determining the effect of sales promotion on customer...
ABSTRACT
The continuous reliance on advertising by financial institutions, suggests an appreciable level of trust as a communication tool. Advertising media which uses electronic energy to transmit...
ABSTRACT
In nowadays competitive environment, the role of packaging has changed due to increasing self-service and changing consumers’ lifestyle. Packaging has become an ultimate selling...
ABSTRACT
This research work is mainly on the use of World Wide Web in the practice or marketing, it challenge for Nigeria in the 21st century. The research study used 3 selected firms in Umuahia,...
TABLE OF CONTENTS
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ABSTRACT
The work considers the place of conventional marketing memories and techniques in the operations of small scale enterprises in Nigeria, it thrust is pricing, distribution and promotion with...
ABSTRACT
Advertising is a prominent feature of modern business operations. One could encounter advertising messages, while watching TV, reading magazines, listening to the radio, surfing the...