Evaluation Of Strategic Marketing As An Instrument To Enhance Organizational Performance
The important of strategic marketing to any firm cannot be over emphasized. The primary aim of every organization is to succeed in order to make profit and without strategic marketing, this primary aim cannot be.
Strategic marketing is a way of running an organization that recognized the complexity of its environment. Once an organization is able to recognise these complexities of its environment and handles them properly, the organization is bound to succeed at the long run.
Strategic marketing is the logic by which the business unit expects to achieve marketing objectives; it is premised on identification and articulation of marketing goals and objectives of a firm and prudent employment of available resources to achieve them in a specific and known environment (Kotler 2002). It bridges the gap between where an organization is today and where it wants to be tomorrow.
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--. "Evaluation Of Strategic Marketing As An Instrument To Enhance Organizational Performance" Repository.mouau.edu.ng (2021). Accessed 25 Dec. 2024. https://repository.mouau.edu.ng/work/view/evaluation-of-strategic-marketing-as-an-instrument-to-enhance-organizational-performance-7-2