Very few people can claim to be individually responsible for producing any article. What has happened is that in this country we have become interdependent on each other. The role of transportation, which is the efficient movement of raw materials from supplier, finish goods and persons from the end of the production line to customers, Nonyelu G Nwokoye (2000)   In any society including Nigeria, is an indisputable one. This becomes the same society or between societies like Nigeria and America becomes the bed rock of existence.

It is the apparent indispensability of the transport sector in any society activities whether political, economical and social that spurred Akinrombe(1989) into categorizing transportation role into two broad terms as follows:

1.      As a catalyst that enhances business activities thereby ensuring the socio economic development of the nation, and

2.      As the binding element which draws together the various sectors of the economy.

Still in support of the above, Osuji (1988) maintained that “there is no aspect of the economy that is devoid of element of transportation”, this is true as identified by Adefolula that “there is always the need to collect, assemble, move or transfer and distribute”.

      Although there are various means of transportation which according to Nwokoye (2000) could range from rail, road, pipeline and air. Our main concern is on the study of the road transport with special emphasis on buses. Having been acquainted with the indispensability of the transportation sector in the overall development of any economy and human society at large, it is then incumbent and called for to make an in-depth research on how to evaluate the efficiency and effectiveness of the transport sector in other to reap its gain through marketing communication.

      Marketing as defined by McCarthy  and William (2003) is the “performance of activities which seek to accomplish an organization objectives by  anticipating customers needs and directing a flow of need-satisfying goods and services from customers, marketing is also defined by  Gabay (2003) “as an organizational most influential and creative business tool. like any powerful instrument it need to be constantly revealed, preened and prepared to meet challenges” one of these activities as a tool of marketing in achieving customer satisfaction and organization goal simultaneously is marketing communication and communication as defined kotler and Armstrong (2006) is the means through which an organization or company sends its message/information from the source to the receiver (target audience). Directing a flow of need –satisfying goods and services from producer to target customer involves transportation and communication. This unfold the symbiotic relationship that exist between transportation and communication system covering the continent (Africa), there is a little hope of any economic development or growth in Africa.

      Communication is, and always has been an important future of life. However, has communication has been more important than the introduction of ever faster methods of transportation, and as understanding has become more difficult because of share rate of technology growth, so the need for effective communication has increased.

      In any communication process, whether conscious or unconscious the common feature is always the desire to influence by the communicator. The level of influence attached depends on a number of factors including the reliability of the sources the perception of the channel through which the message/information flows and others. Although a lot of controversies have been raised as to what should constitute the marketing communication mix. The researcher for the purpose of this work and for the easy conceptualization of the subject matter limited himself to the conventional promotional tools-comprising, advertizing, personal setting, sales promotion and public relation.

      In testing the application of marketing communication in transport companies, the researcher selected and studied three companies among which include Imo transport company (ITC) Umuahia branch, Abia line  transportation company and the Young shall grow Ltd, all  in Abia state.

Inspite of the necessary role played by these two sectors (transportation and communication) in the general economic and societal development as  was seen in the cause of the study, it was still pertinent to emphasize that the sectors were not devoid of impediments or obstacles. It was therefore one of the major task to find out what these obstacles were and the efforts extended by both individual and Government to remedy the situation.

In an attempt to be objective in the research work, the researcher prepared and distributed questionnaires randomly, and supplemented that with interview conducted with management of the selected companies, and finally personal observation. The data from the field (questionnaire ). Eventually  the researcher made his suggestion on how to enhance application of effective communication in the transport sector.