Out of three major intermediaries in product distribution, retailing which supermarket falls is very close to the consumers. Their ability to get good patronage determines the sales and eventual profit margin and even survival in business, so they put up many strategies to ensure good  patronage at all times. Such strategies may include pricing, communications, displays and good quality products etc.

Nnadi (2009), said that monetary pricing is defined as the value attached to the goods and services. It is an important factor to purchase or sales as the case may be. When it is very low may raise question on the quality of the product and when it is very high, may reduce or stop purchase of the attached products. Hence retailers should be careful on price placements.

According to Brite (2012), pricing is very important to sales as it affects their business given the presence of competition in the market both in products, and services. It -ft viewed to be very important as a powerful tool to product purchase or .sales. Retailers should not make high price or very low price but should always be moderate.

This study aimed at determining The Effect Of' Pricing In Retail Management Amongst The Supermarket. Hence the study will find out the strategies of pricing in use among the supermarket and its effects on sales of product.