Influence Of Sales Promotion On Consumer Buying Behaviour ,Study Of Seven-Up Company.
ABSTRACT
Over
the year companies in Nigeria have designed strategies which help them in
surviving in their various markets. This has become more imperative because
increasing competition among firms whose aim is to gain a better market share
and also remain in business. As long as the economy of the nation keeps growing
new products are introduced into market in various sizes and shapes that
compete for a place with already existing products of other firms. The economic
environment of Nigeria has brought about devastating effect on consumers of manufactured
products with heavy consequence on producers of consumers products. The study
explored the influence of sales promotion on consumer buying behavior with
reference to seven-up product. The research was carried to investigate whether
the strategy meet the expectation of consumer and seller of their products. The
dataanaiysis was done using percentage table and Chi-Square (x2) statistics. It
was discovered after testing the hypothesis formulated that regular sales
promotion influence consumer buying behavior and regular sales promotion
campaign increase brand patronage
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UCHE, J (2021). Influence Of Sales Promotion On Consumer Buying Behaviour ,Study Of Seven-Up Company.. Repository.mouau.edu.ng: Retrieved Dec 25, 2024, from https://repository.mouau.edu.ng/work/view/influence-of-sales-promotion-on-consumer-buying-behaviour-study-of-seven-up-company-7-2
JOY, UCHE. "Influence Of Sales Promotion On Consumer Buying Behaviour ,Study Of Seven-Up Company." Repository.mouau.edu.ng. Repository.mouau.edu.ng, 03 Jun. 2021, https://repository.mouau.edu.ng/work/view/influence-of-sales-promotion-on-consumer-buying-behaviour-study-of-seven-up-company-7-2. Accessed 25 Dec. 2024.
JOY, UCHE. "Influence Of Sales Promotion On Consumer Buying Behaviour ,Study Of Seven-Up Company.". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 03 Jun. 2021. Web. 25 Dec. 2024. < https://repository.mouau.edu.ng/work/view/influence-of-sales-promotion-on-consumer-buying-behaviour-study-of-seven-up-company-7-2 >.
JOY, UCHE. "Influence Of Sales Promotion On Consumer Buying Behaviour ,Study Of Seven-Up Company." Repository.mouau.edu.ng (2021). Accessed 25 Dec. 2024. https://repository.mouau.edu.ng/work/view/influence-of-sales-promotion-on-consumer-buying-behaviour-study-of-seven-up-company-7-2