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As consumers, we use cosmetic products, clothing, housing, education and services based on a special order. This research is to examine the effect of re-packaging on Consumer Buying...
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This research work is the effect of promotional strategies on consumer’s patronage of Corrugated Roofing Sheets in Enugu State (A study of Emenite Nigeria Limited) in this research process...
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The need for an organization to properly coordinate its marketing communications strategies in order to achieve a clear, consistent and competitive message about itself and its product has...
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The purpose of the study was to determine the effect of relationship marketing on customer loyalty in transport companies (ABC Transport, the Young Shall Grow, Peace Mass Transport, and...
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This research evaluates the customer satisfaction of bank customers in Umuahia, Abia State (Zenith Bank, First Bank Plc, Guaranty Trust bank Nigeria Ltd) Nigeria. The study adopted...
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The complexity of changes in the competitive world today, has accentuated the need for promotional strategies that would give organizations an edge over others. This study was therefore...
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Consumers brand preference represents a fundamental step in understanding consumer choices. A deeper understanding of such preference dynamics can help managers’ better design marketing...
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This research work is set out to analyze the promotional mix on the profitability growth of breweries in Nigeria Guinness breweries Plc. Aba. The specific objectives of this study is to...
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This work studied the impact of marketing research on new product development, a study of Tonimas Nigeria limited, Aba, Abia state. It’s objective were to determine the extent of which...
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The study examined the effect of sales promotion on consumer brand loyalty. In addition, it is imperative to identify some of the problems militating against the issue of brand loyalty. The...
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This research work is centered on Effect of Product Packaging on Consumer Patronage of Toothpaste in lkwuano Local Government Area, Abia state, Nigeria. The specific objective of the study...
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Recent years the fast food restaurant industry in the Umuahia metropolis of Nigeria has witnessed a tremendous rise in the number of new restaurants. This is as a result of changing new...
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This research work is talking about the influence of packaging on the purchase of cosmetic product in Aba metropolis. We try to find out the packaging strategies, understand the meaning,...
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Personal selling is the oldest instrument of promotion mix which is achieved through direct two- way communication between seller and the buyer. Personas selling, unlike the other elements...
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The Evaluation of the Ethical issues in sales promotion practices at La-casera company form where the illustrative case is drawn, the essence is to empirically investigate the degree of...
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This research has as its thrust to examine the influence of peer group on single ladies. The major objective that motivated this work is to ascertain the influence of peer group on single...
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There has been some controversy about the effectiveness of Social media on students’ hedonic consumption. Since the evolution of Social Networking sites, parents and educators have shown...
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The study investigated on the effect of tracking technology on consumer shopping habits in retail industries in Abia State. The objectives of this study are to ascertain the effect of...
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The research study was aimed at appraising the promotional strategies of 7up Bottling Company with special emphasis in Aba plant. It also tried to find the significant elements, which...
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This work examines the effect of cultural beliefs and ethical norms on the marketing of healthcare products in Abia State. The objectives of the study were to; determine the socioeconomics...
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The study investigated on the role of packaging on consumer goods marketing. The objective of the study are to examine the extent to which packaging size affects consumer goods marketing,...
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The study investigated the effect of packaging on consumer preference for noodles in Umuahia. The objectives of the study are; to examine the effect of packaging name on consumer preference...
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The study investigated on the effect of pricing policy on marketing performance in beverage industry. The objectives of the study are; to examine the effects of penetration pricing policy...
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This study examined the determinants of unethical marketing behaviour and sales force orientation in food industries in Nigeria. The specific objectives were to: identify unethical issues...