ABSTRACT
This study examines the impact of branding on consumer purchase behavior among users of engine oil with special focus on Enugu metropolis. This was motivated by the fact that most engine...
ABSTRACT
This research The effects of Customer Service on Customer Loyalty: A Study of First bank Plc, Umuahia. The general objective of the study was to determine the effects of customer service on...
ABSTRACT
The study examined the effect of marketing mix strategy on sales volume of sacclux paint industry. The specific objectives includes: to determine the effect of price on the sales volume of...
ABSTRACT
The study examined the cost implication on customer acquisition and customer retention in the banking sector. The study ascertains the extent to which cost affect the acquisition and...
ABSTRACT
Customer Relationship Management has developed as an approach based on maintaining positive relationships with customers, increasing customer loyalty and expanding customer lifetime value....
Abstract
The study examine the effect of green marketing on consumer patronage for consumer goods. The specific objectives were to, ascertain the relationship between eco-branded products and...
ABSTRACT
The study focused on comparative analysis of the adoption of internal marketing among selected public and private universities in Nigeria. The objectives of the study are; ascertain the...
Background the Study
Advertising in ancient and medieval times is crud when measured by present concept of advertising. Nevertheless, the basic reason for employing the technique is employed to...
ABSTRACT
The study examined the effect of product innovation on market performance of Nestle Nigerian PLC. (A study of Nestle Milo). Its objective were to examine the effect of packaging on sales...
ABSTRACT
The study analyzed the effect of product rebranding on the performance of 7up bottling company Aba, Abia State. The specific objectives were as follows to determine the effect of product...
ABSTRACT
This study examined the determinants of consumer purchase decision making for selected pharmaceutical products in Umuahia, Abia State. However, the specific objectives are; to: examine the...
ABSTRACT
This study examined the effect of relationship marketing as a strategy for customer retention in Globacom Nigeria Limited. The specific objectives however includes, to: examine the extent...
ABSTRACT
This study focuses on the influence of celebrity endorsement on brand image among GSM users in Umuahia Urban. A strong brand image is an essential business asset in the modern day business...
ABSTRACT
Price discrimination is the practice of charging different customers different prices for the same product.. This study set out to study effect of price discrimination on consumer...
ABSTRACT
The study determined the effect sales promotion on patronage of some industrial products in Umuahia urban. Thus, determined the effect of trade shows on customer patronage of some...
ABSTRACT
The study examined the consumer perception toward online shopping (A study of Jumia online).. The study was carried out in Eco bank, Plc. The specific objectives were to analyzed the effect...
ABSTRACT
This research work focused on the pricing strategies and marketing performance of automobile Abia State. Pricing strategies is how a firm plans to get to where it want to go through...
ABSTRACT
This research work ascertained the role public relations play in enhancing the Marketing Performance of Insurance Firms in Imo State. The role of public relation in Insurance firms cannot...
BACKGROUND OF THE STUDY
For a company to be successful in today's worlds of business, it must employ a well-definedstrategy of marketing mix. This strategy tends to be a foundation for success of a...
ABSTRACT
This study investigates the factors that influence the e-service quality through online shopping. E-service quality is the difference between customers’ expectations for service...
ABSTRACT
Increasing competition fueled by globalization, blurring boundaries between countries, rise of the Internet and privatization has resulted in a rapid increase in the number of consumer...
ABSTRACT
The researcher examines the determinants of customer patronage of fast-food firms in Umuahia, Abia state, Nigeria. Data were obtained from the use of a structured questionnaire which was...
Background to the Study
Marketing has become increasingly a vital ingredient for business success. Marketing virtually affects our day-to-day lives, it is embedded in everything we do (Kotler, 2006)...
ABSTRACT
This research is a study on the effect of marketing strategies on bank profitability of First Bank of Nigeria Plc in Aba, Abia State. This study was chosen because of the problems and...
ABSTRACT
The study examined the effect of branding on consumer preference (A study of 7up bottling company in Aba, Abia State). The specific objectives were to examine the effect of socioeconomic...