Analysis Of Marketing Of The Petroleum Products (A Case Study Of Abia State Nigeria)
ABSTRACT
Petroleum products marketing has
constituted one of the major ways of enhancing the distribution and
availability of petroleum products in Abia state. It is on this background the
writer was motivated to carry out an analysis of the marketing and distribution
of petroleum products by independent marketers in Abia State. However, the.
study examined the socio-economic characteristics of the distributors;
ascertain the distribution channel, market structure and concentration; measure
the pricing and spatial efficiency in the marketing of petroleum products among
others. The study adopted a sample size of 53 from a population of 60. Primary
data for the study was collected using questionnaire which were later analyzed
using simple percentages. Pearson product moment correlation and simple
regression were adopted to test the, hypotheses of the study. After the study,
the researcher concluded that the marketing and distribution of petroleum
products enhances marketing efficiency and product availability, despite the
problems encountered. Thus, the researcher recommended the proper use of
distribution strategies in the petroleum products marketing in Abia State.
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EGESI, O (2021). Analysis Of Marketing Of The Petroleum Products (A Case Study Of Abia State Nigeria). Repository.mouau.edu.ng: Retrieved Dec 25, 2024, from https://repository.mouau.edu.ng/work/view/analysis-of-marketing-of-the-petroleum-products-a-case-study-of-abia-state-nigeria-7-2
O., EGESI. "Analysis Of Marketing Of The Petroleum Products (A Case Study Of Abia State Nigeria)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 01 Jul. 2021, https://repository.mouau.edu.ng/work/view/analysis-of-marketing-of-the-petroleum-products-a-case-study-of-abia-state-nigeria-7-2. Accessed 25 Dec. 2024.
O., EGESI. "Analysis Of Marketing Of The Petroleum Products (A Case Study Of Abia State Nigeria)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 01 Jul. 2021. Web. 25 Dec. 2024. < https://repository.mouau.edu.ng/work/view/analysis-of-marketing-of-the-petroleum-products-a-case-study-of-abia-state-nigeria-7-2 >.
O., EGESI. "Analysis Of Marketing Of The Petroleum Products (A Case Study Of Abia State Nigeria)" Repository.mouau.edu.ng (2021). Accessed 25 Dec. 2024. https://repository.mouau.edu.ng/work/view/analysis-of-marketing-of-the-petroleum-products-a-case-study-of-abia-state-nigeria-7-2