The Environmental Influence On Marketing Management Effectiveness
ABSTRACT
The initial motivation to carry out
this research was gotten for a special incest. 11 appeared from that interest
that I decided to investigate on how company's survived even as the environment
had this much influence on marketing management the question that still pervade
most people’s mind remain inconvertible, what kinds of environments, areas are
most conducive for marketing management effectiveness. In other to 1)10\'e this
problem an elaborate literature review was carried out where upon a sample of
171 respondents was chosen from Star line Nigeria Limited Owerri Imo State to
determine the influence of the environmental on marketing management
effectiveness. The environment was found to be real influencing factors on
marketing management and needed information scanning that will help marketers
revise and adopt marketing strategies to meet new challenges and opportunities
on the market place.
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OPARA, U (2021). The Environmental Influence On Marketing Management Effectiveness. Repository.mouau.edu.ng: Retrieved May 19, 2024, from https://repository.mouau.edu.ng/work/view/the-environmental-influence-on-marketing-management-effectiveness-7-2
UCHE, OPARA. "The Environmental Influence On Marketing Management Effectiveness" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 05 Jul. 2021, https://repository.mouau.edu.ng/work/view/the-environmental-influence-on-marketing-management-effectiveness-7-2. Accessed 19 May. 2024.
UCHE, OPARA. "The Environmental Influence On Marketing Management Effectiveness". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 05 Jul. 2021. Web. 19 May. 2024. < https://repository.mouau.edu.ng/work/view/the-environmental-influence-on-marketing-management-effectiveness-7-2 >.
UCHE, OPARA. "The Environmental Influence On Marketing Management Effectiveness" Repository.mouau.edu.ng (2021). Accessed 19 May. 2024. https://repository.mouau.edu.ng/work/view/the-environmental-influence-on-marketing-management-effectiveness-7-2