Packaging As A Competitive Tool For Marketing Of Some Selected Consumer Goods In Umuahia Main Market, Umuahia North L.G.A
ABSTRACT
Packaging plays a significant
role in the, effective marketing of consumer products. The product is an important
Part of consumer perception and acceptance of the product. Packaging as a
concept comes in different nature, and advanced product packaging is vital to
the success of most consumer products. The most important reason for packaging a
product IS to protect it on is route from the manufacturer to final consumer,
and in some cases even during its life with the consumer. A firm may package
its product in such a way as to increase profit possibilities and therefore
need to make good decisions when developing a package for their product.
Packaging also might help to implement a company marketing programme .A package
may be the only significant way in which a firm can differentiate its product
from others. Packaging strategies such as changing the package and multiple packaging
should be considered, in order to other brands in the market.
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ONWUNALI, C (2021). Packaging As A Competitive Tool For Marketing Of Some Selected Consumer Goods In Umuahia Main Market, Umuahia North L.G.A. Repository.mouau.edu.ng: Retrieved Dec 26, 2024, from https://repository.mouau.edu.ng/work/view/packaging-as-a-competitive-tool-for-marketing-of-some-selected-consumer-goods-in-umuahia-main-market-umuahia-north-lga-7-2
CHIDINMA, ONWUNALI. "Packaging As A Competitive Tool For Marketing Of Some Selected Consumer Goods In Umuahia Main Market, Umuahia North L.G.A" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 05 Jul. 2021, https://repository.mouau.edu.ng/work/view/packaging-as-a-competitive-tool-for-marketing-of-some-selected-consumer-goods-in-umuahia-main-market-umuahia-north-lga-7-2. Accessed 26 Dec. 2024.
CHIDINMA, ONWUNALI. "Packaging As A Competitive Tool For Marketing Of Some Selected Consumer Goods In Umuahia Main Market, Umuahia North L.G.A". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 05 Jul. 2021. Web. 26 Dec. 2024. < https://repository.mouau.edu.ng/work/view/packaging-as-a-competitive-tool-for-marketing-of-some-selected-consumer-goods-in-umuahia-main-market-umuahia-north-lga-7-2 >.
CHIDINMA, ONWUNALI. "Packaging As A Competitive Tool For Marketing Of Some Selected Consumer Goods In Umuahia Main Market, Umuahia North L.G.A" Repository.mouau.edu.ng (2021). Accessed 26 Dec. 2024. https://repository.mouau.edu.ng/work/view/packaging-as-a-competitive-tool-for-marketing-of-some-selected-consumer-goods-in-umuahia-main-market-umuahia-north-lga-7-2