ABSRACT
The study
examined the effect of logistics management system on marketing performance of
dairy products distributors in Abia State, Nigeria. Specifically, the study
ascertained the effect of warehousing, material handling, transportation and
communication on sales volume, sale turnover, market share and sales level of
dairy products distributors respectively. The study further examined the effect
of communication, material handling, warehousing, and transportation on sales
level of dairy products distributors in the study area. The study adopted
survey design research. The population of the study covered 278 dairy products
distributors in Aba and Umuahia, Abia State. Ratio sample size determination
was adopted and two-third of the population (185) were used for the study. Probability sampling of random sampling technique was adopted. The data
was sourced through administration of structured questionnaire to dairy products distributors in Aba and Umuahia, Abia
State. The data was analysed with descriptive statistics and simple linear regression, multiple linear regression analysis model. The
result revealed that, warehousing was found to be statistically significant at
1% probability level and positively impacts on the sales volume of the dairy
products distributors. Material handling was found to be statistically
significant at 1% probability level and positively affects the sales turnover
of dairy products distributors. Transportation was found to be statistically significant at 1%
probability level and positively related to market share of the dairy products
distributors. Communication was found to be statistically significant at 1%
probability level and positively affects sales level of dairy products
distributors in Abia State. This result implies that as efficient communication
by dairy products distributors’ increases, their overall sales level increases.
In conclusion, effective management of logistics operations must be the top
priority of dairy products distributors as it directly effects the relation of
logistics and marketing performance. The researcher recommended that, the dairy
products distributors in Abia State must devise the best means to communicate
with dairy products manufacturers and make different plans with them regarding
supply of different dairy products. Understanding the significance of this
concept and increasing the importance of supply chain relationships will them
in controlling inventory behaviour, warehousing capacity, and ensure customer
satisfaction.
OKUU, O (2024). Effect of Logistics Management System on Marketing Performance of Dairy Products Distributors in Abia State, Nigeria:- Okuu, Precious E. Repository.mouau.edu.ng: Retrieved Sep 07, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-logistics-management-system-on-marketing-performance-of-dairy-products-distributors-in-abia-state-nigeria-okuu-precious-e-7-2
OKUU, OKUU. "Effect of Logistics Management System on Marketing Performance of Dairy Products Distributors in Abia State, Nigeria:- Okuu, Precious E" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 22 Jul. 2024, https://repository.mouau.edu.ng/work/view/effect-of-logistics-management-system-on-marketing-performance-of-dairy-products-distributors-in-abia-state-nigeria-okuu-precious-e-7-2. Accessed 07 Sep. 2024.
OKUU, OKUU. "Effect of Logistics Management System on Marketing Performance of Dairy Products Distributors in Abia State, Nigeria:- Okuu, Precious E". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 22 Jul. 2024. Web. 07 Sep. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-logistics-management-system-on-marketing-performance-of-dairy-products-distributors-in-abia-state-nigeria-okuu-precious-e-7-2 >.
OKUU, OKUU. "Effect of Logistics Management System on Marketing Performance of Dairy Products Distributors in Abia State, Nigeria:- Okuu, Precious E" Repository.mouau.edu.ng (2024). Accessed 07 Sep. 2024. https://repository.mouau.edu.ng/work/view/effect-of-logistics-management-system-on-marketing-performance-of-dairy-products-distributors-in-abia-state-nigeria-okuu-precious-e-7-2