ABSTRACT
The importance of financial services
is self- evident for the well being of economies as well as societies. It is
not news to even the most casual observer of the financial services industry
that these are challenging times for financial institutions. The pace of change
and the growing complexity around are breath taking. According to the central
bank of Nigeria (CBN bulletin 2006), the major providers of financial services are
banks, next to mortgage credit companies and insurance companies. Banks, in
this context are commercial retail banks, offering a wide range of financial
services and even insurance (Cheverton, 2004). The main functions of bankS are,
according to Encyclopedia Britannica (2006), the provision of loans and the
acceptance of deposits. Banks serve both industrial markets and corporate
customers. Corporate customers uses banks for issuing finance instruments and
derivatives (Cheverton, 2004). The Nigeria banking industry in the past few
years has witnessed considerable changes, due to the consolidation reform
programme launched 0 by the former (CBN) Governor, Professor Charles Soludo on
the 6t1i of July S 2004. He state that the minimum capital for commercial bank
in Nigeria has been raised by a quantum proportion from #2 billion to #25
billion.
UCHE, D (2021). Marketing Strategies In The Banking Industry (A Study Of Oceanic Bank Plc, Umuahia) . Repository.mouau.edu.ng: Retrieved Dec 26, 2024, from https://repository.mouau.edu.ng/work/view/marketing-strategies-in-the-banking-industry-a-study-of-oceanic-bank-plc-umuahia-7-2
DIKE, UCHE. "Marketing Strategies In The Banking Industry (A Study Of Oceanic Bank Plc, Umuahia) " Repository.mouau.edu.ng. Repository.mouau.edu.ng, 07 Jul. 2021, https://repository.mouau.edu.ng/work/view/marketing-strategies-in-the-banking-industry-a-study-of-oceanic-bank-plc-umuahia-7-2. Accessed 26 Dec. 2024.
DIKE, UCHE. "Marketing Strategies In The Banking Industry (A Study Of Oceanic Bank Plc, Umuahia) ". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 07 Jul. 2021. Web. 26 Dec. 2024. < https://repository.mouau.edu.ng/work/view/marketing-strategies-in-the-banking-industry-a-study-of-oceanic-bank-plc-umuahia-7-2 >.
DIKE, UCHE. "Marketing Strategies In The Banking Industry (A Study Of Oceanic Bank Plc, Umuahia) " Repository.mouau.edu.ng (2021). Accessed 26 Dec. 2024. https://repository.mouau.edu.ng/work/view/marketing-strategies-in-the-banking-industry-a-study-of-oceanic-bank-plc-umuahia-7-2