ABSTRACT
This study focuses on the effects of motivation on sales force performance of a selected GSM provider in Umuahia, Abia State. The objective of the study is to determine the direction from...
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This study was conducted to ascertain the chain analysis of rice market in Abia State Nigeria. The survey research design was adopted using the muti-stage random technique. Primary and...
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The study examined the effect of television advertising on food consumption among children in Umuahia, Abia State. The specific objectives were to: examine the effect of television...
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The study focused on the effect of price on consumer patronage of soft drinks (A study of 7up bottling company Aba Abia State). The specific objectives are to ascertain the effect of price...
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This study sets forth to identify the marketing problems militating against small scale industries in Nigeria, through opinion sampling. The population sampled consist of entrepreneurs or...
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This research work is the Effect of Product Innovation on Marketing Performance. A Study of Indomie Noodles. This focuses on the product innovation on marketing performance. This study is...
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Due to the rapid expansion in banks and the severe competition for customers’ retention, banks have started using various marketing strategies to achieve their objectives. Customer...
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This study was conducted to evaluate the effects of sales force motivation on sales performance of Nigeria Breweries plc Ama Enugu State, Nigeria. The major objective of this work is to...
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The study investigated on the effect of green marketing practice on socially responsible behaviour among millennials in Michael Okpara University of agriculture, Umudike. The major...
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This study examines the impact of branding on consumer purchase behavior among users of engine oil with special focus on Enugu metropolis. This was motivated by the fact that most engine...
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This research The effects of Customer Service on Customer Loyalty: A Study of First bank Plc, Umuahia. The general objective of the study was to determine the effects of customer service on...
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The study examined the effect of marketing mix strategy on sales volume of sacclux paint industry. The specific objectives includes: to determine the effect of price on the sales volume of...
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The study examined the cost implication on customer acquisition and customer retention in the banking sector. The study ascertains the extent to which cost affect the acquisition and...
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Customer Relationship Management has developed as an approach based on maintaining positive relationships with customers, increasing customer loyalty and expanding customer lifetime value....
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The study examine the effect of green marketing on consumer patronage for consumer goods. The specific objectives were to, ascertain the relationship between eco-branded products and...
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The study focused on comparative analysis of the adoption of internal marketing among selected public and private universities in Nigeria. The objectives of the study are; ascertain the...
Background the Study
Advertising in ancient and medieval times is crud when measured by present concept of advertising. Nevertheless, the basic reason for employing the technique is employed to...
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The study examined the effect of product innovation on market performance of Nestle Nigerian PLC. (A study of Nestle Milo). Its objective were to examine the effect of packaging on sales...
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The study analyzed the effect of product rebranding on the performance of 7up bottling company Aba, Abia State. The specific objectives were as follows to determine the effect of product...
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This study examined the determinants of consumer purchase decision making for selected pharmaceutical products in Umuahia, Abia State. However, the specific objectives are; to: examine the...
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This study examined the effect of relationship marketing as a strategy for customer retention in Globacom Nigeria Limited. The specific objectives however includes, to: examine the extent...
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This study focuses on the influence of celebrity endorsement on brand image among GSM users in Umuahia Urban. A strong brand image is an essential business asset in the modern day business...
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Price discrimination is the practice of charging different customers different prices for the same product.. This study set out to study effect of price discrimination on consumer...
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The study determined the effect sales promotion on patronage of some industrial products in Umuahia urban. Thus, determined the effect of trade shows on customer patronage of some...
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The study examined the consumer perception toward online shopping (A study of Jumia online).. The study was carried out in Eco bank, Plc. The specific objectives were to analyzed the effect...