Factors Influencing Consumers' Choice Of Convenience Goods In Retail Stores In Enugu Metropolis
ABSTRACT
This study attempts to evaluate the
factors that influence choice of consumer goods, the study takes cognizance
income and its' effect on consumer choice on convenience goods, prices of
convenience goods and how it affect their purchase decision. The researcher
administered questionnaire, on the general public (consumer) to understand
above phenomenon. Interviews were further used to confirm some data collected
from secondary sources. The textual and tabular methods of presentations were
used in the analysis of data. Chi-square test was used to confirm the result of
the analysis carried out. The study showed that income level affect consumer
choice of convenience goods in retail stores. Some conclusion also were made;
such as consumer habit is not a factor that influences consumer purchase of
convenience goods from retail stores and that there are factors that influences
consumers choice of convenience goods from retail stores, than other classes of
consumer goods, factor such as location of stores, time, reason for the
purchase e.t.c. recommendations too were made; consumer behaviour is a vital
tool in assessment of the factors that influences consumer purchase of
convenience goods.
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DAVID, C (2021). Factors Influencing Consumers' Choice Of Convenience Goods In Retail Stores In Enugu Metropolis . Repository.mouau.edu.ng: Retrieved Dec 26, 2024, from https://repository.mouau.edu.ng/work/view/factors-influencing-consumers-choice-of-convenience-goods-in-retail-stores-in-enugu-metropolis-7-2
CHUKWUEBUKA, DAVID. "Factors Influencing Consumers' Choice Of Convenience Goods In Retail Stores In Enugu Metropolis " Repository.mouau.edu.ng. Repository.mouau.edu.ng, 13 Jul. 2021, https://repository.mouau.edu.ng/work/view/factors-influencing-consumers-choice-of-convenience-goods-in-retail-stores-in-enugu-metropolis-7-2. Accessed 26 Dec. 2024.
CHUKWUEBUKA, DAVID. "Factors Influencing Consumers' Choice Of Convenience Goods In Retail Stores In Enugu Metropolis ". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 13 Jul. 2021. Web. 26 Dec. 2024. < https://repository.mouau.edu.ng/work/view/factors-influencing-consumers-choice-of-convenience-goods-in-retail-stores-in-enugu-metropolis-7-2 >.
CHUKWUEBUKA, DAVID. "Factors Influencing Consumers' Choice Of Convenience Goods In Retail Stores In Enugu Metropolis " Repository.mouau.edu.ng (2021). Accessed 26 Dec. 2024. https://repository.mouau.edu.ng/work/view/factors-influencing-consumers-choice-of-convenience-goods-in-retail-stores-in-enugu-metropolis-7-2