ABSTRACT
The aim of this study was to ascertain the extent of the relationship between customer service architecture and marketing effectiveness of insurance firms in Rivers State. This study...
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This study focused on the competitive marketing strategies adopted by films in Abia state, Nigeria with four selected firms as case studies. The study was carried out in the...
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This project focused on the economic analysis of marketing of cocoa in Umuahia, Abia State. Specifically, the objectives of the study were to: examine the Socioeconomic variables of...
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A corporate organization that wants to achieve operational stability would necessarily maintain cordial relationship with the employee. This study was carried out empirically to...
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This work gives an overview of the purchasing and the supply methods in the University system. The main objectives is to examine, Analyze, and assess the problem inherent in the...
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This study empirically examined the problems and prospects of export marketing of non oil agricultural product in Nigeria. The data for the study was collected from the...
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As a result of complex of nature of organizations, strategic planning and control has therefore become important in order to achieve set of organization goals. This study...
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This study investigated the role of cooperative societies in the marketing of cash crops with specific reference to cooperative societies in Abakaliki. This location (Abakaliki)...
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The study evaluated product display techniques in small retail outlets in Aba, Abia State. Product display is the art of implementing effective design ideas to increase store...
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Table water business has become a fact over the last decade. The
increasing trend in the consumption and market value explains
that consumers are willing to pay a premium costs and this,...
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a This study focused on marketing efficiency and profitability of vegetable oil
in Abia state. It specifically examines the factors that influences marketing
efficiency; the nature of price...
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the general objective of this study was to estimate the cilects of tagged prices Ofl cOflSUflicr
purchase behaviour in grocery stores in Abia State, Nigeria. The specific objectives are to:
...
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The study analysed the consumers' wiIliigness to pay for counterfeit leather
products in Abia State, Nigeria. Four (4) research questions were formulated
to guide the study. The population of...
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This research work tends to examine the determinants of customer loyalty
among household purchases from grocery stores in Abia State. The main
objective of the study was to ascertain the...
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Firms continuously seek new ways to promote their product and enhance
consumers adoption. This study is undertaken to examine the assssment of the
re1atioship between promotional strategies...
Packaging plays a major role in all the strategic marketing areas of product development, pricing, distribution and promotion. The traditional “four PS” of the marketing mix are related, but only...
Price is one of the elements of marketing mix which practices revenue. It is very crucial as the prime mover of trade in any market economy where goods and services are traded. one can conclude...
Abstract
Business practice shows that brand in essence is a kind of "commitment" which creates value for stakeholders and can get value from it. At present, most researches explore the consumption...
Business managers in Nigeria organization today are preoccupied with the problem of coping with the failing demand and large inventory build-ups occasioned by the recessive state of the economy...
The important of strategic marketing to any firm cannot be over emphasized. The primary aim of every organization is to succeed in order to make profit and without strategic marketing,...
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The study analyzed the socio-economic determinant on consumer choice on hair cream brands among household in Abia state, Nigeria. Four (4) research questions were formulated to guide...
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Over the year companies in Nigeria have designed strategies which help them in surviving in their various markets. This has become more imperative because increasing competition among firms...
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The study set out to explore the effect of physical distribution strategies on the operations of farmers in Aboh Mbaise local government area. The problem stems from the consistent high...