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The study investigated the response ofcustomers to sales promotion ofselected commercial banks in Imo State, Nigeria. The specific objectives were to; ascertain the influence ofentry...
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This research work is centered on Effect of Product Packaging on Consumer Patronage of Toothpaste in Ikwuano Local Government Area, Abia state, Nigeria. The specific objective of the...
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The major aim ofthis workwas to demonstrate the effect ofadvertising on the marketing performance of selected telecommunication firms in Abia State taking Airtel and 9MOBILE, Pic. as a...
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The study investigated on the effect of sales promotion on the marketing of consumer goods. The objective of this study is to ascertain the effect of sales promotion on marketing of...
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The research was designed to analyze the environmental factors and the performance ofsmall and medium enterprise, in Aba. Abia State. Size of 100 was used in tire course oftire study....
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This study examined the effect ofrelationship marketing as a strategyfor customer retention in Globacom Nigeria Limited. The specific objectives however includes, to: examine the...
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The study examined how customers service affect customer patronage in First Bank of Nigeria Pic, Abia State. The researcher adopted the causal research design. All customers of the...
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The study examined the effect ofsocial media on hedonic consumption among students of Michael Okpara University ofAgriculture, Umudike (MOUAU). The specific objectives were to:...
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This work examines the effect of cultural beliefs and ethical norms on the marketing of healthcare products in Abia State. The objectives of the study were to; determine the socioeconomics...
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The study investigated Customer Service as a Determinant to Customer Satisfaction of any Selected Commercial Bank. The statement ofproblem ofthis study states that Nigeria Banks have...
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The study investigated Customer Service as a Determinant to Customer Satisfaction of any Selected Commercial Bank. The statement ofproblem ofthis study states that Nigeria Banks have...
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One ofthe critical challenges in the Nigeria’s economic developmentprocess in the past decades has been the effects oftrade and exchange rate policies on economic growth in Nigeria. The...
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This study analysed the effect ofsales target on marketing performance of animal feed distributors in Abia State, Nigeria. To achieve this, the specific objectives were to; examine...
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The broad aim ofthe study was to ascertain the effect ofgreen logistics practices on the marketing performance ofselected transport firms in South-South, Nigeria. Specifically, the...
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This study analysed the effect ofsales target on marketing performance of animal feed distributors in Abia State, Nigeria. To achieve this, the specific objectives were to; examine the...
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The study examined the influence of store layout on Consumer Buying Behaviour in Selected Supermarkets -within Uyo Metropolis. Specifically, the objectives were to examined the the...
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Product orientation companies may often trust that their engineers may design exceptional products. Features may have little or no customer input and very often they may not even examine...
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The study examined the effect of logistics management system on marketing performance of dairy products distributors in Abia State, Nigeria. Specifically, the study ascertained the effect of...
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Building strong differentiation strategy to attain competitive advantage is a top priority. Amongst many firms but it is not always an easy task to accomplish. Due to the increased...
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The study examined how ethical marketing affect stakeholders’ responses in telecommunication industry in Nigeria. Specifically, the study examined how product-related ethics directed at...
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Governmental regulations often have ill effects on corporate image in addition to associated explicit financial cost implications. These effects affect corporate customer loyalty,...
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This research focused on the effect of web-based sales promotion on purchase behaviour of staff of selected Banks in Abia State, Nigeria. It examined the various constructs involving web,...
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The study examines consumers’ purchase behaviour towards selected beverages (soft drinks) Pepsi brand in the metropolis of Port-Harcourt City, Rivers State.10 areas were selected for the...
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The study examined the effect of entrepreneurial orientation on business performance of small and medium scale enterprises in South East, Nigeria. Specifically, the study ascertained the...
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The study examined the influence of product innovation on customers purchase intention for beverage products in Abia State, Nigeria. A study of Friesland Peak Choco and Cadbury hot...