ABSTRACT
Product orientation companies may often trust that their engineers may design exceptional products. Features may have little or no customer input and very often they may not even examine...
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The study examined the effect of logistics management system on marketing performance of dairy products distributors in Abia State, Nigeria. Specifically, the study ascertained the effect of...
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Building strong differentiation strategy to attain competitive advantage is a top priority. Amongst many firms but it is not always an easy task to accomplish. Due to the increased...
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The study examined how ethical marketing affect stakeholders’ responses in telecommunication industry in Nigeria. Specifically, the study examined how product-related ethics directed at...
Abstract
Governmental regulations often have ill effects on corporate image in addition to associated explicit financial cost implications. These effects affect corporate customer loyalty,...
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This research focused on the effect of web-based sales promotion on purchase behaviour of staff of selected Banks in Abia State, Nigeria. It examined the various constructs involving web,...
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The study examines consumers’ purchase behaviour towards selected beverages (soft drinks) Pepsi brand in the metropolis of Port-Harcourt City, Rivers State.10 areas were selected for the...
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The study examined the effect of entrepreneurial orientation on business performance of small and medium scale enterprises in South East, Nigeria. Specifically, the study ascertained the...
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The study examined the influence of product innovation on customers purchase intention for beverage products in Abia State, Nigeria. A study of Friesland Peak Choco and Cadbury hot...
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The study was designed to analyze advertising and marketing performance of confectionery enterprises in Abia State. Primary data were used for the study. Data collected were done by the...
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This study examined how message characteristics affect consumers’ preferences for selected noodles in Umuahia South Local Government Area, Abia State. The specific objectives were to:...
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This study examines the effect of international marketing entry strategies using (exporting, franchising, joint venture and partnership) as dimensions and export performance (export sales...
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The purpose of this study was to throw more light on the influence of culture on consumer buying behaviour. This study was conducted in Umuahia. This study has been divided into five...
that lack of creativity partly responsible for the low patronage being experience by the company in review. Recommendation were made on how best to package product which include designing packages...
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The study is designed to Evaluate the Challenges of Marketing Petroleum Product in Abia State by Independent Oil Market ( a study ofselected outlets in Umuahia), the study was meant to...
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Customer satisfaction is the prime focus of business activities and marketing. In this view, the research involved an extensive investigation into the impact of corporate...
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In a study conducted in the pig production area of Abia State in determining the Risk and Risk management strategics in pig farming (using frequency distribution, importance indices) of...
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Before the introduction of the cashless policy by the Central Bank of Nigeria in on1st January, 2012, the economy of Nigeria was heavily based on cash transactions with its problems. This...
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This research focused on analyzing the determinants of brand preference for Cosmetics in Abia State of Nigeria. Factors examined are intrinsic and extrinsic factors which include Sex,...
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The study examined the influence of physical evidence strategies on consumer patronage of filling stations in Uyo Metropolis, Akwa Ibom State. Specifically, the study examine the...
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The main objective of this study was to examine the effect of brand equity on the marketing performance of selected cosmetics firms in Nigeria. The specific objectives were to; examine the...
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The broad objective of the study was to examine the relationship between social media and consumer buying behaviour of selected university students in the South East Region of Nigeria. The...
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The study centered on the determinants of impulse buying behaviour among female lecturers in South Eastern, Nigeria. The broad objective of the study was to investigate those factors that...
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The aim of this study was to investigate the impact of petroleum product prices on sale performance of companies in the Nigerian oil and gas industry using the panel data framework. While...