Effect of Sales Force Training on Marketing on Marketing Performance of Medium Scale Industries in Abia State, Nigeria:- Okoro, Edith N.
ABSTRACT
Sales force constitutes one of the major sources
of enhancing sales performance in the corporate organizations. It is based on
this that the researcher seeks to analyze the effect of sales force train:ng
or; the marketing performance of manufacturing firms in Abia state. In the
process of carrying out the research, questionnaire was designed to collect
primary data which were later analyzed using simple percentag?s. Also,
Correlation and Chi-square models were adopted to test the null hypotheses
stated in chapter one of this study. However, a study size of 60 respondents
was adopted from a population of 70 through a purposive sampling technique.
After the study, the researcher, concluded that sales force training has
positive effect in the marketing performance in the manufacturing firms. And
therefore recommended that sales force training should be adopted in the
manufacturing firms.
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-- (2026). Effect of Sales Force Training on Marketing on Marketing Performance of Medium Scale Industries in Abia State, Nigeria:- Okoro, Edith N.. Repository.mouau.edu.ng: Retrieved Mar 31, 2026, from https://repository.mouau.edu.ng/work/view/effect-of-sales-force-training-on-marketing-on-marketing-performance-of-medium-scale-industries-in-abia-state-nigeria-okoro-edith-n-7-2
--. "Effect of Sales Force Training on Marketing on Marketing Performance of Medium Scale Industries in Abia State, Nigeria:- Okoro, Edith N." Repository.mouau.edu.ng. Repository.mouau.edu.ng, 31 Mar. 2026, https://repository.mouau.edu.ng/work/view/effect-of-sales-force-training-on-marketing-on-marketing-performance-of-medium-scale-industries-in-abia-state-nigeria-okoro-edith-n-7-2. Accessed 31 Mar. 2026.
--. "Effect of Sales Force Training on Marketing on Marketing Performance of Medium Scale Industries in Abia State, Nigeria:- Okoro, Edith N.". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 31 Mar. 2026. Web. 31 Mar. 2026. < https://repository.mouau.edu.ng/work/view/effect-of-sales-force-training-on-marketing-on-marketing-performance-of-medium-scale-industries-in-abia-state-nigeria-okoro-edith-n-7-2 >.
--. "Effect of Sales Force Training on Marketing on Marketing Performance of Medium Scale Industries in Abia State, Nigeria:- Okoro, Edith N." Repository.mouau.edu.ng (2026). Accessed 31 Mar. 2026. https://repository.mouau.edu.ng/work/view/effect-of-sales-force-training-on-marketing-on-marketing-performance-of-medium-scale-industries-in-abia-state-nigeria-okoro-edith-n-7-2