Role Of Segmentation On Organization Performance Of Nigerian Bottling Company Plc:- Ezeifedi Juilet U
ABSTRACT
Market segmentation is often a requirement for
effective and efficient customer satisfaction in the philosophy and
practice of marketing concept. Market segmentation has been adopted by
forward looking and customer centric businesses to achieve customer
satisfaction through effective and efficient customer services consistent with
relatively able - to - pay price so as to offer better customer value (Anyanwu
2003)
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EZEIFEDI, U (2026). Role Of Segmentation On Organization Performance Of Nigerian Bottling Company Plc:- Ezeifedi Juilet U. Repository.mouau.edu.ng: Retrieved Apr 01, 2026, from https://repository.mouau.edu.ng/work/view/role-of-segmentation-on-organization-performance-of-nigerian-bottling-company-plc-ezeifedi-juilet-u-7-2
UCHECHI, EZEIFEDI. "Role Of Segmentation On Organization Performance Of Nigerian Bottling Company Plc:- Ezeifedi Juilet U" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 01 Apr. 2026, https://repository.mouau.edu.ng/work/view/role-of-segmentation-on-organization-performance-of-nigerian-bottling-company-plc-ezeifedi-juilet-u-7-2. Accessed 01 Apr. 2026.
UCHECHI, EZEIFEDI. "Role Of Segmentation On Organization Performance Of Nigerian Bottling Company Plc:- Ezeifedi Juilet U". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 01 Apr. 2026. Web. 01 Apr. 2026. < https://repository.mouau.edu.ng/work/view/role-of-segmentation-on-organization-performance-of-nigerian-bottling-company-plc-ezeifedi-juilet-u-7-2 >.
UCHECHI, EZEIFEDI. "Role Of Segmentation On Organization Performance Of Nigerian Bottling Company Plc:- Ezeifedi Juilet U" Repository.mouau.edu.ng (2026). Accessed 01 Apr. 2026. https://repository.mouau.edu.ng/work/view/role-of-segmentation-on-organization-performance-of-nigerian-bottling-company-plc-ezeifedi-juilet-u-7-2