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This research project is concerned with the impact of advertising as a sales strategy in Nigeria business organization. It begins with the examination of the background of the study and...
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This study focused on the impact of motivation of employees on sales performance. The study was carried out in Osisioma L GA, Abia State using Tonimas Nigeria Limited, Osisioma .About 154...
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This research work was carried out with the aim of bringing out the impacts of Arochukwu Local Government Area of Ahia State in this research work anothers has been placed on the positive...
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This research work is mainly on the marketing of communication services in 'Public Televisions in Nigeria with special emphasis to Nigeria television Authority ! Channel 9 Calabar. The...
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The topic of this study is the role of product innovation as an effective strategy in a competitive market. The source of the data were use are primary and secondary sources. Primary...
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This study is a research work on the Impact of Physical Distribution in Customer satisfaction. It is aimed at understanding how physical distribution contributes to customer...
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The study investigated the effect of packaging on consumer preference for noodles in Umuahia. The objectives of the study are; to examine the effect of packaging name on consumer...
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The continuous reliance on advertising by financial institutions, suggests an appreciable level of trust as a communication tool. Advertising media which uses electronic energy to transmit...
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The study examined the impact of corporate social responsibility on organizational image in Access Bank Aba, Ahia State. In addition to other objectives, the study focused on determines...
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The general objective of this study is to determine the effect of product packaging of selected companies in the food and beverage industry in Nigeria. On this objective, a survey method...
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This research work titled the Effect of Customer Relationship in Marketing on the Practice of ABC Transport Pie, Enugu State in Nigeria (A study of ABC Transport Limited Enugu) was...
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Road transport plays an important role in agricultural development. This is because it is the major means of transporting agricultural produce from the farms to the markets as well...
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The study was on effect of service delivery on the performance of selected banks in Umuahia (a study of guaranty trust bank Pie. and Eco-bank}. The objectives of the study were (1) to...
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The study investigated on the effect of sales promotion on the performance of Champion brewery. The objective of the study are to ascertain the effect of sales promotion on shareholders...
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The study is on advertising and consumer purchase behavior on locally made foot wears. The objective of the study is to examine the relationship between advertising and consumer behavior...
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This research work the effects of sales force motivation techniques on sales force performance in the manufacturing company. A study of PZ Nigeria PLC. The objective of the company is to...
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The study examined the effect of customer relationship marketing on customer loyalty in Diamond and First Banks domiciled in South East Nigeria. The objectives of the study were to...
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This study examined the “Effect of promotion on customer patronage of selected electronics product among households in Abia State”.The possibilities of the dealers/distributors of...
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This study examined the role of packaging in product concept development and product positioning in the Food and Beverage industry in Nigeria. It explicitly assessed the effect of package...
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This research work concentrated on the effect of service quality on customer satisfaction in first bank and access bank plc, Nigeria. The study examined the effects of service...
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The rice industry in Abia state is growing exponentially, it is yet to fully maximize it potentials in terms of logistics management practices (warehousing, storage facilities,...
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The purpose of this study was to investigate the effect of relationship marketing on customers’ retention in Nigeria Bottlling Company, Owerri. In a bid to achieve this, the...
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This study investigated the effects of promotional strategies on penetration of life insurance products in south- east Nigeria. Specifically, the study examined the influence of four...
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The main thrust of this study was to examine the effect of service brand communications on consumer responses in the telecommunications industry in the South-South Geopolitical Zone of...