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This research studies the effect of product differentiation in Achieving Sustained Growth in a Competitive Marketing Environment. It's focused on the cosmetics industry using Starline...
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This study was on impact of marketing mix on patronage of consumer goods of PZ Pic Aba, Abia State, Nigeria. The specific objectives includes to determine the socio-economic...
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This study was on determinants of customers patronage of grocery stores in Umuahia north Abia state Nigeria. The study specifically looked at the socio economic characteristics of...
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This study was on determinants of customers patronage of grocery stores in Umuahia north Abia state Nigeria. The study specifically looked at the socio economic characteristics of...
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This study was on the analysis of constraints by smallholder farmers in the agribusiness value chain in Abia State, Nigeria. The specific objectives were to: (i) describe the...
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The study was on marketing of tourism in Anambra State, Nigeria. The study specifically looked at the Socioeconomic characteristics ofrespondents patronizing tourism products/sites,...
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This study is on the Factors Affecting the Use of <3SM Technologies on the Marketing of Food Crops among Farming Households in Abia State, Nigeria. The objectives were to; examine...
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The research involves an extensive investigation into the effect of market segmentation on customer satisfaction in the soft drink industry. The concept of market segmentation is...
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The study analyzed risk and its management strategies among bakery entrepreneurs in Anambra State. A total of 40 bakery enterprises were purposively selected for the study. Data were...
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The study examines the effect of motivation of sales force on company's sales performance in PZ Cussons Nigeria Pic Aba. The role ofsales force in the face of unfavorable economic...
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This research work is on the effect of road transportation system on distribution of agricultural products in Ohaji Egbema Local Government Area of Imo state as a whole. The...
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The study analyzed the determinants of market access to LPG use among urban households in Abia State, Nigeria. The objectives is to: Measure the effect of income on market access of LPG,...
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The study examined the effect of branding on performance of engine oil, in Aba. It specifically focused to examine the effect of branding product and to find out if branding assisted...
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The research work examined customer service efficiency among mobile telecommunication user in umuahia. Four mobile telecommunication companies were selected for the study using convenience...
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This research project examines the effective pricing strategy for new products a study of Nigerian Breweries. The population for this study consisted of members ofstaff of Nigerian...
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The project examined impact of road transportation mode on the marketing of consumer goods in Nigeria. Transportation is an integral part of any nations production, marketing system,...
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The study instigated the evaluation of public relations strategies in shell development company. To successfully carry out the research work, the research problems were stated and they were...
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Marketing determinants refer the variables that affect actions ol consumers in achieving the desired objectives of high sales turnover. It involves simulations of market wants and...
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The study analyzed the effect of price changes in the product life cycles of fast moving consumer goods, a study of selected products of Starline Nigeria Ltd, Aba, Abia State, Nigeria. The...
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This study is aimed at highlighting the effect ofjob satisfaction on employees performance: A study of Nigerian Breweries Pic, Aba. The problems identified showed that lack of motivation...
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Financial service marketing is one of the ways of enhancing customer satisfaction in the banking sector. It was in this background that the researcher investigated the effect of...
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This Researcher was designed to identify the effect ofmarket segmentation on firms’ performance (A Study of Global com Communication). Theoretically, the primary motive of a firm carrying...
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This study was on the analysis of constraints by smallholder farmers in the agribusiness value chain in Abia State, Nigeria. The specific objectives were to: (i) describe the...
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This project is a study of sales force motivation on some selected business establishment. In Umuahia metropolis of Abia State. The establishment selected for the study is as follow,...
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The study examined the effect of product packaging on consumer’s preference of Cadbury Nigeria products. It specifically examined the effect of package graphics (colour and artwork design)...