ABSTRACT
The study was designed to analyze advertising and marketing performance of confectionery enterprises in Abia State. Primary data were used for the study. Data collected were done by the...
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This study examined how message characteristics affect consumers’ preferences for selected noodles in Umuahia South Local Government Area, Abia State. The specific objectives were to:...
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This study examines the effect of international marketing entry strategies using (exporting, franchising, joint venture and partnership) as dimensions and export performance (export sales...
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The purpose of this study was to throw more light on the influence of culture on consumer buying behaviour. This study was conducted in Umuahia. This study has been divided into five...
that lack of creativity partly responsible for the low patronage being experience by the company in review. Recommendation were made on how best to package product which include designing packages...
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The study is designed to Evaluate the Challenges of Marketing Petroleum Product in Abia State by Independent Oil Market ( a study ofselected outlets in Umuahia), the study was meant to...
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Customer satisfaction is the prime focus of business activities and marketing. In this view, the research involved an extensive investigation into the impact of corporate...
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In a study conducted in the pig production area of Abia State in determining the Risk and Risk management strategics in pig farming (using frequency distribution, importance indices) of...
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Before the introduction of the cashless policy by the Central Bank of Nigeria in on1st January, 2012, the economy of Nigeria was heavily based on cash transactions with its problems. This...
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This research focused on analyzing the determinants of brand preference for Cosmetics in Abia State of Nigeria. Factors examined are intrinsic and extrinsic factors which include Sex,...
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The study examined the influence of physical evidence strategies on consumer patronage of filling stations in Uyo Metropolis, Akwa Ibom State. Specifically, the study examine the...
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The main objective of this study was to examine the effect of brand equity on the marketing performance of selected cosmetics firms in Nigeria. The specific objectives were to; examine the...
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The broad objective of the study was to examine the relationship between social media and consumer buying behaviour of selected university students in the South East Region of Nigeria. The...
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The study centered on the determinants of impulse buying behaviour among female lecturers in South Eastern, Nigeria. The broad objective of the study was to investigate those factors that...
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The aim of this study was to investigate the impact of petroleum product prices on sale performance of companies in the Nigerian oil and gas industry using the panel data framework. While...
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Export is an economy boaster. Analysis of factors affecting performance is aimed at understanding more fully the degree of effects and with a view to proffering solutions. In many...
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The study focused on the drivers of cubed seasoning consumption in Abia State, Nigeria. The specific objectives were to; determine the influence of consumer income on the purchase of cubed...
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The narrative of this study is centered on scaling up a nutritious food system by looking at demand and supply while marketing capabilities serve as a mediator. It is of interest to note...
First Semester Examination 2018/2019
First semester 2020/2021 Examination
SECOND SEMESTER 2017/2018 ACADEMIC SESSION
ABSTRACT
The study examined the effect of customer orientation on the marketing performance among small and medium scale leather products manufacturers in Abia State Nigeria. The specific objectives...
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This study examined the effect of transportation and warehousing on marketing performance of flour distributors in Abia State. To determine the sample size, a random sampling techniques...
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The principal aim of consumer behavior analysis is to explain why consumers act in particular ways under certain circumstances. This study was carried out to examine the effect of...