Analysis Purchase Behaviour Of Yam Consumers In Abia State, Nigeria:- Ezeji Anele A
ABSTRACT
Consumer decision for buying yam vanes among
different consumers. One consumer might prefer white yam to yellow, water yam
to other species. Several studies has produced little or no clear cut eviderce
into the major reason surrounding the outcome of consumer behavior especially
with respect to food. Existing literature suggest that consumers' preferences
and b havior are affected by their demographic, personal, socio-economic and
attitu inal characteristics (Al-Mazrooei et al, 2003; Kotler and Keller, 2007;
kotler and Armstrong, 2004; McCarthy and Perreault, 2005; Wierenga et al, 1997;
Nwachukwu et al, 2009).
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--. "Analysis Purchase Behaviour Of Yam Consumers In Abia State, Nigeria:- Ezeji Anele A" Repository.mouau.edu.ng (2026). Accessed 10 Feb. 2026. https://repository.mouau.edu.ng/work/view/analysis-purchase-behaviour-of-yam-consumers-in-abia-state-nigeria-ezeji-anele-a-7-2