An Effect Of Product Planning Strategies On The Profitability Of Small Scale Enterprises In Nigeria (A Study Of Abia State):- Ogboso Rachael C
ABSTRACT
This
research work was designed for the study of “An effect of product planning
strategies on the profitability of small-scale enterprises in Nigeria, using
Abia State”. The research viewed some objectives for the study. Some of these
objectives of the study include: to estimate the effect of product planning on
the sales and profitability of small scale enterprises; To determine whether
product planning of small-scale enterprise lead to increase customer of their
products; To find out how best the company’s product life cycle can be
monitored, among others. Based on these objectives hypothesis were formulated,
data were sourced, extensive literature review on text books and materials on
the area of the study was carried out and also structured questionnaires were
used in collecting primary and secondary sources of data were also used; a
population of 465072 was used. The researcher used statistics table and percentage
techniques to present and analyze collected data. Regression and Chi - square
were used to test hypotheses formulated. After a careful statistical analysis
with empirical studies, the researcher concluded that though product planning
leads to increase in sales of the product of the selected small scale
enterprises. There is little margin of contribution in the corporate
profitability. However, the researcher still recommend that though . product
planning and strategies are effective marketing strategies, good product
quality pricing, promotional campaigns and pricing policies should be adopted
to enhance corporate profitability and competitive advantage.
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OGBOSO, C (2026). An Effect Of Product Planning Strategies On The Profitability Of Small Scale Enterprises In Nigeria (A Study Of Abia State):- Ogboso Rachael C . Repository.mouau.edu.ng: Retrieved Mar 05, 2026, from https://repository.mouau.edu.ng/work/view/an-effect-of-product-planning-strategies-on-the-profitability-of-small-scale-enterprises-in-nigeria-a-study-of-abia-state-ogboso-rachael-c-7-2
C, OGBOSO. "An Effect Of Product Planning Strategies On The Profitability Of Small Scale Enterprises In Nigeria (A Study Of Abia State):- Ogboso Rachael C " Repository.mouau.edu.ng. Repository.mouau.edu.ng, 05 Mar. 2026, https://repository.mouau.edu.ng/work/view/an-effect-of-product-planning-strategies-on-the-profitability-of-small-scale-enterprises-in-nigeria-a-study-of-abia-state-ogboso-rachael-c-7-2. Accessed 05 Mar. 2026.
C, OGBOSO. "An Effect Of Product Planning Strategies On The Profitability Of Small Scale Enterprises In Nigeria (A Study Of Abia State):- Ogboso Rachael C ". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 05 Mar. 2026. Web. 05 Mar. 2026. < https://repository.mouau.edu.ng/work/view/an-effect-of-product-planning-strategies-on-the-profitability-of-small-scale-enterprises-in-nigeria-a-study-of-abia-state-ogboso-rachael-c-7-2 >.
C, OGBOSO. "An Effect Of Product Planning Strategies On The Profitability Of Small Scale Enterprises In Nigeria (A Study Of Abia State):- Ogboso Rachael C " Repository.mouau.edu.ng (2026). Accessed 05 Mar. 2026. https://repository.mouau.edu.ng/work/view/an-effect-of-product-planning-strategies-on-the-profitability-of-small-scale-enterprises-in-nigeria-a-study-of-abia-state-ogboso-rachael-c-7-2