Effect Of Improving The Efficiency Of The Nigerian Banks Through The Application Of The Marketing Concept (A Case Study Of Ndiafia Community Bank Ogbete Enugu):- Okereke Chimaobi W
ABSTRACT
This study, ‘The Effect of Improving the
efficiency of the Nigerian banks through the application of the marketing
concept’, is aimed at determining the extent to which Nigerian community banks
(Ndiafia Community bank as the case organization)’ practice the marketing
conception - customer orientation. The population of this study is made up of
Ndiafia community bank staff and relevant banks customers. In order to cany
this study effectively, the researcher used ‘primary data technique to
determine the customer’s sample size as the number of customers of the said
community bank were not known. To ensure that the instrument used for data
collection are valid, the researcher insisted on face to face validity method.
Based on this, relevant test hypothesis were made and analyzed, From it,
decisions were made. The study indicates that most of the customers of Ndiafia
community bank operates only the traditional type of account savings, current
and deposit account. It was revealed that customers waste much time in the said
community bank. The analysis also indicated that community banks are still
practicing the sellers marketing where the customer has no choice and this
means noil-application of the marketing concept. Proper testing of the hypothesis
also confirmed the fact that Nigerian community banks are yet to embrace the
market concept. The established marketing department should have their
customer’s satisfaction in mind. The volume of marketing activities in their
operational system should be increased
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-- (2026). Effect Of Improving The Efficiency Of The Nigerian Banks Through The Application Of The Marketing Concept (A Case Study Of Ndiafia Community Bank Ogbete Enugu):- Okereke Chimaobi W. Repository.mouau.edu.ng: Retrieved Feb 10, 2026, from https://repository.mouau.edu.ng/work/view/effect-of-improving-the-efficiency-of-the-nigerian-banks-through-the-application-of-the-marketing-concept-a-case-study-of-ndiafia-community-bank-ogbete-enugu-okereke-chimaobi-w-7-2
--. "Effect Of Improving The Efficiency Of The Nigerian Banks Through The Application Of The Marketing Concept (A Case Study Of Ndiafia Community Bank Ogbete Enugu):- Okereke Chimaobi W" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 09 Feb. 2026, https://repository.mouau.edu.ng/work/view/effect-of-improving-the-efficiency-of-the-nigerian-banks-through-the-application-of-the-marketing-concept-a-case-study-of-ndiafia-community-bank-ogbete-enugu-okereke-chimaobi-w-7-2. Accessed 10 Feb. 2026.
--. "Effect Of Improving The Efficiency Of The Nigerian Banks Through The Application Of The Marketing Concept (A Case Study Of Ndiafia Community Bank Ogbete Enugu):- Okereke Chimaobi W". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 09 Feb. 2026. Web. 10 Feb. 2026. < https://repository.mouau.edu.ng/work/view/effect-of-improving-the-efficiency-of-the-nigerian-banks-through-the-application-of-the-marketing-concept-a-case-study-of-ndiafia-community-bank-ogbete-enugu-okereke-chimaobi-w-7-2 >.
--. "Effect Of Improving The Efficiency Of The Nigerian Banks Through The Application Of The Marketing Concept (A Case Study Of Ndiafia Community Bank Ogbete Enugu):- Okereke Chimaobi W" Repository.mouau.edu.ng (2026). Accessed 10 Feb. 2026. https://repository.mouau.edu.ng/work/view/effect-of-improving-the-efficiency-of-the-nigerian-banks-through-the-application-of-the-marketing-concept-a-case-study-of-ndiafia-community-bank-ogbete-enugu-okereke-chimaobi-w-7-2