Examination Of Factors That Militate Against Introduction Of A New Product In The Market (A Study Of Starlite By Nigerian Breweries Plc, 9th Mile Corner, Enugu)
ABSTRACT
This research project examines the factors that militate
against introduction of a new product in the market on Enugu metropolises and
possible solutions. Taking cognizance on the ever changing or dynamic market
environment, the need for proactive marketing in forms, and of innovative
actions becomes paramount in order for these firms to survive and grow. The
main objectives among other things were To find out factors militating against
the introduction of star lite into the beer market to determine whether product
quality high price poor timing and ineffective organizational arrangement were
among factors that adversely affected the introduction of star lite An in-depth
literature review was carried out on related materials such as textbooks
journals magazine and newspapers Data were also sourced from respondents
Topman's formula has used to determine the sample size for consumers: Ako
Burley's formula was used for distributors while census survey was used for
management/relevant staff. The research instruments used in sourcing data were
questionnaire and oral interview. These data were also used in testing the
three hypotheses formulated The researcher discovered that a substantial part
of the total market was satisfied with the taste and little sugar content of
the .product. The researcher also found out that poor timing and, ineffective
organizational arrangement militated against the initial successful
introduction of starlites
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OBISI, C (2021). Examination Of Factors That Militate Against Introduction Of A New Product In The Market (A Study Of Starlite By Nigerian Breweries Plc, 9th Mile Corner, Enugu). Repository.mouau.edu.ng: Retrieved Dec 27, 2024, from https://repository.mouau.edu.ng/work/view/examination-of-factors-that-militate-against-introduction-of-a-new-product-in-the-market-a-study-of-starlite-by-nigerian-breweries-plc-9th-mile-corner-enugu-7-2
C, OBISI. "Examination Of Factors That Militate Against Introduction Of A New Product In The Market (A Study Of Starlite By Nigerian Breweries Plc, 9th Mile Corner, Enugu)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 16 Jul. 2021, https://repository.mouau.edu.ng/work/view/examination-of-factors-that-militate-against-introduction-of-a-new-product-in-the-market-a-study-of-starlite-by-nigerian-breweries-plc-9th-mile-corner-enugu-7-2. Accessed 27 Dec. 2024.
C, OBISI. "Examination Of Factors That Militate Against Introduction Of A New Product In The Market (A Study Of Starlite By Nigerian Breweries Plc, 9th Mile Corner, Enugu)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 16 Jul. 2021. Web. 27 Dec. 2024. < https://repository.mouau.edu.ng/work/view/examination-of-factors-that-militate-against-introduction-of-a-new-product-in-the-market-a-study-of-starlite-by-nigerian-breweries-plc-9th-mile-corner-enugu-7-2 >.
C, OBISI. "Examination Of Factors That Militate Against Introduction Of A New Product In The Market (A Study Of Starlite By Nigerian Breweries Plc, 9th Mile Corner, Enugu)" Repository.mouau.edu.ng (2021). Accessed 27 Dec. 2024. https://repository.mouau.edu.ng/work/view/examination-of-factors-that-militate-against-introduction-of-a-new-product-in-the-market-a-study-of-starlite-by-nigerian-breweries-plc-9th-mile-corner-enugu-7-2