Effect Of Web-Based Sales Promotion On Purchase Behaviour Of Staff Of Selected Banks In Abia State, Nigeria:- Nwachukwu, Chinedu P

Chinedu PATRICK | 110 pages (28711 words) | Theses
Marketing | Co Authors: Nwachukwu

ABSTRACT

This research focused on the effect of web-based sales promotion on purchase behaviour of staff of selected Banks in Abia State, Nigeria. It examined the various constructs involving web, sales promotion, and purchase behaviour. The study area is Abia State and specifically Umuahia and Aba metropolis were sampled. The sample size was 144 bank staff. This study adopted snowball sampling technique to select the staff of first bank, access bank, union bank, and guaranty trust bank plc. Data for the analysis were gathered via structured questionnaire administered to 144 bank staff. The data collected for the study were analyzed based on the stated objectives of the study. Ordinary Least Square was used to analyse the study. The regression results in the study indicates that online sales discount, free delivery, bonus pack, and loyalty rewards induces a positive purchase behaviour of online users to web-based sales promotion activities. In conclusion, web-based sales promotional strategies (online sales discounts, free delivery offers, bonus pack offers and loyalty rewards) were found to be significant and has positive effect on purchase behaviour of staff of selected banks in Abia State, Nigeria. We recommend that the internet can be used to create customer loyalty by web-based promoters through providing consistent promotions on their websites, and that web-based promoters should maintain a system to provide sufficient and easily attainable product information to guide online transactions.

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APA

CHINEDU, P (2024). Effect Of Web-Based Sales Promotion On Purchase Behaviour Of Staff Of Selected Banks In Abia State, Nigeria:- Nwachukwu, Chinedu P. Repository.mouau.edu.ng: Retrieved Nov 10, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-web-based-sales-promotion-on-purchase-behaviour-of-staff-of-selected-banks-in-abia-state-nigeria-nwachukwu-chinedu-p-7-2

MLA 8th

PATRICK, CHINEDU. "Effect Of Web-Based Sales Promotion On Purchase Behaviour Of Staff Of Selected Banks In Abia State, Nigeria:- Nwachukwu, Chinedu P" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 17 Jul. 2024, https://repository.mouau.edu.ng/work/view/effect-of-web-based-sales-promotion-on-purchase-behaviour-of-staff-of-selected-banks-in-abia-state-nigeria-nwachukwu-chinedu-p-7-2. Accessed 10 Nov. 2024.

MLA7

PATRICK, CHINEDU. "Effect Of Web-Based Sales Promotion On Purchase Behaviour Of Staff Of Selected Banks In Abia State, Nigeria:- Nwachukwu, Chinedu P". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 17 Jul. 2024. Web. 10 Nov. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-web-based-sales-promotion-on-purchase-behaviour-of-staff-of-selected-banks-in-abia-state-nigeria-nwachukwu-chinedu-p-7-2 >.

Chicago

PATRICK, CHINEDU. "Effect Of Web-Based Sales Promotion On Purchase Behaviour Of Staff Of Selected Banks In Abia State, Nigeria:- Nwachukwu, Chinedu P" Repository.mouau.edu.ng (2024). Accessed 10 Nov. 2024. https://repository.mouau.edu.ng/work/view/effect-of-web-based-sales-promotion-on-purchase-behaviour-of-staff-of-selected-banks-in-abia-state-nigeria-nwachukwu-chinedu-p-7-2

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