Appraisal Of Integrated Marketing Communication On Organizational Performance On The Banking Industry In Nigeria. (A Case Study Of Ecobank, Asaba, Delta State)
ABSTRACT
This research work investigated
marketing communication on organizational performance in the banking
industries. It has been noted that marketing communication elements which
include advertisement, sale promotion, personal selling, public relation and
publicity have not been thoroughly done by banking institutions. This was
motivated by the desire to identify if' banks use marketing communication
approach in service delivery and also to find the level of use of' marketing
communication in service delivery. In the course of this study, various data
were generated, presented and analyzed. For the presentation of analysis, it
was discovered that most banks used promotional strategies such as newspaper
and billboards to promote their service. In conclusion, it is necessary to
communicate information about the service their benefits, new features etc. to
the consumer. Considering the nature of banking services, banks also have to build
up an image of reliability.
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MICHAEL, U (2021). Appraisal Of Integrated Marketing Communication On Organizational Performance On The Banking Industry In Nigeria. (A Case Study Of Ecobank, Asaba, Delta State). Repository.mouau.edu.ng: Retrieved Dec 27, 2024, from https://repository.mouau.edu.ng/work/view/appraisal-of-integrated-marketing-communication-on-organizational-performance-on-the-banking-industry-in-nigeria-a-case-study-of-ecobank-asaba-delta-state-7-2
UNIVERSITY, MICHAEL. "Appraisal Of Integrated Marketing Communication On Organizational Performance On The Banking Industry In Nigeria. (A Case Study Of Ecobank, Asaba, Delta State)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 19 Jul. 2021, https://repository.mouau.edu.ng/work/view/appraisal-of-integrated-marketing-communication-on-organizational-performance-on-the-banking-industry-in-nigeria-a-case-study-of-ecobank-asaba-delta-state-7-2. Accessed 27 Dec. 2024.
UNIVERSITY, MICHAEL. "Appraisal Of Integrated Marketing Communication On Organizational Performance On The Banking Industry In Nigeria. (A Case Study Of Ecobank, Asaba, Delta State)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 19 Jul. 2021. Web. 27 Dec. 2024. < https://repository.mouau.edu.ng/work/view/appraisal-of-integrated-marketing-communication-on-organizational-performance-on-the-banking-industry-in-nigeria-a-case-study-of-ecobank-asaba-delta-state-7-2 >.
UNIVERSITY, MICHAEL. "Appraisal Of Integrated Marketing Communication On Organizational Performance On The Banking Industry In Nigeria. (A Case Study Of Ecobank, Asaba, Delta State)" Repository.mouau.edu.ng (2021). Accessed 27 Dec. 2024. https://repository.mouau.edu.ng/work/view/appraisal-of-integrated-marketing-communication-on-organizational-performance-on-the-banking-industry-in-nigeria-a-case-study-of-ecobank-asaba-delta-state-7-2